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Art or Creative Director

Location:
San Jose, California, 95122, United States
Salary:
125000
Posted:
November 14, 2017

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Chief Creative Officer

QUALIFICATIONS PROFILE

Growth-focused, goal-oriented, and methodical professional, with comprehensive experience in corporate design branding, product advertisement and promotion, and core business process. Armed with the ability to design and implement strategic marketing plans leading to the achievement of company goals and objectives. Adept at developing website, applications, and social media campaigns to continuously drive organizations toward company growth and development. Equipped with interpersonal skills and innate ability in establishing rapport with professionals at all levels of the organization.

CORE COMPETENCIES

Sales and Marketing Optimization

Retail Copy Writing

Graphic Design and Art Direction

Rapid Conflict Resolution

New Media and Content Producer

B2B and B2C Establishment

Project and Program Development

Web Motion Graphics

Agile Content Creation

Event and Campaign Organization

PROFESSIONAL EXPERIENCE

Supermicro Computers – San Jose, CA (2006–Present)

Creative Manager 2014–Present

Effectively supervise the team, in charge of brochures, advertisements, social media, and video; and Video Production Team, responsible for business budgeting, negotiation, scheduling, and creative in line with the company goals, budget, timelines, and ecommerce-centric best practices.

Take charge of strategy development, branding, and multi-channel creative for the Supermicro 3.0 launch into Tier 1 Enterprise Server Solution space

Provide hands-on leadership and guidance to seven-member team, while directly reporting to the marketing general manager and chief executive officer for branding consultation on the corporate look and brand management.

Create and implement rough ideas and general concepts into actions and projects.

Career Highlights

Successfully launched and provided creative direction to the company’s SuperMinute Product Video Series by supervise script writers, story boarders, camera men, on-screen talent, motion graphics artist, and 3D Animators to produce and distribute as many as one video in every 10 days.

Produced more videos than any other project leadership in the company along with more achieving the highest amount of organic views; and second Channel 4 KRON TV Best of the Bay Segment.

Directed the messaging and imaging for Supermicro 3.0 ReBranding from product focused channel marketing to solution focused Enterprise marketing.

Senior Graphic Designer 2011–2014

Supervised other designers to Produce Tradeshow signage and advertising

Managed photography to provide consistency in position and angle across all print collateral, website display and multi-media placement

Administered and completed building signage project with new corporate identity.

Career Highlights

Created company’s first complete and consistent print advertisement campaign, titled Evolving.

Won Association of Marketing Communications Professionals Gold Award for "Evolving" print advertising campaign.

Graphic Designer 2006–2011

Contributed to the brochures, advertisements, and flyers completion; and created multimedia, illustrations and corporate and product brand identity.

Career Highlights

Improved advertisements by applying more comprehensive layouts and hierarchy methods of presenting page content; and photography by introducing "glamour shots" of products using focused highlights and dramatic photo angles.

Introduced multi-media animation that included animating products and motion graphics in a more visually impactful manner’ and ad audits to measure performance of ads. Improved ad performance in recall performance 20%.

Created and introduced Supermicro's Cloud Computing Brand Identity "We Power the Cloud".

Belm Designs – San Jose, CA

Director of Sales and Marketing Consultant 2007–2012

Closely coordinated with the principal in recruiting junior designers.

Designed and implemented a new website while using social media in marketing the company.

Facilitated overload graphic design projects and sales presentations.

Developed and implemented short- and long-term creative goals.

Fulfilled human resource functions, including staff recruitment, training, and performance evaluation.

Expertly managed the creation of marketing collateral, such as website, company brochure, and video demonstration reel.

Directed junior sales in initiating lead generation activities, including trade shows, networking mixers, cold calling, and door-to-door sales.

Arranged and submitted business and art department management guidance to the principal.

Led and encouraged creativity of the principal and team.

Drafted sales proposals, as well as sales phone scripts for junior sales.

Trained staff to participate in brainstorming, mock-up and production of multi-media projects.

Directed junior account managers to keep projects on schedule as well as client response and payments.

Career Highlight

Drove organizational growth in acquiring seven new repeat customers and increasing staff by 150%.

Successfully direction and initiative to complete new website incorporating social media marketing strategy.

Expanded client base with the addition of 7 new customers which lead to an increase in sales of 111.5% in 12 months.

The Flow Integrated Media – San Jose, CA

Web Producer 2006–2016

Accomplished the site look and feel for the four versions of the design marketing.

Conceptualized and implemented new modules complete of functionality user interface and flow.

Directed a nine-member Shore Development Team; and keenly assessed survey data in identifying determine new features and industry trends.

Held full accountability in determining best site navigation and graphical user interface design; as well as new functionality and site objectives.

Designed and administered BattleBoyz, an iTunes voter drive battle application, while achieving 120,000 users in five months

Conceptualized urban animation show, entitled MacN’ Shack

Career Highlight

Played an instrumental role in driving site growth from zero to 1.2 million hits in a year.

Created urban entertainment social media website and 3D Thumbnail Interface.

Achieved 120,000 opt-in users in 6-month period; and 1.2 million visits in just 12-month period.

EARLIER CAREER

Century Helicopter– San Jose, CA

Art Director

Latin Reach – Sunnyvale, CA

Co-founder Vice President of Marketing

U.S Records – San Jose, CA

Co-Founder Partner

Hooks Creativ – Fremont, CA

Principal Creative Director

Yamaguma & Associates – San Jose, CA

Graphic Designer

EDUCATION

Associate of Arts in Visual Communication

Phoenix Institute of Technology – Phoenix, AZ

AWARDS AND HONORS

Association of Marketing Communication Professionals

2011 Gold Award Advertising Campaign Category (Title: Evolving)

2011 Gold Award Copy Writing Category (Title: It’s Winter Time)

2007 Gold Award Special Event and Pro Bono Category (Title: 2007 NAMBA National Championship)

PROFESSIONAL AFFILIATIONS

Chairman of the Board and Board of Directors, Silicon Valley African-American Chamber of Commerce

ACTIVITIES

Youth Guidance Mentor, Santa Clara Juvenile Detention Center

Player and Coach Mentor, San Jose 49ers Semi-Pro Football Team

TECHNICAL ACUMEN

Adobe Creative Suite

(Photoshop, Illustrator, InDesign, Acrobat, Premier, Flash, Dreamweaver, After Effects, Final Cut Pro)

Sound Edit Apple Keynote Microsoft Office Suite (Word, Excel, and PowerPoint)



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