PROFESSIONAL SUMMARY

Dynamic Demand Generation and data-driven professional with over 20 years of experience in marketing and strategic planning, including loyalty, relationship and partnership marketing

Excels at developing targeted, comprehensive campaigns to drive defined KPIs.

Strong leadership and teamwork skills with both an analytical and intuitive approach.

Strong strategic planning skills applied with both an analytical and intuitive approach to drive highest possible ROI.

Hustle, hustle, hustle.

EXPERIENCE

FINSYNC – Atlanta, GA 2015-2017

Chief Marketing Officer

Developed company branding guidelines and materials for the positioning and presentment of product to external prospects, customers and partners.

Effectively managed all marketing programs and sales initiatives including the ongoing enhancement of sales materials (website, sales slicks, white papers, case studies, testimonials… etc.).

Trained and managed the inside sales team, emphasizing internal cohesion to ensure united and consistent external messaging.

Sourced and implemented CRM and all supporting marketing automation tools to best deliver targeted campaigns to defined audiences (personas) and client segments.

Built and managed successful Client Relationship and Client Success Teams, including the development and ongoing oversight of team KPIs.

Created and managed companywide weekly, monthly and quarterly reporting “data mining” exercises to enhance marketing and customer experience initiatives.

FIS – Atlanta, GA 2010-2015

Vice President, Business Development and Marketing, MIS

Developed geographic targeting and client segmentation for all prospecting and partnering efforts.

Defined research and fact-gathering criteria for client perception and usage of managed IT Services to refine messaging for prospecting efforts.

Created and managed an “out of the box” marketing program and sales support materials for FIS MIS Partner Program that increased engagement by 60%.

Managed the development and ongoing enhancement of MIS sales materials (white papers, case studies, testimonials, etc.).

Director, Demand Generation

Responsible for the strategy, planning and implementation of comprehensive demand generation campaigns leveraging multi-touch strategy (e-mail, direct mail, supporting sales materials, calling campaigns) and all online activity for assigned FIS solutions.

Managed the research and focus group initiatives on client perception and usage of company products.

Maintained group budget of $40M for all aspects of team expenses including creative, vendor management and all internal expenses.

Created successful client segmentation verticals and the associated reporting for client end-user acquisition, adoption and long-term usage.

EXPERIENCE (continued)

Fiserv (Formally CheckFree) – Atlanta, GA 2007-2009

Senior Marketing Consultant

Marketed Online Banking and Bill Pay products for client/partner financial institutions through targeted online campaigns, website development, e-mail campaigns and educational materials.

Maintained and modified client website/landing page content based upon trending data and analytics through a content management tool.

Managed a $3 million budget for the creation and development of Online Banking and Bill Pay "out of the box" campaigns with 5 design agencies.

EFD eFunds Corporation – Atlanta, GA 2006-2007

Partner Marketing Manager

Developed partner marketing program and sales initiatives outlining the products to be offered to create the most complete and positive customer experience for partners.

Marketed company solutions through partners leveraging integrated campaigns utilizing targeted e-mails, printed materials (DM, customer fulfillment and pre-sale materials), presentations and online campaigns (targeted ad banners and landing pages).

Led implementation of online ordering process for the fulfillment of EFD “card in a box” program and supporting collateral which increased adoption by 40%.

Enterprise Management Solutions – Atlanta, GA 2004-2006

Senior Marketing Manager

Developed and implemented inside sales program for qualified marketing of company supported products and services through targeted online campaigns, website development, e-mail campaigns, printed materials, calling campaigns and events with all corporate partners.

Created and launched customer retention program.

Initiated development segmentation and development of more detailed reporting for customer contacts through sales cycle.

The Fredrick Group, Inc. – Cumming, GA 2003-2004

Marketing & Documentation Manager

Marketed TFG4000 applications through targeted e-mail campaigns, printed materials, presentations and online campaigns (search engine placements and targeted ad banners).

Developed, implemented and maintained the TFG4000™ Software Series “Getting Started Guides” and “Users Guides.”

MCI – Alpharetta, GA 1995-2002

Online Segment Marketing Manager

Led the marketing of e-commerce sales, management and billing applications through usage of e-mail campaigns, printed materials, presentations and online campaigns (search engines, targeted ad banners and landing pages).

Business Markets Branding Manager

Developed branding guidelines for more than 250 business market offerings and products (wireless, internet access, telephony…etc.) revolving around naming conventions and presentment of products internally within company as well as externally to customers.

EDUCATION

University of Georgia: Economics Athens, GA 1983 - 1988

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