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Executive/Senior Management

New York, New York, 10001, United States
November 30, 2017

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Tamer Sobhi Moharram

Address: Villa # G**, Cluster #2, the Sustainable City, Dubai, United Arab Emirates

Phone: +9714.2848286

Mobile: +97150.4784282


Executive Position

Industry Preference: Hospitality

Qualifications Profile

Results-driven, accomplished, and seasoned professional with proven success in translating the needs of clients and company into

business requirements for continuous business expansion and revenue growth. Effective at developing and initiating innovative

strategies to achieve target goals, enhance processes, and streamline sales operations. Committed to providing top-tier management

skills in guiding teams to boost productivity and efficiency. Known for analytical problem-solving and critical thinking skills to

keenly analyze issues, formulate strategic action plans, and resolve complex situations. Equipped with articulate communication and

interpersonal aptitudes, essential in establishing rapport with professionals at all levels.

Areas of Expertise

Market Trend Analysis

Leads Generation

Market Penetration

Budget and Cost Optimization

New Product Development and Advertising

Business Requirement Definition and Acquisition

Business Partnership

Staff Training and Motivation

Brand Portfolio Management

Distribution Channel Management

Professional Experience

Al Tayer Retail, Dubai, UAE (2007–Present)

Division Manager – Hospitality Jul 2012–Present

Conduct feasibility analysis within portfolio related to new sites in different markets to offer suggestions on new business

opportunities, while assisting vice president in reporting the business performance of brand portfolio

Build and maintain productive relationships with respective principals to guarantee alignment of brands operations with specific

requirements and standards, along with any business performance reporting requirements

Closely collaborate with the Marketing Department in devising plans and campaigns for different brands to support business objectives

in line with the corporate and retail marketing and communications guidelines and principal requirements

Expertly lead and motivate subordinates (team of 4 direct reports and 400+ indirect reports) to meet set-forth objectives, boost

performance and quality of work, and prepare them in acquiring higher level responsibilities

Supervise menu engineering within brand specifications of different outlets to ensure a market-oriented menu to retain customers and to

increase profitability

Track and control levels of products to minimize in-store wastage and stock loss

Effectively administer each brand portfolios by monitoring recruitment, training, management, and career development of food and

beverage staff

Notable Accomplishments:

Attained net promoter score of 85% by conducting frequent visit on outlets to ensure highest levels of performance, management,

staffing levels, customer service, and cleanliness, as well as by monitoring and assisting low-performing outlets

Achieved food safety score of 92.7% through strict compliance with the local laws and company policies relevant to hospitality/food

industry, along with strict statutory requirement and health, hygiene, and safety standards

Successfully implemented VAT and Net Promoter Score system in the company by managing the implementation of project in the Hospitality

business as Restaurants and Counter Divisions

Contributed to the 55% increase of Al Tayer Hospitality yearly budget by formulating monthly and annual sales objectives of each brands

(Armani Caffe, Emporio Armani Caffe, Almaz by Momo, Serendipity 3, Ocean Basket, mOre Café, and Cosi) in alignment with the overall

sales targets of retail business units (11 outlets)

Received the First Winner of Department of Economic Development Consumer Choice Award for Armani/Dubai Caffe

Earned Zomato Top Voted Choice in 2015 for best desserts in Abu Dhabi (Magnolia Bakery)

Gained TripAdvisor Certificate of Excellence in 2015 (Magnolia Bakery)

Received Zomato User’s Choice for Desserts and Bakes in 2014 (Magnolia Bakery)

Brand Manager Jul 2011–Jun 2012

Created and initiated an integrated range of branding and marketing ideas to expand core communication strategies while managing

several brands inclusive for Cosi including four stores, Magnolia Bakery, and Bloomingdale’s

Forecasted monthly sales target and developed strategic plans to meet sales objectives, while keeping the upper management informed on

all activities

Determined primary thrust areas of business based on market surveys and assessment, devised innovative marketing and business

development measures to improve sales, volume distribution, and customer service

Took charge of planning, arranging, and managing all inventory efforts to guarantee adequate product stock, while creating appropriate

plans to maintain and reduce stock shrinkage

Designed a complex business strategy to enable higher sales volumes, market penetration, distribution channel expansion, cost

minimization, and resource optimization

Led marketing efforts, special offers, events, and marketing promotions to attain revenue targets and increase brand awareness within

the markets

Thoroughly assessed client feedback to provide appropriate recommendations in modifying business strategy, which resulted in high

levels of sales and met company objectives

Facilitated training and offered expert leadership and motivation to personnel to attain performance parameters standards of the


Developed marketing plans and formulated strategies to define target consumer base, in accordance with extensive research of marketing


Operations Manager Jul 2010–Jun 2011

Implemented operational risk objectives and scope of work, determined divergence, and formalized corrective action strategies

Capitalized on new business opportunities by creating innovative plans to guarantee attainment of set-forth objectives of operational

efficiency, profitability, sales revenue, and market share

Assumed accountability in managing budget and resources to meet commitments and compliance with forecasts, time, costs, and quality


Presented regular reports and evaluations to senior management regarding business development activities, along with financial and

budgetary implications

Successfully implemented and handled effective, efficient, and flexible operational processes, which drive brand and customer

requirements as well as corporate strategic agenda

Streamlined production, decreased expenditure, and coordinated all operational activities by managing and providing products and

customer service to clients

Area Manager Jul 2007–Jun 2010

Arranged store displays for new products and facilitated product promotion activities to augment retail sales for the outlet

Expanded the entire business area based on organizational goals while assisting in rapid sales growth through creation and execution of

promotional events

Fostered a friendly and pleasant experience for each client by offering exemplary customer service, attending to their needs and

resolving their issues

Enhanced product visibility and boosted customer experience through the use of creative store layout and execution of suitable plans

for promotional events

Earlier Career

Art Heir Events & Exhibitions, Dubai, UAE

Marketing Manager


Sales and Marketing Manager

Egyptian Cement Company - OCI, Cairo, Egypt

Senior Marketing Specialist

Al-Jawhara, Ezz Group, Cairo, Egypt

Assistant Marketing Director

McDonald’s, Cairo, Egypt

District Marketing Coordinator


Bachelor of Arts in Mass Communication, with Concentration in Advertising and Public Relations

American University in Cairo, Cairo, Egypt

Human Development and Psychology Classes (Summer School)

University of California, Los Angeles, CA, USA


Level 3 Certificate in Leadership – Institute of Leadership and Management (2009-2013)


Gold Award for ECC TV Commercial in 7th (IAA) International Advertising Association

Bronze Award for the ECC TV Commercial in 6th IAA

Gold Award for the GEMMA Campaign in 5th Cairo Festival

McDonald’s Golden Arch Award in Egypt

Personal Information

Date of Birth: 24 October 1971

Place of Birth: Cairo, Egypt

Nationality: Egyptian, UAE Resident

Marital Status: Married

Driving License: Egyptian & UAE (Full, clean)

Languages: English, French, and Arabic

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