Teena Touch

*** **** **** ****** #** New York NY 10019

ac3csc@r.postjobfree.com 415-***-****

SUMMARY

Seasoned communications veteran with 22 years of top international public relations agency and in-house corporate experience including 2 years in print and television journalism. Industry experience includes consumer Internet, cloud computing, mobile security, enterprise software/services, digital entertainment, corporate communications, consumer electronics, and web application-based technologies. Founder of Teena Touch PR, a boutique agency in San Francisco acquired in 2012. Experience also includes extensive social media strategy, managing junior staff, media training, analyst relations, counseling c-level executives and delivering concrete results while keeping to budgets of up to 50 million annually. EXPERIENCE

Vice President, Ogilvy Public Relations Worldwide 2014-2017

● Drove agency initiatives that include expanding current service offerings, building visibility, enhancing Ogilvy’s brand and nurturing the next generation of leaders

● Provided primary executive-level support for multiple client accounts including NYU, Shutterstock, IBM and Altec Lansing

● Spearheaded business development activities and collaborated on agency marketing efforts

● Nurtured direct reports through formal professional development programs and coaching

● Grew NY Office 25%

CEO, Teena Touch PR LLC 2009-2013

● Engaged over 40 US and international clients in the technology, Internet and software industries

● Reached year one financial goals in 6 months

● Conducted intense market research to launch 18 companies in the US over 24 months

● Responsible for all client message points and positioning development, executive images and media relations outreach

● Responsible for overall brand consistency for 6 international clients launching in the US

● Conducted several successful social media campaigns, as well as virtual press conferences and media tours

● Acted as a media training coach for 5 c-level executives at some of the top technology conferences Director, Corporate Communications, Lyris Technologies 2007-2009

● Directed corporate communications programs for publically traded software company’s two flagship software and hosted solutions of email marketing tools

● Worked closely with the c-suite executives to execute effective communications strategy for the launch of Lyris HQ and ListManager which changed the perception of the products within the entire ESP market

● Managed all Investor Relations transcripts and financial press outreach during quarterly earnings

● Managed the public relations agency team of 8, as well as relationships with business press and analyst community

● Created global PR effort by integrating US, Canada and UK teams including agency counterparts

● Responsible for company message points and positioning development, executive image and annual department budget planning

● Developed and executed first client partnership campaign which led to tripling media coverage in 6 months

● Managed all international news and media relations for 5-7 company events per month including developing overall media strategy and managing the execution of press conferences at each event Account Supervisor, Blanc & Otus Public Relations 2004-2007

● Provided high level media relations strategy planning, execution and tracked results for BtoB, BtoC with software, entertainment and storage clients

● Managed five high-level accounts including LignUp, Destinator, Hitachi Data Systems, DreamWorks and Universal Electronics with large budgets by working directly with clients to achieve their goals

● Provided on-site client support at several leading industry tradeshows

● Coached two account executives’ careers to promotion

● Turned Destinator’s European-based product into a global consumer product within 6 months PR Communications Manager, LowerMyBills.com 2001-2004

● Responsible for all of LowerMyBills.com’s public relations programs with a strong emphasis on raising awareness for the personal finance website

● Worked closely with the founder/CEO and upper management to develop and execute both internal and external communications

● Launched several SMTs, VNRs and national broadcast campaigns

● Managed the public relations agency, hired and managed PR assistant, supervised the agency reviews and directed outside vendors

● Worked with executive team to poise the company for purchase by Experian in 2004 by positioning LowerMyBills.com as the must-have personal finance tool Senior Account Executive, Ogilvy Public Relations Worldwide 2000-2001

● Managed four client’s day-to-day activities in the entertainment and technology industries

● Planned and executed against clients’ annual budgets up to 2 million including Logitech, Seagate, Expedia and Microsoft

● Conducted regional and national media outreach and developed extensive speaker’s bureau for clients

● Participated in several new business projects from start to finish by analyzing potential client media relations strategy and providing counsel on future direction Account Executive, Bender/Helper Impact 1999-2000

● Wrote communications materials for corporate clients including Netflix, Miller Freeman Web Group and Kellogg Company

● Conducted media relations for business publications, analyst/media tours and trade shows

● Monitored media pulse for client coverage

Production Assistant, Disney Channel 1998-1999

● Coordinated voice-over sessions for Zoog Disney which is still broadcast today

● Worked with producers to edit and finalize network interstitials for each show segment

● Provided editorial assistance with on-air scripts and participated in show idea brainstorm sessions Assistant Editor, Computer Technology Review 1996-1998

● Wrote extensive product reviews

● Coordinated art production with editorial content of two magazines including Storage Inc, Computer Technology Review

● Worked directly with all editorial staff on monthly publication planning EDUCATION

Loyola Marymount University 1992-1996

● Bachelor of Arts in English with minors in Film, TV and Philosophy

● Executive leader of Sigma Tau Delta, Ignatians Service Organization, Loyolan and Tower Yearbook

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