marketing manager

ANITHA PALLANGYO, M.

Box *** Mwanga, Kilimanjaro, Tel: +255 (0-713-******,

Email: ******.*****@*****.***, twitter: https://twitter.com/AnithaMicah

Linked in: https://www.linkedin.com/in/anitha-micah-b4b20833/,

CAREER SUMMARY:

6+ years’ experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including:

Strategic planning and strategic leadership.

Decisive: Capable of delivering quick solutions to the marketing challenges.

Extensive work with all sources of media channels.

Result oriented: Ability to achieve target within given time.

GENERAL OBJECTIVES

Obtain a position that will enable use strong sales/marketing background, interpersonal skills and managerial abilities for achieving the company’s marketing goals in the best possible way.

EDUCATION

2011-2012 Mzumbe University - MSc Marketing Management with 3.7 G.P.A

2010-2011 The Institute of Finance Management - Postgraduate Diploma in Business Administration

2007-2010 Institute of Finance Management - Advanced Diploma in Social Protection

WORKSHOPS, SEMINARS AND TRAINING ATTENDED

Dates Course Facilitating Institution

2010 Advanced Marketing Proficiency course IFM-Marketing class

2010 Customer Care Proficiency Course IFM

2010 Advanced Professional Selling Course IFM

WORK EXPERIENCE

MWANGA COMMUNITY BANK – MARKETING AND CUSTOMER SERVICE MANAGER SEPTEMBER 2016 TO DATE: FULL TIME, PERMANENT EMPLOYMENT

Developed and executed public relations campaigns that integrated with clients’ marketing strategies. Managed communications for launch of mobile-banking product, adopted by 60% of clients. Managing all marketing and customer service activities, leading the team in formulating and implementing all marketing and communication strategies

MARKETING MANAGER •MWANGA COMMUNITY BANK LTD• JULY 2014 – SEPTEMBER 2016: FULL TIME, PERMANENT EMPLOYMENT

Managing all marketing and customer service activities, leading the team in formulating and implementing all marketing and communication strategies.

MARKETING AND COMMUNICATIONS OFFICER • ADVANS BANK TANZANIA (NOW LETSHEGHO BANK) • MAY 2012 – JULY 2014: FULL TIME, PERMANENT EMPLOYMENT

Leading the team of more than 100 people in sales and marketing of the bank products

Grew more than 1000 new accounts by creating and implementing various new marketing strategies in one quarter. Managed communications for launch of mobile-banking product, adopted by 45% of clients. Achieved accounts increase in the bank portfolio.

Talai Trading Company Limited: Marketing Officer October 2010- April 2012:

Increase sales over 45% of the total company stock per month. Built a large network of customer and suppliers within a region

Community Organiser, (Loan officer) BRAC Tanzania May-Sept.2007

Engage small business women and help them develop their economy through group loans

Conducting entrepreneurship and saving trainings

Claims and Underwriting Intern: TAN-RE July-September 2009:

Assign facultative, analyse claims, review policy, set premiums for insurance companies

Volunteer Experience or Leadership

I volunteered in environmental protection club of roots and shoots 2000-2007, I volunteered in Fermina youth against HIV club 2000-2004, I have lead a team of 30 youth entrepreneurs in implementing ICT and Marketing skills into productive entrepreneurial projects

LANGUAGE PROFICIENCY

English, Fluent Oral and Written communication

Swahili, Fluent Oral and written communication (native)

REFEREES

1.Judith Kahensa

Credit Co-ordinator

Dar es salaam Community Bank

*************@*******.***

2.Tunu Lwoga

Chief Risk Officer

Letshegho Bank (T) LTD

******@*****.***

3.Asnath Kyambile.

Senior Business Development Officer.

Letshegho Bank (T) LTD

*********@*********.***

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