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Marketing Sales

Location:
Baraut, Uttar Pradesh, 250611, India
Posted:
November 30, 2017

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Shailendra Gaur Contact No: +** 971*******

Email: ac3jja@r.postjobfree.com https://in.linkedin.com/in/shailendra-gaur-86a8b518

Versatile, dynamic & creative professional seeking management and leadership position in Marketing Communications, Brand Management/Business Development with the leading organization of repute preferably in FMCG industry.

Profile Summary & Skills:

A competent & self motivated professional with over 14 years of experience in

ATL & BTL Integrated Marketing Communication

Budget Handling, Forecasting and controls

Brand Promotion Communication & Visibility

Creating TOMA & ITP through 360 Degree Promo.

AOP (Annual Brand Plan)

Product Management & Marketing Research

360 Degree Marketing Promotions

Managing & Working on 5P’s of Marketing Mix.

Digital Marketing

Vendor & Agency Management

Go To Market Strategies

New Product Development & Launches

Brand Equity, Brand Recall & loyalty programs

Team Leadership and Management

POS Designing, Development & Deployment.

Training & Development of Sales Team

Proven abilities in exploring new initiatives through innovative ideas, planning & execution of multitasking activities.

Proven skills in managing Large & Diverse teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals.

Positive, optimistic, well-organized self-starter who excels under pressure and meets deadlines.

Computer-literate performer with extensive software proficiency covering wide variety of applications for both Windows 7 and Mac OS operating systems, including PowerPoint, Excel, Word, Outlook, Adobe Photoshop 7, SAP MM Module, Corel Draw etc.

Achievements:

Successfully planned, implemented & Execute various marketing campaigns in Coca Cola

Coke College Activation

QPS & QPDS Campaign for Trade

Coke Food Joints Activation

Product Specific Activation

Go to Market Activation

Highway Activation & Visibility Drive

New Product Launch – Coca Cola Zero

CSR Activities

Sampling Activities

Rural Town Activation

Successfully Launched 100 Rural Customer Care Points in Reliance Communications Ltd. for better Customer Service in rural areas. ( Awarded )

Launched and Activate 1000 Rural Towns through effective Van Promotion. ( Awarded )

Launched Reliance Net connect (Data Service) in B & C towns through effective Marketing Activation.

Organizational Experience:

Hamdard Laboratories India Geography: PAN INDIA

National Brand & Trade Marketing Manager Since: Jan 2016

Hamdard Laboratories is over 110 years old organization involved in manufacturing & Distribution of FMCG & Unani based medicines in India and overseas market. Key Brands are: Roohafza, Safi & Rogan Badam Shirin, Newly Launched RTD – Roohafza Fusion in 200 ml Tetra pack.

Job Responsibilities:

ATL & BTL Integrated Marketing Communication

Develop & Execute brand Strategy & Recall

Annual Marketing Budget Planning, forecasting, and control. Keeping the budgets within limits.

POSM Development and Deployment tracking.

Manage Media, Trade & Research Objectives

New Product Development and Launch.

(ROOHAFZA FUSION) RTD Product.

Brand P & L, Brand awareness, Visibility

Participation in events, exhibitions & Trade Fairs.

BTL Activation (Road shows, Consumer Sampling, Consumer Promo, Rural Van Promo, etc.)

Marketing mix, Targeting, Segmentation & Product life cycle

Digital Campaigning (SEO, SMM, Website Mangt.) etc.

Undertake marketing Research for tracking self and competition updates.

Ensuring 360 Degree Brand Awareness to enhance TOMA & ITP.

Improve capability development by training & coaching team members

Tracking Numeric distribution & weighted distribution among other categories.

Agency Handling (Creative agency, Media Agency, BTL Agency etc.) & Vendor Management.

Exclusive Retail Marketing

Conceptualization, Planning & Execution of all brand related activities for Retail.

Coca Cola – FBO Superior Group of Industries Geography: Central India

Group Sales & Marketing Manager From: Jan 2014 – Jan 2016

Job Responsibilities:

ATL & BTL Integrated Marketing Communication

Brand & Pack Sales Analysis – Target vs Ach.

Annual Marketing Budget Planning, forecasting, and control

Secondary Sales Tracking

Tracking of Daily & Right Marketing Execution

Horizontal & Vertical Expansion

New Product Development and Launch.

Monitor Daily, Weekly & Monthly MIS

BTL Activation (Road shows, Consumer Sampling, Consumer Promo, Rural Van Promo, etc.)

