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manufacturing, construction, clerical, b2b telemarketing

Arizona, United States
December 06, 2017

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Seasoned Marketing Professional with demonstrated success increasing sales and brand loyalty while reducing marketing costs through:

Team Leadership & Development


On-Time, On-Budget Project Delivery

Sales and Marketing Collateral Design

Innovative Strategies

Cross Functional Collaboration

Professional Experience

Arizona Correctional Industries (ACI), Phoenix, AZ 2013 – present

Self-funded business within the Arizona Department of Corrections.

Marketing Director

Develop an overall sales and marketing strategy for this 40+ year-old organization that has enjoyed steady, organic growth. With many diverse shops producing a variety of products and services, we are undergoing the painstaking task of evaluating our strengths, weaknesses, opportunities and threats to formalize our future growth strategy.

Work with the various shops to understand the unique challenges in our daily interaction with the inmates training and working with us in this enterprise.

Lead private business outreach efforts to position ACI as a resource (not a competitor) to local businesses that can help them expand and grow, by creating Challenger Messaging type content (with case studies, white papers and partner testimonials) and establishing the organization as a go-to resource for manufacturing and staffing challenges.

Work with the Department of Corrections to create effective communications for internal and external, including legislative, audiences about ACI’s mission to help train inmates so that they have better job prospects upon their release.

Present marketing plans and results to the board and act upon its recommendations.

Lead workshops to educate internal and external audiences about partnership opportunities that will improve both organizations’ bottom lines, while improving reentry results for inmates.

Regis Development Inc., Phoenix, AZ 2011– 2012

Full-service construction, rehabilitation contractor.

Director of Marketing

Primary goal was to transform this 25+ year-old company from one strictly serving the REO (real estate owned, bank owned) property owners to one providing these same types of services for individual home owners and real estate investors.

United Business Media LLC (UBM), New York, NY 2000–2010

UBM (formerly CMP Media) is one of the top technology publishers in the world.

Director of Internet Marketing

Launched two regional versions of our Call Center event that have been profitable since 2002.

Led team in creating an east coast version of our premier trade show (Computer Telephony) that surpassed attendance projections by more than 10k and exhibitor participation by 35%.

Created a dynamic, interactive Web presence for three technology industry trade shows (with a budget of less than $15k); saving each show more than $60k in annual web-site hosting and database maintenance fees.

Technology Marketing Corporation (TMC), Norwalk, CT 1998–2000

TMC is a privately held publishing company serving targeted technology markets.

Marketing Director

Led and developed marketing team (with an annual budget of more than $6 million) that grew the circulations of two technical publications by 15% annually and increased trade-show attendance by more than 20%.

Launched successful east and west coast versions of a new trade show that doubled the company’s events portfolio.

Decreased annual marketing costs 25% each year by shifting marketing resources away from traditional media into new media.

Managed the development, implementation and analysis of market research surveys and studies to locate new, high-potential markets, increasing exhibit sales while reducing sales support costs.

IEEE Communications Society, NY, NY 1992–1998

IEEE is the world’s largest professional engineering association, a non-profit organization that publishes technical periodicals, journals, magazines and books for electrical and electronics engineers.

Marketing Manager

Introduced effective on-line conference registration forms, resulting in a 15% increase in conference attendance while reducing marketing costs by 10 to 25% per event.

Led the membership development team in realizing a steady 5% growth in paid annual membership throughout a period of industry downsizing.

Trained and mentored staff on the use of desktop publishing and Internet software programs, saving more than $100k annually in technology and design consulting fees.

Intertec Publishing Corporation, New York, NY 1990–1992

Marketing Copywriter

Managed the budget and production of media kits, sales promotions materials and client newsletter (for magazines and seminars), maintaining steady 5% growth in advertising/exhibit sales revenue throughout my tenure.

Collaborated cross-functionally to optimize the design, production, distribution and results tracking of marketing materials, growing readership of three trade publications by 5 to 20% per title each year.

New York Life Insurance Co., NY, NY 1986–1990

Promotions/PR/Speech Writer

Created and implemented strategies for the successful new product introduction of Long Term Care Insurance which is still one of the company’s leading products 20 years later.

Provided sales and marketing support to the national sales force of 3,000+ agents, working out of 400+ offices, during record-setting sales years through sales contests, product materials, client financial analysis reports and public relations events.

Managed production of the 1989 Annual Report introducing the company slogan that remained the cornerstone for all its advertising for more than 25 years: “The Company You Keep.”


BA in Philosophy and Political Science, State University of New York at Buffalo; graduated cum laude.


Licensed Accident/Health and Life Insurance producer (#994689; AZ; exp: 04/2015)

2310 Developing Microsoft ASP.Net Web Applications Using Visual Studio .NET Expert Author, construction and healthcare

Professional Development

Extensive hands-on experience with various software programs (PC and Mac), including:

Microsoft Office suite: Word, Excel, PowerPoint, Outlook.

Development platforms like Visual Basic, .NET, C#, PHP, SQL, mySQL, ASP, html, XML, JavaScript, Dreamweaver.

Graphics and page-layout programs such as PhotoShop, Illustrator, InDesign, MS Publisher.

Various CRM and contact management programs such as Salesforce, Infusionsoft, etc.

Other database, spreadsheet and word-processing programs

Relevant Skills

Staff Management: Hired and supervised direct-report staff members (e.g., circulation managers, marketing managers, art directors, and project managers) as well as other professional and support staff, freelancers, PR firms, advertising agencies, telemarketing, research and other vendors.

Project Management: Proposed, budgeted, scheduled, implemented, tracked and analyzed the results of marketing programs (with budgets from $1k to $6m+), employing diverse skills to:

Improve ROI (return on investment) across the board with innovative marketing and sales support initiatives.

Create and implement strategies for new product introductions, audience development, and sales.

Employ new and traditional media to meet marketing goals, including direct mail, telemarketing, print, radio, TV, email, banner ads.

Write speeches and audio/visual presentation scripts (both informational and promotional) for top company executives (including President, CEO, Chairman) for presentation to various audiences, including the general public, specific market segments, company employees, sales representatives, board directors and shareholders.

Research and interview experts to transform technical information into readable brochures, catalogs, annual reports, scripts, speeches, newsletters, blogs and trade journal articles.

Prepare materials for printing or placement, as per requirements. Select/buy mailing lists, printing and mailing services.

Compose print, radio, TV and direct mail ads, public relations and other promotional materials for retail, service, non-profit and business-to-business organizations.

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