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Social Media Marketing

Houston, Texas, United States
November 29, 2017

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Adam Janah

Houston, TX

**/**** ** ******* ******* MKG – CEO & Founder

Founded Horizon Marketing Group as a social media and marketing management solution for businesses.

Created new business plan, marketing strategy, pricing structure, as well as customer acquisition structure for business owners

Developed social media management model for ease of implementation across different platforms and clients using social media automation software and manual entry methods

Created unique strategy for ranking clients websites and social media channels in Google and other search engines that significantly boosted performance across all channels.

Created multiple brand identities through research, market analysis, evaluation, creation of new identities and then implementing and executing the brand strategy across social media channels and business operations.

Employed financial analysis based on industry standards to help business owners determine their current strategy’s performance

Used Financial Analysis and Accounting Analysis to determine alternate business strategies for clients that would yield higher returns.

Achieved tangible customer and revenue growth for all businesses using marketing and financial strategies that boosted business performance.

1/2015 to 8/2015 CASDEX (Software Startup) – Project Manager

Used industry best practices to ensure projects were completed on time, to scope, and within budget constraints.

Implemented Project plans based on through analysis and consulting with various teams as well as customer to ensure the project would be delivered to requirement.

Created P2P file sharing model with ad based and subscription based revenue streams.

Created Revenue model using Financial analysis and industry standards to set projections, budget, and goals for next 5 years.

Reported directly to CEO, CFO, and CTO on a daily basis creating reports and communicating effectively to ensure target goals are met.

Gave presentations to CEO, CFO, and CTO regarding revenue model and p2p sharing model, as well as other projects which provided key information and strategy that were implemented in the future projects.

Played key role in analyzing and creating strategy for acquiring Baja Fresh and Oracle as investors in company through an extensive analysis report on market competitors, and financials of competition vs CASDEX.

Developed a financial model of new P2P business as an investment for parent company CASDEX with a thorough analysis of returns based on market options using industry standard Financial analysis techniques.

Worked with Excel, SAP, Oracle software, and company proprietary software extensively to achieve target objectives.

1/2014 – 12/2014 SBI Pay (HRIS & Payroll Solution) – HRIS Analyst

Created business reports analyzing HR processes identifying opportunities to create more effective and efficient processes using fit/gap analyses and other industry standards.

Worked closely with Marketing team to create new marketing plan to acquire clients for SBI Pay payroll software.

Reported directly to CEO and CFO on assignments and developed high level reports analyzing processes and outlining potential improvements to systems to increase efficiency and output.

Completed analysis and processing of large arrays of data using industry and company standards to create reports for management.

Communicated daily with team members as well as C-level management to ensure quality standards were met and objectives achieved.

06/2013 – 12/2013 Victori Lifestyle LLC (Luxury Lifestyle Consulting Company) – CEO and Co- Founder

Created and co-founded Victori Lifestyle LLC in Mission Viejo, CA a luxury lifestyle company focused on the improvement of client lifestyle through consulting and life coaching.

Developed website, social media, and B2B marketing and relationship structures to establish audience and presence in market.

Implemented and managed the onboard training and mentoring system of brand ambassadors and customer representatives.

Designed various graphical work for the company including logos, t-shirt designs, and online ads for marketing campaigns.

Directly supervised employee engagement and performance management.

Oversaw the CRM Lifecycle from start to finish (Response Time, Conversion Rates, Actions per Engagement, Funnel Drop-off)

Managed all streams of social media (Hootsuite, Tweetdeck) and undertook editorial duties.

Launched several online marketing campaigns and achieved 150%+ of budgeted revenue quarter after quarter. 1/2011 – 12/2012 Milwaukee PC (Computer Repair and Software Retail) – Marketing Strategist

Developed troubleshooting FAQ’s and guides for tech team as reference when handling client requests

Created social media presence and marketing structure for local retail location as well as incentive based advertising.

Achieved 70% increase in retail location visits through marketing efforts. 03/2008 – 04/2013 Wisconsin Athletic Club (Fitness Club) – Personal Trainer

Personal training of a variety of clients through rigorous personally tailored physical exercises

Development, planning, and implementation of diet and exercise routines that I created for each client’s unique goals and specific needs

Networking and sales to generate leads and new clients for personal training. Computer Science Knowledge

Completed SQL basics, advanced functions, and relational databases course

Completed Java Basics Course

Completed Java Object Oriented Programming Fundamentals Course

Completed Intro and Intermediate HTML/CSS courses

Completed JavaScript Basics


Currently pursuing PMP certification

CPR/AED Certified


Advanced Microsoft Excel Skills (V Lookups, Macros, Tables) Experience with SAP Software

Advanced Microsoft Suite skills (Word, PowerPoint, Outlook, Access) Experience with MySQL, Java, HTML/CSS, and Oracle software Education

University of Wisconsin Milwaukee – Finance May 2016

Rigorous Finance coursework with a strong focus on analysis, strategy development, and management.

Completed numerous complex projects using industry standard financial modeling procedures, including a large scale financial model and analysis of stock market sector performance over a 20 yr period.

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