Digital Content and Strategy, Social Media Marketing

Adam Cooper

*******@*****.***

818-***-****

Select Work Experience

Marketing Director – Wherefor.com

****-****

• Concieved and executed 18 month growth marketing plan

• Oversaw all web and social content

• Earned major press hits through PR and blogger outreach

• Managed both paid and earned social campaigns

• Hit key CTR and CPC metrics for Facebook Ads

• Executed SEO strategy earning top Google placement

Creative Director – Stanley the App

2012-2014

• Designed branding and content marketing strategy

• Wrote copy for daily newsletter and daily events

• Oversaw user experience for mobile app

Digital Strategist & Content Producer – Various Clients 2011-present

• Clients included Coolhaus, Bing, and MAGIC

• Produced, directed and edited digital videos

• Created content calendars and social media bibles

Digital Marketing Manager – Saban Brands

2011

• Created social strategy for Power Rangers and Paul Frank

• Increased social audiences 2000% and 1600%, respectively

• Utilized radian6 platform to track social campaigns

Director of New Media – Mayor Antonio Villaraigosa 2009-2011

• Oversaw all video, photo, web and social content

• Wrote, managed, and moderated Mayor’s blog

• Managed eight-person new media office

State New Media Director – Obama for America

2007-2008

• Managed all online operations in Virginia

• Produced 100+ videos receiving 50 million+ views

• Executed campaigns generating 50,000 volunteer sign ups

Cartoonist – New Yorker, National Lampoon, various 2007-present

• See cartoons at cooperandfriends.com

Education

UC Irvine, 2005

B.A. in Studio Art

Honors in Video

Skills

Adobe Creative Suite

Google Analytics

Google AdWords

Facebook Ads

Social Management

Video Production

Video Editing

Content Strategy

Copy Writing

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