Tracking of National Contests & Promos

Market & Channel wise Marketing Activation

Primary & Secondary Sales Analysis – Target vs. Ach.

In-Store & Outdoor Branding

Analyze & Maintain Sales Team Productivity.

Trade Campaigns for Retail. (QPS & QPDS)

Consumer Promotions & Sampling

Creating TOMA and ITP.

Sales Promotion Campaigns for Trade

POSM Development and Deployment tracking.

National Key Accounts & Modern Trade Sales and Marketing.

Brand awareness and visibility

Event & Exhibitions participations

College Tie Up Promotion & Food Joints Activation

Visual Merchandising

Coca Cola – FBO Kandhari Beverages Geography: North India

Marketing Manager From: Aug 2011 to Dec 2013

Job Responsibilities:

ATL & BTL Integrated Marketing Communication

Brand awareness and visibility

Annual Marketing Budget Planning, forecasting, and control

BTL Activation (Consumer Sampling, Consumer Promo, Rural Van Promo, etc.)

Marketing Plan & execution in synchronization with CCI

New Product Development and launch.

Brand & SKU wise Sales Analysis and develop Marketing support accordingly.

Trade Campaigns for Retail. (QPS & QPDS)

Participation in Local Trade Fairs & Exhibitions

Planning & Deployment of RED elements

Marketing Support to Key Accounts & HORECA channel

Support the CSR Activities.

POSM Development and Deployment tracking.

Horizontal and Vertical Expansion

Event & Exhibitions participations

Visual Merchandising

Vendor & Agency Management

College Tie Up Promotion & Food Joints Activation.

In-Store & Outdoor Branding

Consumer Promotions & Sampling

Reliance Communications Limited Geography: UP West

Deputy Marcom Manager From: Feb 2008 to July 2011

Job Responsibilities:

Creating TOMA & ITP also building brand image through 360 Degree Marketing efforts

Planning, execution, Deployment of all Marketing Collaterals.

Budget Planning & Tracking of Spends

Designing of all Marketing Collaterals as per Brand Identity Guidelines.

Effective vendor management with respect to work completions and raising purchase requisition by using SAP tools

BTL Activation (Society Activation, Rural Van Promo, Road Show, Canopy Promotion etc.)

Participation in Events, Local Trade Fairs & Exhibitions

Retail Activation and Trade Promotions

Planning & Roll out internal Sales Events and Contests.

Suggest Innovative, new and cost effective source of advertising.

Outdoor Selection, Finalization and impactful visibility

Signage’s Deployment & In shop Branding

Vendor & Agency Management

Consumer Promos & Offers

Dealer Meets & Contests.

Visual Merchandising

Varun Beverages Limited – PepsiCo FBO Geography: UP West

Area Development Coordinator From: Feb 2005 to Dec 2007

Job Responsibilities:

Planning, execution, Deployment of all Marketing Collaterals.

BTL Activation and Sampling

Participation in Events, Local Trade Fairs & Exhibitions

Retail Activation and Trade Promotions

Enrollment of Trade Schemes like Space Club etc.

Visual Merchandising

Outdoor Selection, Finalization and impactful visibility & Wall Paintings

Signage’s Deployment & In shop Branding

Vendor & Agency Management

Consumer Promos & Offers

Tracking Competition Activity & Schemes

Suggest Innovative, new and cost effective source of advertising.

SAB Miller India Geography: UP West

Territory Sales Executive From: Sept 2002 to Feb 2005

Job Responsibilities:

Achieve agreed Targets through effective market coverage

Distribution Management & Collection controls

Grabbing Shelf space in prime outlets

Personal Relationship with Key Accounts/HoReCa

Tracking Competition Activity & Schemes

Retail Activation & Promotions

POS Deployment & Merchandising

Primary & Secondary Targets & Achievement.

Professional & Academic Qualification

Master’s Degree in International Business (M.I.B.) 2000 – 2002 from I.M.S. Ghaziabad.

(Affiliated to C.C.S. University Meerut.)

B.Com (Hon’s) from Aligarh Muslim University, Aligarh in the year 2000

Personal Details

Father’s Name : Late. Shri.Virendra Kumar Sharma

Date of Birth : 01.07.1980.

Marital Status : Married

Languages Known : Hindi, English and Urdu.

Permanent Address : F - 108, Ganga Sagar Colony, Ganga Nagar, Meerut.

Shailendra Gaur



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