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Technical and content writer

Prospect, Kentucky, 40059, United States
January 10, 2018

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Tina Mackin




Technical Writer, Mercer, Louisville, KY December-November 2017

• Learn, develop and write Online Knowledge Base (User Guide), Index and Glossary for global database product.

• Deliverables:

- Online Knowledge Base, 256 pages with at two to three screenshots per page

- Glossary, 100 words and definitions

Director of Business Development, Stoneridge Partners, Louisville, KY September 2017-June 2016

• Documentation specialist assisting partners in client communication, reviewing and uploading financials, other information

• Vet incoming sales leads, based on the entity’s gross revenue, AEBITDA, Medicare revenue and census

• Promote business listings on Axial platform, reviewing P&Ls to calculate entity’s gross revenue and AEBITDA

• Deliverables:

- new B2B resource pages

- internal procedures for email marketing, marketing letters, CRM management and the deal process

- templates for email marketing campaigns, including new subscriber and re-engagement

- upgraded Stoneridge Partners website to mobile-friendly with new content and images

- introduced and implemented SEO and metrics (social media and marketing projects)

- new Healthcare Company for Sale & CannaM&A website

- CannaM&A collateral materials and website

- new business partnership with Axial and Levin & Associates

- updated presentation materials

- new business profiles at varying word counts

- template for press releases, website news and marketing letters

- organizational chart for communications flow at Agent Link

Technical and Content Writer, The Meers Agency, Louisville, KY June 2016-August 2015

• QA for Mobile Telemedical product, working with developers in India and Beta clients on technical applications and troubleshooting processes for Mobile Telemedical

• Deliverables:

- User Guides for Mobile Telemedical and Lawyer on Demand products

- Content for client websites and mobile applications

Marketing Communications, Writer, Artist & Owner, SmackinArt Studio, Louisville, KY August 2015-March 2005

• (Pro Bono) Grant competitor research and summary – Sacred Heart Academy & Summit Academy (2013)

• (Pro Bono) Written descriptions of PTO positions for accreditation at St. Patrick Catholic School and Summit Academy

• (Pro Bono) Saved 15% on yearbook production; guide to yearbook production at St. Patrick Catholic School (2009)

• (Pro Bono) Lifehouse marketing video copywriter and a/v editor (2008)

• Email, direct mail and social media campaigns

• Client logos, commission art projects

• 4 online shops: Etsy, Zazzle, Artfire and CafePress

• 2 newspaper appearances, 1 TV appearance and Homearama participation

• Monthly art rotation in galleries and shops

• Manage budget, operations, marketing, events, art rotation/themes as Partner, Highlands Art Studios, Louisville (2010-2011)

Freelancer Copywriter, Editor & Marketing Coordinator, Various Companies, Louisville, KY August 2002-March 1995

• Write client proposals to procure new business

• Deliverables:

- Brochures for Metal Sales Manufacturing corporate office, Aegis, Expressions Salon and more (2002-1995)

- (Pro Bono) pre-school curriculum for two programs (2002-2000)

- Monthly feature articles & Mom’s page for Today’s Woman (2000-1997)

- Client events, advertising, letters, collateral materials for Mather, Hamilton & Co. accounting firm (1998-1996)

- Newsletters and flyers for Downtown YMCA (1998-1996)

- (Pro Bono) Ronald McDonald House promotional video (1995)

Marketing & Public Relations Coordinator, Baptist Hospital East, Louisville, KY March 1995-June 1993

• Solicit bids from and award marketing projects to printing companies and graphic designers

• Technical writer for product brochures

• Hospital escort and liaison to the media

• Monthly employee newsletter

• Weekly press releases

• Cancer Care Annual Report

Researcher, Report Writer & Account Coordinator, Sheehy Advertising, Louisville, KY June 1993-June 1992

• Research and write competitor and industry reports

• Write client proposals for pitches

National Accounts Marketing Coordinator, AT&T Capital Corporation, Tampa, FL June 1992-June 1990

• Deliverables:

- B2B and B2C lease training manuals for national accounts, including Dell Computers, Erskine House and Sun Electric

- company-wide manual on frequency and method of team communication (downward, upward and horizontal)

- monthly newsletters for national accounts, Tampa regional and Transition Team

- leasing rate cards, product cards and flyers for Tampa and Miami regional offices

• Review credit reports of business clients from our National Accounts group for potential deal approvals up to $10K

Marketing Communications Intern, Gibson Electric Membership Corporation HQ, Trenton, TN May 1990-August 1988

• Deliverables:

- monthly GEMC article in The Tennessee Magazine

- monthly employee newsletter

- monthly B2C product flyers and mailers

- annual presentation of GEMC essay contest to 10 local high schools

Advertising Manager, The Pacer, University of Tennessee at Martin, Martin, TN May 1989-May 1987

• Deliverables:

- monthly print advertisements

• Develop advertising campaigns

• Bill and invoice clients


Certification Grant Writing course, Bellarmine University online learning, Louisville, KY 2011

B.S. Liberal Arts, Communications Major, Marketing Minor, University of Tennessee at Martin May 1990-August 1986


Budgeting (10 years)

Communications (25+ years)

Content Development (10+ years)

Content Management (10+ years)

Copy Editing (25+ years)

Copywriting (25+ years)

Documentation (2 years)

Email Marketing (9 years)

Event Planning (5 years)

Graphic Design/Layout (25 years)

HTML (7 years)

Interviewing (25+ years)

Marketing Letters (6 years)

Metrics (5 years)

Newsletters (25+ years)

Power Point (9+ years)

Presentations (10 years)

Press Releases (25+ years)

Publisher (10+ years)

Quick Books (3 years)

Research (25 years)

SEO (6 years)

Social Media Management (6 years)

Social Media Marketing (6 years)


Equipment: Apple computer, Copier, Fax, iPad, iPhone, Online Fax, PC, Printer and Scanner

Microsoft: Excel, One Drive, Outlook, PowerPoint, Publisher, Share Point and Word

Adobe: Acrobat, Illustrator, PDF, Photoshop and Photoshop Elements

Business/Financial: Axial, Deal Stream, My Statement, PayPal, QuickBooks and Sharefile

Online meeting/video conferencing: Facetime, Global Meet, Skype, WebEx and Zoom

CRM and 3rd Party Email: Constant Contact, Gold Mine, Mail Chimp and Zoho

Google: Analytics, Docs and Sheets

Social Media: Facebook, Hootsuite, Instagram, LinkedIn, Pinterest, Marco Polo, Snapchat and Twitter

Websites: GoDaddy, Wix and WordPress

E-commerce: Artfire, CafePress, Etsy and Zazzle

Other: BizApps, Canva, Dropbox, Paint, Photo Editor, Photogene and Piktochart

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