Diana (Dee) H. Shue C 804-***-****
**** ******** ***** *******@***.***
Powhatan, Virginia 23139
SUMMARY
Experienced project and relationship management professional, with 20+ years of project, brand and production management within major financial, advertising and non-profit organizations. Creative, high-energy and proven ability as a team leader who builds strong relationships, solves problems and delivers timely results that work. Certified in Lean Management and Agile Process Training as well as being a certified Scrum Master. Completed Business Process Management certification.
TECHNOLOGIES
MicroSoft Office Aprimo Excel Compas NOOSH
Specialties: Agile Methodology, budgeting, business process, customer relations, direct mail, direct marketing, executive management, financial, innovative, insurance, leadership, legal, macromedia director, macros, marketing, Microsoft mail, new product development, print media, print production, process engineering, product management, profit, progress, project management, publicity, recording, sales, scheduling, strategic, supply chain
Experience
Capital One Financial October 2016– October 2017
Process Manager
Subject matter expert for campaign delivery. Responsible for ensuring all business intent was interpreted and translated for internal platforms and partners in both an accurate and timely fashion. The role was crucial in kicking off production of both digital marketing programs and printed collateral. Manage competing personalities to keep the team on track and maintain tight production schedules.
Capital One Financial June 2015 – August 2016
Marketing Manager
Manage creative process through production for Branded Book projects in Smart Card Solutions. Oversee project teams to ensure intent is met within allotted timeframe. Provide consulting through process so that all mandatory forms are done correctly and processes are followed.
Business Owner
Pass It On... March 2010 – July 2017 (7 years 3 months)
Manage small retail business in the north side of Richmond specializing in consignment of home décor and vintage furniture, open 5 days a week. Set up business model to rent space/booths as well as individual consignors. Manage day to day operations that include receiving inventory and documentation processes, new members, layaway, daily sales, accounting, marketing and managing part time employees. Applied project management practices and processes to document, track and invoice an average of 100,000 items annually.
Business grew rapidly the first year, and by second year we expanded the store an additional 1000 sq. ft. To date we have upwards of 450 consignors, 12 booth vendors and many local artisans we support.
Project Manager Brand Marketing/Creative Explosion Project 2004-2005
CAPITAL ONE FINANCIAL September 2004 – August 2009 (5 years)
Launched high profile direct marketing effort, employing 15+ external agencies
Coordinated creative work/routings/approvals with agencies and Senior leadership
Responsible for day to day communications to execute timelines
Leveraged 10 years direct marketing experience, that included inputs into market segment selection and provided creative "Brand Marketing" grounding
Creative Process Manager Customer Acquisition Center 2005
Developed macros to execute direct mail packages ensuring the correct product is in the correct mail package based on inputs from Product Manager, Brand Manager, Creative teams and End to End Process Manage
Brand manager 2005-2006
CAPITAL ONE FINANCIAL 2004 – 2009 (5 years)
Worked in a team environment creating direct mail packages in the credit card environment.
Managed three creative teams (15 people) daily work including new copy, product revisions, and legal/compliance inputs, within the Lean process
Reported out weekly to senior leaders within CAC Brand Marketing and the customer
Promoted to support direct mail as a Brand Manager in Brand Marketing
Provided Creative Brief (75+ projects) for each project (direct mail packages) for execution of marketing message and product based on input from Test Owners, Product Managers, Business Analysts, and Telesales
Successfully executed over 200 packages, two of those packages became controls, and are still being mailed
Production Manager Direct Mail Operations 2006-2008
CAPITAL ONE FINANCIAL September 2004 – August 2009 (5 years)
Supported the Innovation Team providing print production needs for all new creative packages in Brand Marketing
Provided estimates and scheduling for each project to Marketing Manager and team
Sought out new technology and printing production techniques in effort to provide the customer with options for a breakthrough package Assisted in coordinating "Direct Mail Fair" including all suppliers in the Direct Mail Operations supply chain
Project Manager 2008-2009
CAPITAL ONE FINANCIAL 2004 – 2009 (5 years)
Managed small to medium size Integrated and Local build projects for Horizontal Services in US Card Division
Managed small to medium non IT projects within Targeting Services. Worked within the Waterfall and Agile processes of Project Management Managed teams of 6+ and provided weekly dashboards, reporting out to Senior Management via a monthly Stakeholders meeting
Account Executive/Management
HUNTSINGER & JEFFER, INC January 1996 – January 2003 (7 years 1 month)
Retained and/or increased budgets for non-profit clients for over five years
Increased publishing client from one membership program to three
Acquired two new clients in the financial and insurance markets
Developed an Annual Plan for 20 chapters of Prevent Blindness America that encompassed the Direct Mail Plan for the year. This plan also included each chapter's results and analysis with strategic recommendations for the upcoming year. Increased participation in program by 20%.
Marketing Director
THE AMERICAN HISTORICAL FOUNDATION January 1992 – January 1996 (4 years 1 month)
Managed print media for 30+ worldwide publications
Promoted to Director of Marketing, assisted New Product Development in creating production schedules with emphasis on vendor tracking
and recording progress of new projects. Executed direct mail membership program to memberships in 44+ countries Monitored results for print media and direct mail. Supervised a staff of 9
Account Executive/Management
B & BPRINTING January 1989 – January 1991 (2 years 1 month)
Provided customers turnkey printing and production services Achieved and exceeded sales goals for two years.
Education William Fleming High School
Virginia Western Community College