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Microsoft Office, Management, Business Strategy, Marketing, Leadership

Oakland, California, United States
January 31, 2018

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Kyiakhalid Ruiz, MBA

(510) ***-****

Strategic Marketing


…Brand Management

The solution your organization deserves!

“Communication fosters understanding, and then growth.”

• Collaborative Management Style

• Diverse Cultural-Sensitivity

• Innovative Problem-Solver


• Correctly interpreting, and then exceeding, client expectations

• Internal Communications & External Public Relations, Social Media, e-mail marketing campaigns

• Strategy: Decision-making via effective data analysis

• Collateral: Create, edit, proofread (print, digital, audio/video media, presentations)

• Creative: Great sense of design, a love for witty copy, inspiration-magnet


• Microsoft Office (Excel, Word, PowerPoint)

• Mac OS (Apple)

• Windows PC

• Audio/video editing software

• Image editing software (Photoshop,…)

• Tableau (data visualization software)

• WordPress website development

• Search Engine Optimization (Google Analytics, AdWords, AdSense, Webmaster Tools,…)

• MailChimp, Hootsuite, Sprinklr,…


• Animal welfare, education, underserved sociologically disadvantaged & minority communities, environmental sustainability

Hult International Business School San Francisco, CA

Concentration: Business Administration (Social Entrepreneurship)

• “Arara da Mâta: Reversing Deforestation in Brazil’s Mata Atlântica Biome”

• Recipient: Entrepreneurial Impact Award scholarship

Merritt College Oakland, CA

Concentration: Real Estate (Highest Honors)

• 4.0 GPA, recognized as the top-ranked student in a 25-person class

• Specialties: Residential/Commercial Property Management, Real Estate Brokerage

UC Santa Cruz Santa Cruz, CA

Concentration: American Studies

• Researched the creation of the United States via the contribution of many disparate cultural experiences (LGBT, Women, African-American, Asian-American, Mexican-American, European,…)

Marketing and Business Development Executive

Faragon Restoration

05/2016 - 06/2016

(Short-term assignment to help build Marketing and Business Development departments)

• Identified target Customer segments and developed innovative strategies to drive qualified traffic

• Deployed effective Marketing campaigns and managed implementation from ideation to execution

• Created engaging Marketing content to attract, educate and convert target Customer segments

• Experimented with a variety of best practices in Marketing: SEO/SEM/PPC, event management, publicity, Social Media, Direct Mail and lead generation campaigns

• Built strategic partnerships with key industry players, agencies and vendors

• Analyzed Marketing KPIs to gain insights and measured against stated objectives

• Strategic Brand Management: Developed and executed the company “voice” across multiple Marketing channels to increase Brand Equity

• Metrics/database analysis with spreadsheet modelling

Director of Media Communications

Pride Of Lions Nine Arts, LLC

09/1999 - 08/2014

• Produced and communicated clients visions to their internal/external audiences across multiple media channels (digital, print, social media, online content, documentaries, commercials, live events,…)

• Responsible for content production: writing, editing and proof-reading, keeping a consistent voice, tone and vision

• Required to meet and quickly establish long-lasting/trusting relationships with clients and other key stakeholders to fulfill the client’s objectives in a timely and budget-friendly manner

• Cross-departmental communication liaison between multiple key stakeholders within and across strategic business units

• Managed multiple projects with tight deadlines and budgets

• Designed clear, concise presentations by simplifying complex ideas/language into lay-speak

• Presented strategic recommendations to key stakeholders from external client-side to internal senior management

• Clients include: Google, Apple, Bank of America, Kaiser, SAP, BlackRock, Federal Reserve of San Francisco, State of California, Gap, Wells Fargo,…

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