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Manager Service

Location:
Chicago, Illinois, United States
Posted:
November 29, 2017

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Carissa DiGiovanni

**** *. ******* **, #***, Chicago, IL 60660 812-***-**** ac3i78@r.postjobfree.com

PROFESSIONAL PROFILE

Experienced creator of engaging web and print content for a wide range of products. Strong understanding of strategic communications planning, online marketing, social media, instructional design, communication design principles, information architecture, Search Engine Optimization strategies, and creative process.

Freelance Digital and Communications Consultant 3/16-Present

Advise universities, nonprofits, small businesses, and government offices on the development, management, and delivery of strategic marketing communications.

Content Editor, Adam McRoy, Inc., San Diego, CA 2/17-Present

o Edit content and design of educational collateral such as PowerPoint presentations and handouts; topics include technology, science, zoology, and history

o Advise company principal on educational, design, and marketing best practices

Digital and Communications Consultant, Teen Writers & Artists Project, Elgin, IL 7/16-Present

o Design development plan, detailing pathways to fundraising and attracting major donors

o Train staff on best practices of fundraising, via learning materials and small group sessions

o Advise on content and design for website and social media strategy; create mockup of website

o Model and suggest content for fundraising collateral

Website Assistant, City of Chicago, 48th Ward, Alderman Harry Osterman, Chicago, IL 3/16-7/16

o Collaborated with development team to relaunch website for Alderman’s office

o Restructured content and format across all pages, using style guide

o Advised on appropriate images for each page, considering content and theme

Blog Creator, San Diego State University, San Diego, CA 3/16-4/16

o Developed blog for SDSU’s Women’s Studies Department and the Women’s Resource Center

o Designed blog layout, content, and graphics with special attention to usability concerns

o Strategized with Department Chair to plan content strategy and wrote content for several entries

o Used Google Analytics and SEO strategy to increase site traffic

Donor Services Manager, The Salvation Army, Chicago, IL 10/12-1/16

Guided strategy development and implementation of direct response marketing/fundraising, including digital marketing for 40 Corps Community Centers

Ensured marketing collateral reaching thousands of donors was effective by suggesting content and editing mobile and hard copy

Served as social media administrator for Facebook and provided inspirational quotes for Twitter

Composed emails and letters to internal and external clients for customer service purposes; ensured high level of technical customer service for development staff and donors

Created end and power user documentation for web-based database, working with SMEs

Performed needs analysis and developed curriculum for database trainings

Researched, designed, authored, and edited learning materials

Trained approximately 50 Corps Community staff on database management via webinars

Re-designed mid-level donor program ($100-$4999 level gifts), which included segmenting data and planning donor cultivation to increase the program’s profitability

Hosted series of webinars on database with topics ranging from reporting to data hygiene

Persuaded hundreds of donors to renew or continue giving by explaining impact of organization

Tracked and managed a $35,000 temporary worker budget

Acted as liaison for Donor Services both within Development Department and throughout Division

Managed two employees, temporary workers, and an intern; managed relationships with vendors

Communication Chair, Indiana University Alumni Board, Chicago, IL 10/13-5/14

Advertised and promoted events to the Indiana University Chicago alumni population through various social media channels such as newsletters (Constant Contact), Facebook, and Twitter

Monitored metrics, created PPT presentations, worked with webmaster on updates, and edited graphics

Communications Specialist, Principal Gifts, Illinois Institute of Technology, Chicago, IL 1/10-9/12

Wrote, researched, strategized, and edited stewardship and solicitation letters, emails to Board, briefings, proposals, written strategies, reports, and publications; letters and emails were written in President’s, Vice-Presidents’, Dean’s, and Board Members’ voices

Worked closely with Vice-Presidents and other high-level staff

Conducted research projects ranging from benchmarking studies to reconstruction of financial records to archival photography research

Managed communications projects, including editing, ghostwriting, archival and foundation research, design and layout (using Photoshop and InDesign), and photograph editing

Designed and produced books telling the stories of highest-level donors, including one book that spanned 60 years of a donor’s involvement, from student to trustee to university regent

Social Media Manager, Young Nonprofit Professionals (YNPN), Chicago, IL 7/11-9/12

Collaborated on branding strategy and executed campaigns for social media outreach to current and potential nonprofit professionals in their 20s-30s

Developed and refined metrics for social media such as Twitter, Facebook, and YouTube

Moderated and grew Twitter account to 1500; implemented 8 daily messages using HootSuite/SEO

Ran analytics reports for aggregated click statistics and amplification sources

Program Assistant 2, Northwestern University, Evanston, IL 7/08-12/09

Wrote and edited solicitation and cultivation letters, stewardship correspondence, brochures, event briefings, e-blasts to board, and proposals; letters and e-blasts were written in the Dean’s voice

Managed endowed fund reporting process with donor relations team and edited narratives

Authored program assistant manual, including detailing procedures for processing expense reports, planning travel, organizing mailings, and coordinating board meetings

Supervised student workers and temporary worker; worked with financial and database systems

Development Intern II: Public Relations and Events, Hyde Park Art Center, Chicago, IL 3/08-6/08

Edited press releases; researched and managed paid advertising; updated website as needed

Campaign Audit Specialist (Temporary Associate), United Way, Chicago, IL 11/07-3/08

Audited and analyzed large volumes of incoming pledge and payment data

Wrote instructional guide on auditing pledge and payment data; trained staff on procedures

Associate Instructor, English Department, Indiana University 9/04-5/07

Taught composition and creative writing classes of 7-24 students; wrote 60-page creative thesis

EDUCATION

Indiana University, Bloomington, Indiana

Master of Fine Arts in Creative Writing, poetry emphasis

Master of Arts in English, 18th century British literature emphasis

Grinnell College, Grinnell, IA

Bachelor of Arts in English



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