James P. Lester

Bay Area, CA 408-***-**** ac3dy7@r.postjobfree.com

OBJECTIVE

A dedicated business minded individual looking for a marketing associate position. Seeking an opportunity to meaningfully impact people’s lives through my attention to detail, wide range of business experience, and great interpersonal skills.

SKILLS

• Business Analytics, Project Coordination, Event planning, Marketing Research, and Business Writing

• SEO, Outreach, Lead Generation, Website Design and Maintenance, Keyword optimization, Blog Writing, and HTML

• Content Marketing, Lead Nurturing, Mobile Marketing, Social Media Management, and Email Marketing

• Graphic Design, Advertising, Photoshop, Photography, and Video Production

• Excel, Word, Publisher, Access, Photoshop, and Illustrator

• Retail Sales and Merchandising

EXPERIENCE

Dec. 2016

to Oct. 2017

Marketing Associate

Alert1 Medical Alert Systems; San Jose, CA

o Analyzed company data, customer feedback, and marketing/SEO trends to improve user experience, to gain visibility on search engines, and generate leads.

o Collaborated with marketing and sales team to create new strategies and promotions to reach weekly sales, calls, and session goals.

o Managed tracking sources and numbers on Call Tracking Metrics to ensure call accuracy met and exceeded target 95%.

o Assisted customers in resolving customer issues via phone, email, and live chat. o Conduct product photo shoots with models and edited photos using photoshop for website and brochures. June 2013 to

March 2017

Sales Merchandiser

DBI Beverage; San Jose, CA

o Managed sales relationships with over 20 retail store locations and increased monthly sales by 7%. o Analyzed store inventories and scheduled deliveries according to anticipated sales and store requirements. o Organized and stocked DBI product inventory daily for up to 15 store locations. o Worked alongside store managers to design and create promotional beverage displays. Sept. 2016 to

Dec. 2016

Business Analyst

Capital Insurance Group; Monterey, CA

o Collaborated cross departmentally to document, track, and analyze multiple projects and reduced project costs by $10,000.

o Created cost reports, implementation plans, and project charters which I presented to CEO and executive project coordinator.

o Tracked, organized, and evaluated costs and feasibility of executive projects using KPIs. o Designed, planned, and supervised implementation of an interactive corporate art wall with marketing team and local artist.

PLATFORMS

Google Suite (Analytics, AdWords, Google Search Console), Jira, Confluence, Visual Basic, SEMrush, Ahrefs, NetSuite, Call Tracking Metrics, Shoretel, Brightmetrics, Optimizely, CrazyEgg, Qualaroo, Moz, GIMP, Canva, Microsoft Office EDUCATION

California State University, Monterey Bay; Seaside; CA GPA: 3.72 Major: Bachelor of Science in Business Administration Concentration: Information Technologies and E-commerce

Fall 2016

Toyo University, Tokyo Japan

Minor: Japanese Language and Culture

Fall 2014