Senior account executive

Laila Al Zein Omar

Personal Information

Nationality: Syrian

Date & Place of Birth: 6 Nov 1990, Damascus

Address: Dubai_Marina

Mobile :009***********

Email: ************@*******.***

***************@*****.***

Languages: Arabic: Native

English: Advanced

Visa status: Husband Visa

Work Experience

January 2017_ May 2017

ASDA A Burson-Marsteller

Senior Account Executive

_ Act as a client-facing consultant to identify, develop, and execute social media marketing campaigns and programs.

_ Directly manage one or more channels to drive performance according to social media strategies and goals

_ Use a data-driven approach via web analytics for monitoring and reporting of online marketing campaigns

_ Interface with clients, account managers, and strategic leads to deliver for clients across a wide array of industries

_ Serve as thought leader and client advocate for new technologies, platforms, and programs.

May 2015_ December 2016

DigitasLBI_MasterCard/Panzani

Social Media Specialist

_ Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries

_ Implement social media campaign

_ Create timely and engaging content optimized for platform used and intended audience

_ Monitor sites for customer service opportunities and initiate conversations on behalf of the client.

_ Analyze and report social media actions on a monthly basis for successes and new opportunities

_Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts (Socialbakers_ meltwater _Sprinkler_ Percolate Social Mention)

_ Continue to refine and define our social marketing process.

_ Work with teams to create a solid branding message that’s reflected across Atomic marketing materials, social media content

_ Translating texts, posts, banners, (Arabic – English)

Doing Some translations for different clients (Radisson blue- Lifebuoy _Bupa _Etihad Airlines _Panzani Pasta )

March 2014_ December

Cheil Worldwide_ Samsung/ Masafi

Social Media Executive

_ Execute daily tasks of social media strategy Across identified digital platforms (i.e. Twitter Facebook,, and RSS etc.); including publishing content, performing enhancements and modifications for Samsung Pages (Samsung Gulf-Samsung Mobile Arabia_ Samsung Saudi_ Samsung Mobile Saudi)

_ Coordinating prompt responses to questions and comments over social media platforms

_ Report on relevant social media

_ Research and develop ways to enhance media distribution and monitoring capacity; Using different tools for listening and daily mentions

_ Keep the organization up to date with the latest technologies; including researching and evaluating a variety of online social media tools to identify new opportunities

Masafi

_ Managing the social media marketing strategy for Twitter, Facebook, Instagram

_ Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc)

_ Posting several Facebook posts each day and finding new ways to leverage Facebook for professional and business purposes.

_ Working within Different social media tools.

September 2013_ March 2014

YaDig.com

Social Community Manager

_ Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions

_ Proactively interacting with online communities across all platforms

_ Using social media monitoring tools to monitor conversations and report on metric

November 2012 – July 2013 (Dubai)

Media And I

Reader and Translator - External relations

_ Coordinating between Arabic and English content.

_ Creation Teams

_ Professional reading Arabic and English content before publishing.

_ Translating news/ press release from Arabic to English and vice versa.

_ Editing Presss Releases writing.

_ Contacting business possible collabrators.

_ Managing meetings with partners.

_ Develop and implement creative and measurable social media programs and campaigns.

_ Community moderation, including answering comments and questions, prompting further engagement, escalating issues to clients, following up on issues, and maintaining community standards.

_ Perform outreach activities, including developing and maintaining relationships with key bloggers and other influencers.

March 2011 to March/2012 (Syria)

Forward Magazine

News and Article Writer

_ Creating and editing articles

_ Editing and Proof reading news stories

Feb/2010 to Marc/2011 (Syria)

Esyria.sy

Reporter, Arabic Editor, Translator

_ Creating and editing content

_ Translating articles from Arabic to English and vice versa

EDUCATION

2008-2012 Damascus University - Media Department - Journalism and Mass communication

PROFESSIONAL TRAINING

11/2009 - present Youth for Change: Civil Education, Media Training, Broadcasting in Jordan.

2010 Youth for Change: Civil Education, Media Training, Broadcasting in Syria.

2008- 2010 English Courses at the British Counsel

2007-2008 English and Computer Courses at Microtec Academy

2011 Conversation Courses at American Language Center

PERSONAL SKILLS

I am a very committed, self-motivated professional. I take pride in my work. I believe that my strong communication skills, team spirit, ability to learn, and quick adaptation to different work environments will allow me to contribute to the success of your Company.

Computer Skills

Microsoft office, Microsoft office XP, SPSS

References

Available upon request.

Contact this candidate