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Graphic Designer Design

San Jose, California, United States
January 29, 2018

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Zhong Ying Chen

San Jose, CA ********.***. ***0 •

Graphic Designer

User Interface Brand Design Graphics

Highly creative and multitalented Graphic Designer with extensive experience in multimedia, marketing, and print design with further expertise in color theory, layout, space, and typography. Skilled in translating subject matter into concrete visual frameworks for a wide range of marketing, promotional, and informational materials. Exceptional collaborative, communication, and interpersonal skills; able to build exceptional rapport with clients, driving successful product life cycles and coordinating graphical and design changes. Excel within deadline-driven environments, operating with strict budget requirements and critical thinking skills, and with precise details to projects and client’s needs. Understanding of responsive/ adaptive design, HTML5/CSS3. Experience in managing interactive projects in an online creative.


Windows 7/10, Macintosh OS X / 9


Adobe Creative Suite (Photoshop, InDesign, Illustrator Premiere, After Affect), Adobe Acrobat, Keynote, Sketch, Invision, Prototyping, HTML, CSS, Microsoft Office Suite (Word, Excel, PowerPoint)


Trade Shows & Event Materials, Web Banners, Ads, Web Site Design; Cover Design: Brochures & Newsletters; Logos & Business Cards; Posters & Post Cards

Professional Experience

Big Design – Fremont, CA

Senior Graphic Designer, Mar. 2012 to Oct. 2017

Created and executed concept-oriented design solutions for diverse clients to meet business objectives. Designed e-commerce web UI, brand identity, gift cards, marketing collateral, infographics, illustrations, packaging, displays, event and tradeshow materials, presentations, web banners, ads, email blast, and landing pages for multiple projects ranging from small startups to industry-leading corporations. Initiated from prototyping for packaging and displays, to photographed products, rendered for final designs, and delivered print ready files.

●Spearheaded the Symantec and Western Digital accounts, creating multi-touch points materials including marketing collateral, infographics, point of sale displays, trade show, online advertisement, and promotional product pages in ecommerce sites such as Amazon and Office Depot. Manage initiatives of web landing pages, graphic marketing contents, and communication tools regularly maintaining consistent 30 million daily unique visitors’ click rate.

●Designed a new brand packaging identity and contributed in the development process of its product packaging and line extensions. Achieved in generating attention to the brand nationally for Eagle by Doc Robb, a medical cannabis brand.

●Revitalized the brand identity for display shipper for Hughson Nut Almond Flour and triumphantly launched the product in Costco retailer.

●Enhanced attracting buyers from high-end salons and spas in the large cosmetic convention show by designing and developing the brand identity, packaging, and websites for Creative Silk, an anti-aging cosmetic company. Focused on highlighting patented nanotechnology, which effectively communicated key features of products.

Silverlign – San Jose, CA

Graphic Designer (Contract), Aug. 2011- Sep. 2011

Produced and coordinated graphic design projects from end to end design strategy through completion. Collaborated with clients, designers, and consultants to create vision, conceive designs, and meet all deadlines and requirements. Built, motivated, and oversaw various projects including print design, web landing pages, marketing collateral, and email blasts. Worked with creative director and project manager to prepare concept presentations in a fast pace environment.

●Improved projects by providing valuable reviews during meetings to other team members.

●Exceeded in working clients to include Levis, Dockers, Mattel, and eBay.

Randle Design – San Jose, CA

Graphic Designer, Aug. 2007 to Aug. 2011

Conceptualized and developed innovative branding solutions for an assortment of companies to include entrepreneurs, technology companies, and educational institutes. Contributed brilliant ideas to the design team during brainstorming sessions, as well as, recommended techniques, methods, and media best suited to articulate and produced desired visual effects. Designed branding, packaging, print collateral, environmental graphics, websites, mobile app UI, and online advertising projects. Prepared final print production files for printers and engaged in press checks to guarantee quality print.

●Executed in all phases of concept development and developed design assets for PayPal corporate headquarters environmental graphics.

●Participated in the design development of brand identity, web UI, and mobile app design for Paga helping gain brand recognition throughout Nigeria and established it as Nigeria's easiest and secure consumer mobile payment service.

●Promoted a radical traveling visionary tour, unique bus wrap visuals for Going Further.

●Designed the brand identity and participated in web UI development for California ephemera Project, a collection of California historical ephemera.

●Assisted and contributed to the re-branding of company.

Education & Credentials

Bachelor of Fine Arts in Graphic Design

San Jose State University, San Jose, CA

Certificate in Package Design

Art and Craft Vocational High School, China

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