Kyiakhalid Ruiz, MBA
ac39ua@r.postjobfree.com
www.kyiakhalid.com
linkedin.com/in/kyiakhalid
Strategic Marketing
…Communications
…Brand Management
The solution your organization deserves!
“Communication fosters understanding, and then growth.”
• Collaborative Management Style
• Diverse Cultural-Sensitivity
• Innovative Problem-Solver
Skills
• Correctly interpreting, and then exceeding, client expectations
• Internal Communications & External Public Relations, Social Media, e-mail marketing campaigns
• Strategy: Decision-making via effective data analysis
• Collateral: Create, edit, proofread (print, digital, audio/video media, presentations)
• Creative: Great sense of design, a love for witty copy, inspiration-magnet
Software
• Microsoft Office (Excel, Word, PowerPoint)
• Mac OS (Apple)
• Windows PC
• Audio/video editing software
• Image editing software (Photoshop,…)
• Tableau (data visualization software)
• WordPress website development
• Search Engine Optimization (Google Analytics, AdWords, AdSense, Webmaster Tools,…)
• MailChimp, Hootsuite, Sprinklr,…
Causes
• Animal welfare, education, underserved sociologically disadvantaged & minority communities, environmental sustainability
Hult International Business School San Francisco, CA
Concentration: Business Administration (Social Entrepreneurship)
• “Arara da Mâta: Reversing Deforestation in Brazil’s Mata Atlântica Biome”
• Recipient: Entrepreneurial Impact Award scholarship
Merritt College Oakland, CA
Concentration: Real Estate (Highest Honors)
• 4.0 GPA, recognized as the top-ranked student in a 25-person class
• Specialties: Residential/Commercial Property Management, Real Estate Brokerage
UC Santa Cruz Santa Cruz, CA
Concentration: American Studies
• Researched the creation of the United States via the contribution of many disparate cultural experiences (LGBT, Women, African-American, Asian-American, Mexican-American, European,…)
Marketing and Business Development Executive
Faragon Restoration
05/2016 - 06/2016
(Short-term assignment to help build Marketing and Business Development departments)
• Identified target Customer segments and developed innovative strategies to drive qualified traffic
• Deployed effective Marketing campaigns and managed implementation from ideation to execution
• Created engaging Marketing content to attract, educate and convert target Customer segments
• Experimented with a variety of best practices in Marketing: SEO/SEM/PPC, event management, publicity, Social Media, Direct Mail and lead generation campaigns
• Built strategic partnerships with key industry players, agencies and vendors
• Analyzed Marketing KPIs to gain insights and measured against stated objectives
• Strategic Brand Management: Developed and executed the company “voice” across multiple Marketing channels to increase Brand Equity
• Metrics/database analysis with spreadsheet modelling
Director of Media Communications
Pride Of Lions Nine Arts, LLC
09/1999 - 08/2014
• Produced and communicated clients visions to their internal/external audiences across multiple media channels (digital, print, social media, online content, documentaries, commercials, live events,…)
• Responsible for content production: writing, editing and proof-reading, keeping a consistent voice, tone and vision
• Required to meet and quickly establish long-lasting/trusting relationships with clients and other key stakeholders to fulfill the client’s objectives in a timely and budget-friendly manner
• Cross-departmental communication liaison between multiple key stakeholders within and across strategic business units
• Managed multiple projects with tight deadlines and budgets
• Designed clear, concise presentations by simplifying complex ideas/language into lay-speak
• Presented strategic recommendations to key stakeholders from external client-side to internal senior management
• Clients include: Google, Apple, Bank of America, Kaiser, SAP, BlackRock, Federal Reserve of San Francisco, State of California, Gap, Wells Fargo,…