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Sales Service

Madison, Wisconsin, United States
December 06, 2017

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STEVEN R. BASH 773-***-****

Madison, WI

Summary of Qualifications

Seasoned sales, marketing, customer management and hospitality executive with demonstrated relationship and revenue building skills. A savvy communicator and motivator adept at planning and implementing sales and marketing plans, coordinating and delivering on-time, on-demand product programs, creatively conveying brand and service messages, and leading others in setting and exceeding goals. Provides proven insight and expertise building business and businesses, increasing product and service sales and boosting productivity and morale. Delivers a hands-on, bottom-line focus to satisfying customers, improving operational efficiency and enhancing team efforts. Offers a dynamic blend of people smarts, common sense pragmatism and organizational understanding, assuring immediate positive results.

More than fifteen years of progressive leadership and management experience involving:

Customer Development

Sales Development, Enhancement

Customer Service, Retention

Account Growth Development

Merchandising Management

Promotions Creation, Oversight

Project Management

Budget Development, Oversight

Database, Research Management

Vendor Development, Oversight

Meeting, Event Planning, Administration

Tradeshow Management, Sales

Business Management


Profit and Loss Management

Goal Setting, Communication, Tracking

Training, Personnel Management

Partnership Development

Creative Marketing

Strategic Planning

Brand, Image Building, Maintenance

Communication Writing, Production, Placement

Marketing Program Creation, Management

Motivation, Reward, Loyalty Program Development

Professional Experience

Glass Nickel Pizza, Madison, WI 2017 - Present

Delivery Driver

Coordinate, pick and sort food orders. Deliver fresh products to customers and businesses in a timely, courteous, temperature-controlled manner. Build and maintain customer relations and brand image, solve product issues, assure sanitary conditions.

Drake Staffing, Madison, WI 2016 - Present

Call Center Sales and Service

Initiate and complete inbound and outbound call tasks, performing sales, service and research responsibilities. Meet and exceed metrics, goals and customer/client satisfaction requirements.

Levy Restaurants, Wrigley Field, Chicago, IL 2015-2016

Portable Vendor/Bartender

Serviced customers and top Cubs clients at Budweiser Party Patio in Wrigley Field. Provided white-glove service to corporate and private groups. Tended bar. Cooked, served, prepared food. Assured safe, sanitary conditions. Performed inventory analysis and stocked stand.

Sodexo 2015-2016

Catering Services. Armour House at Lake Forest Academy, Lake Forest, IL

Serviced customers and clients as a bartender and waiter at private, corporate, VIP and special events.

Food Service Worker II. Fort Lewis College, Durango, CO

Serviced customers. Opened, closed. Prepared, cooked, served Mexican food at Wholly Habaneros grill at College. Performed inventory analysis, merchandised products, stocked stand, handled cash and credit transactions. Assured safe and sanitary conditions.

Whole Foods, Chicago, IL 2013 - 2014

Prepared Foods Team Member

Mariano’s Fresh Market, Chicago, IL 2012 – 2013

Deli Clerk

Managed sales, customer relations, merchandising and revenue enhancement in grocery store delis. Cut meats, cheeses with slicer. Stocked, straightened deli, salad cases, prepared meal case. Served prepared foods and salads. Made/cooked pizzas, sandwiches, Mexican food. Ensured safety and sanitary food service conditions. Cleaned front and back of house. Opened and closed.


Creative Marketing, Sales & Motivation Consultant 2006 - 2015

Built creative marketing and motivation company. Planned, conceived, implemented marketing strategy, sales, communication, motivation. promotions programs for company, clients. Sold, sourced, managed creative marketing, sales incentive, customer loyalty, employee engagement, brand and revenue building programs. Developed and ran meetings, events, and merchandise and travel reward programs. Ran an IATAN listed travel agency, and ASI-affiliated promotional products company.

