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Sales Manager

AED 25000
November 14, 2017

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Robin Sydney

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Mobile: +971-**-*******


op-performing Sales, Marketing, Project Management and Business Development professional with proven ability to drive business expansion through aggressive sales initiatives that deliver revenue growth, market share and market penetration. Strategic thinker who can plan and implement sales, marketing, and business initiatives to support corporate objectives. Particularly strong relationship management, team building, and general business acumen; verifiable track record of success driving unprecedented revenue and profitability gains within highly competitive organizations, industries, and markets. Ambitious, aggressive, and intensely focused on bottom-line result. Extensive international experience, including assignments in UAE, Bahrain, Oman, Qatar, Kuwait and Lebanon

Current Location: Dubai

Professional Synopsis

A result oriented professional with over 21 years of experience in Contract Furniture/Retail Domestic furniture, including 7 years in UAE, in the field of Business Development, Regional Sales / Marketing and Project Management

Practical knowledge and experience with detailed tasks of Sales, Projects and Logistic operations

Share best practices, ideas, approaches, know-how, cross-selling opportunities and market-knowledge between various market groups across the Company and A&D community

Ability to understand Consumer Behavior enabling to make proper strategies of Marketing and Brand Management tools.

Expert in optimizing operations and improve efficiency through cost controls.

Over 21 years of Experience with Haworth USA, Haworth Europe and Haworth Asia, Vitra International. Exposed to Fritz Hansen Republic, BOS1964, Arper, Okamura, Wilkhahn, Antidiva, JW Esys, Robert Allen Fabrics, Skai Fabric, Jonathan Charles Fine Furniture, Porta Romana and others.

Exposure to all facets of the marketing mix, including research, scan sales analysis, new product and packaging development, advertising, database marketing, media buying, channel development and pricing

Experiencing in appointing various personnel in-house or hiring outside agency to undertake the study of Market Trend while launching new products or also to understand the viability of the existing products

Efficient in implementing new techniques and incentive offer schemes for the dealers/distributors to boost up the sales to capture the market share while spreading brand awareness and making it a hit

Strong interpersonal and communication skills to motivate and work closely with a diverse, cross-functional team of professionals including brand marketing, market research, finance, operations, R&D, sales, brand partners and agencies

Proficiency in English and fluency in spoken Arabic gives an edge to handle people from different nations.

Possess a valid UAE and UK Driving license

Career Highlights

March 2016 – May 2017: RAME LLC. Dubai, UAE

The Company Profile: RAME – Designer Solutions, has opened a retail and contract channel through its showrooms in Dubai- Cachet, Kuwait, Qatar, Al Khobar and the newly launched Riyadh’s showroom – Saudi Arabia. RAME distributes and markets several brand design and contract soft furniture fabrics, lightings and wallpapers for the end user and projects. Robert Allen, Beacon Hill, Blendworth, Skai and Gancedo are the fabric brands for upholstery. Under the furniture and lighting division, RAME distributes Jonathan Charles Fine Furniture and Porta Romana,lightings.

Job Profile: Export Manager


Managing dealerships in UAE, Kuwait, Qatar and Saudi, Order process, logistic solutions and after sales development activities ranging from customer relation build-up, liaising & follow-up with Design consultants, providing research and bespoke solutions. Further custom developments and systematic execution. Training showroom staff and achieving assigned target individually to the team.

September 2014 – March 2016: Swiss Corporation for Design & Technology LLC. Dubai, UAE

The Company Profile: Swiss Corporation for Design & Technology LLC is the sole authorized distributor for VITRA & KABA in the United Arab Emirates. As a distributor of VITRA we offer a complete portfolio of office furniture systems, free-standing furniture, and a wide range of ergonomically designed task chairs and soft seating. Our storage solutions cover all requirements of the modern office, from the single lateral filing cabinet to high density mobile shelving systems.

Swisscotec also provide bespoke solutions such soft seating, desk accessories and wall decorations.

Job Profile: Business Development Manager (Independent)


Entrusted with the responsibility of managing after sales development activities ranging from customer relation build-up, liaising & follow-up with Design consultants, providing research and bespoke solutions. Further custom developments and systematic execution. Order processing, provide the best logistic solutions to delivery goods on schedule. Work on ADNOC Tower in Abu Dhabi. A project over 60 floors.

July 2012 – July 2014: GS Group - Greenarchers LLC, Dubai, UAE/Bahrain

The Company Profile: The Group’s primary business interests are in the field of infrastructure Design and Development, interiors and fit-out, Furniture and System integration with security and IT solutions, Trading, Contracting and Healthcare.

