Marketing Associate/Supervisor/Manager/Digital

Gregory Cagle

New York, NY 646-***-**** ***********@*****.*** www.linkedin.com/in/gregoryscagle/

Motivated marketing professional with over 6 years of experience impressively handling a broad range of marketing disciplines and segments.

Proven track record at identifying opportunities, implementing marketing initiatives, performing research, and analysis.

Augmented the tactical marketing programs with a targeted approach, resulting in maximized sales, business growth, and more visibility which increased traffic and revenue.

Skills

Integrated Marketing Communications

Marketing Strategies & Campaigns

Project Planning & Management

Google Analytics Certified/SEM/SE0

B2B/B2C

CRM (Customer Relationship Management)

Content Marketing

Social Media Strategies

Budgeting

Strong Written and Communications Skills

Detail Oriented

Team Player

Creative

Microsoft Office (Excel, PowerPoint, Word)

Mac/PC

Familiar with Adobe

Familiar with Salesforce

Professional Experience

Gudrun Sjoden Sept. 2012 – Feb. 2018

Senior Marketing Associate

•Developed, implemented and executed marketing communications initiatives including the development of KPI’s for long-term growth strategy, promotional marketing, product management, project planning, ongoing budgeting, expense tracking, creative proposal, and ROI.

•Accelerated as a marketing/media consultant and team specialist in both digital/linear landscapes, staying abreast of best-in-class sourcing, marketing strategies, and emerging technologies alongside agency partners.

•Planned and initiated marketing campaigns which included digital marketing, mobile, SEO/SEM, email, social media and display advertising.

•Steered the end to end marketing strategy and operation of the marketing campaign to maintain brand/project consistency.

•Collaborated on campaigns in Google AdWords, Facebook, twitter and Instagram.

•Identified opportunities for campaign improvements by analyzing campaign data and providing recommendations

•Performed the digital marketing competitive analysis, needs assessments, and planning projects.

•Monitored market trends and recommended changes to marketing/business development strategies based on analysis/feedback.

•Logging in Requests for Proposals (RFPs), Requests for Information (RFIs) and other solicitations.

•Reported on sales revenue generated from marketing efforts.

•Drove overall CRM and direct marketing.

•Improved the creation and delivery of PPT presentations, press releases, advertisements, and other marketing materials.

•Ensured prompt accurate communication with clients, agency and team to improve subscriptions and retention.

28 Vinyl Feb. 2008 – July 2012

Marketing Coordinator

•Briefed team members with day to day marketing tasks and coordinating marketing projects and activities as requested.

•Tracked activity by keeping abreast of market changes and the marketing mix used by competitors.

•Conveyed progress with marketing specialist and managers.

•Collaborated with the design department to produce promotional materials.

•Delivered clear and concise correspondence in the form of press releases, letters and emails.

Education

CUNY-City University of New York Baccalaureate for Unique and Interdisplinary Studies 2014 – 2017

Double Major: Media Marketing and Communications Journalism

Bachelors of Science /GPA. 3.8

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