City Foods, Inc., Chicago, IL 2008 - 2010

Marketing Director

Teamed with senior executives to plan, create and manage sales and marketing programs for packaged goods company in the food industry. Built brand, revenue, image for company’s corned beef and deli meats, plus wholesale packing and distribution operations. Managed food service and institutional marketing. Private labeled for, serviced and marketed with such partners as Sysco, US Foods, Manny’s Deli, Roundy’s, Spartan Stores, FSA, Hawkeye Food Service, Reinhart Food Service. Planned, implemented sales and marketing strategy. Managed projects and budgets. Directed design, production and e-marketing. Conceived, wrote, placed ads, brochures, collateral, signage, marketing communications. Managed public relations. Managed trade show program, promotions. Created, managed website, SEO strategy. Identified, acquired new accounts. Sold to, serviced existing customers. Purchased, sold meat.

Recognized need for modernization of brands. Initiated and led agency selection process. Guided product repositioning, package and logo redesign, trade show program, signage and collateral upgrades. Generated 12% sales increase in first year.

Challenged by ownership to invigorate e-marketing efforts. Directed renovation of website, planned and implemented SEO strategy. Web traffic increased over 60% in first month.

Tasked by management to reduce marketing expenditures without cutting effectiveness. Researched and obtained federal reimbursement for almost 50% of annual budget. Increased sales growth rate. Built new domestic and international markets.


Dynamarkets, Incorporated, Northbrook, IL 1991 – 2006

Vice President, Sales and Marketing, 2001 – 2006. Marketing Manager, 1991 – 2001.

Helped start, grow creative marketing, motivation and incentive company. Conceived, executed sales and marketing strategy. Created, sold, sourced, managed communication, sales incentive, employee motivation, customer loyalty, recognition, safety programs. Acquired, serviced clients. Planned, sold, sourced, managed meetings, events, trade shows, promotions, group and individual travel programs. Managed office, projects, purchasing, production, distribution and fulfillment programs. Hired, oversaw, trained employees, vendors.

Identified opportunity to turn around declining sales. Conceived, developed and launched Promotional Products Division. First years sales accounted for over 30% of company revenue.

Anticipated changing business climate would necessitate development of additional revenue stream. Researched, created and implemented new business plan within five months. Client base increased four-fold in first year.

Challenged by client to increase product sales and customer penetration. Devised market expansion strategy plan, identified customers and developed targeted marketing vehicle within 60 days. Grew sales volume by 25%.

Bridgestone/Firestone, Incorporated. MasterCare Division. Chicago, IL 1988 - 1990


Conceived and implemented marketing strategies, managed projects for retail service center division of international automotive manufacturer. Wrote ads, direct mail, sales promotion and incentive programs, signage, point of purchase materials, newsletters, credit card promotions, statement stuffers, training and recruitment materials, corporate communications and executive policy statements.

Tasked to build enthusiasm and sales at 1,200+ service centers, while generating superior customer service. Conceived, developed and implemented new sales communication program that positively influenced morale, service and sales.

Semel/Kaye & Company, Northbrook, IL Copy Director 1986 – 1987

Zylke & Associates, Northbrook, IL Copywriter 1983 – 1985

Brand Advertising, Chicago, IL Account Coordinator, PR Manager 1981 – 1983


BOSTON UNIVERSITY. Graduate Study. Public Communication Institute.

VANDERBILT UNIVERSITY. Bachelor of Arts. Major: Interdisciplinary Communication. Minor Hours: French.

Computer Skills

Keyboarding: 65+ wpm. Software Experience: Microsoft Access, Excel, Outlook, PowerPoint, Publisher, Word. Adobe Acrobat, Illustrator, InDesign, PageMaker, Photoshop. Corel Graphics. Harvard Graphics. QuickBooks. WordPerfect.


Illinois Food Service Manager’s Sanitation. Illinois Basset liquor control. ServSafe TEAM liquor control. ServSafe Food Handler.

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