Job Profile: Business Development Manager – Middle East & Asia


Entrusted with the responsibility of managing development activities ranging from customer build-up, liaising & follow-up, deal closing and After-sales support for the entire UAE, GCC and Asia region

Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments

Brought new processes to firm for its growth, using various marketing strategies and communication skills in order to brand the firm in the market and attract new clients

Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments

Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals

Assist with project critical issues and opportunities on a project by project basis

Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments

Implemented sales and marketing strategies and plan and execute corporate events

Produce and manage business plans, which included strategies, marketing plans and sales targets for principals

Participate in projecting business growth and setting of revenue targets, monitor budgetary variances and take timely action to correct negative deviations ensuring compliance in key areas

Prepare monthly pipeline to monitor and follow up existing and future orders

Participate in trade events / exhibitions / fairs / Product Launching etc., Define product roadmaps, price points & positioning.

•Effectively roll out brand guidelines at all relevant end user touch points and across various channels

Apr’ 2010 to Feb’ 2012: Arper Middle East, Dubai, UAE

The Company Profile: Arper is an Italian Company producing and distributing office, home and contract sector furniture. Arper are distributed via an International sales network and displayed in single brand showrooms situated in strategic cities Worldwide.

Job Profile: Sales Manager


Entrusted with the responsibility of managing sales and development activities ranging from customer build-up, liaising & follow-up, deal closing and After-sales support for the entire UAE and GCC countries

Ensured productivity, quality, and customer-service standards, resolved problems, completed audits, identified trends, determined sales system improvements and implemented changes

Met Sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective actions

Penetrated new customers and distribution points to increase business.

Develop Sales and Marketing strategies to drive sales growth in the assigned area

Established and managed relationships with customers by meeting with multiple levels of contacts to discuss their furniture related needs and queries

Extended the category portfolio of new customer to meet monthly targets and ensured opportunities across all channels & categories are being pursued

Scheduled meeting with potential clients to present the range of products in UAE and GCC countries

Channel Management, Exploration, Resolving Channel Conflicts & Maintaining Distributors & Dealers Relationships. Order process and delivery schedule and logistic solutions

Maintained and expanded business relationships with existing clients

Developed new accounts, generated growth and profitability, adapt to changing circumstances with innovative sales strategies

Jan’ 2007 to Mar’ 2010: Arabia Office Solutions, Bahrain

The company profile: Arabia Office Solutions W.L.L, based in the Kingdom of Bahrain was established in 1999 with a vision to provide a total solution for the future office (supports technology advances and working environmental changes). The Company performs space planning and interior design and work in countries like Qatar, Saudi Arabia, Egypt and North Africa, participating in the region’s infrastructure development and modernization projects.

Job Profile: Key Account Manager


Define new potential market segments and develop new marketing strategies, build awareness and enhance revenue and market segment

Develop and implement action plans and individual sales systems to allow representatives to set goals and evaluate progress throughout the selling cycle

Maintained relationships with Clients like Standard Chartered Bank, Zain, Saudi National Bank, Key Point Consultants, Ministry of Defense, Ministry of works, Bahrain TV, Bahrain Credit, Bank of Bahrain and Kuwait, Trust Insurance, National Bank of Bahrain to name a few

Developing product knowledge with consultants and sales team and educate people on the optimum use of the ergonomics of office furniture

Ensured open house discussions to understand the market behavior and taking opinions from the sales and marketing team

Identify and develop target markets and opportunities to promote sales within each market

Early Experience:




Sales Manager

Delma Interiors, Dubai, UAE

Apr 05- Dec 06

Sales & Site Coordinator

Al Riyash Trading Co. WLL, Kuwait

Sep, 96-Feb,05

Retail Operations Manager

Nasser M. Al Rashid & Contracting Co., Kuwait

Jun, 91–Jun,96

Events and Seminars :

Attended Sales & Installation Training Seminar held by Vitra International in Switzerland in 1999

Attended HAWORTH – CASTELLI, HAWORTH-PREMISE training seminar in Kuwait in 1998

Attended Tandus Design and Sales Communications Training in K.L. Malaysia in 2008

Attended JW Esys training in Seoul, Korea in 2010

Attended Arper Product and Training in Treviso-Italy in 2010

Attended Jonathan Charles Product and Training in North Carolina, USA in 2016.

Educational Credentials:

Associated Business Executive, UK in 1987

Management & Marketing Sales Association, UK in 1986

Import/Export Diploma, UK in 1986

Personal Details

Date of Birth: 11th October 1963

Nationality: Indian (Born in Kuwait)

Marital Status: Married

Dependents: 2

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