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Marketing Manager

San Jose, California, United States
January 26, 2018

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**** ****** *** *** ****, California 95121


Brand Strategy and New Product Introduction Product Messaging Product Marketing Investor Relations Analyst Relations Public Relations Events Digital Marketing

A dynamic storyteller and strategic planner with experience enhancing the corporate brand, product visibility, profitability, and awareness through coordination of content development.

Produce all campaign/program/launch assets (ads, banners, digital marketing files, emails, templates, flyers, brochures, FAQs, datasheets, whitepapers, reports, solution briefs, etc.)

Experience in executing global marketing programs and managing international teams in English (including production coordination, project management, collateral, web and demand generation)

Record of developing highly effective international product marketing and branding strategies.

Technical and engineering expertise, with experience publishing web content within, servers semiconductors, wireless sensors/systems, industrial safety and instrumentation markets.

Global marketing team sourcing, vendor management, RFPs, and development

Digital Marketing Global Marketing & Brand Strategy Content Development Online Communications Strategy SEO Media Planning & Relations Agency Management Internal Communications Crisis Communication High-Impact Presentations Vendor Management Creative Investor Relations Corporate Spokesman Lead Management Budget Management & Cost Control MS Word

MS Excel MS PowerPoint Marketo


Sr. Marketing Partner Programs and Communications Manager

Supermicro Computing, San Jose, California 2016 to 2017

Managed partner marketing programs. Created and wrote press releases, articles and metrics driven email and communications content for social media and marketing automation. Managed PR and creative agency. Built relationships with stakeholders. Managed analyst relations, editor interviews and scheduling.

Sr. Public Relations Manager

Maxim Integrated Products, San Jose, California 2015 to 2016 (5-month contract)

Semiconductor Manufacturer

Developed marketing content and press releases, edited articles, supported product launches (healthcare, IoT, power management) placed articles, created metrics tracking reports, worked with Meltwater Analytics, managed creation of graphics and web content. Coordinated meetings and built relationships with stakeholders.

Sr. Analyst Relations Manager

Plantronics, Santa Cruz, California 2015 (4 month contract)

Unified communication and headset manufacturer

Created Analyst Relations function and related communications content. Negotiated renewal contract with Gartner, established AR CRM tool, assisted with the launch of two new products, coordinated meetings with analysts and key stakeholders. Worked with the Office of the CTO.

Sr. Marketing & Sales Engineer

LC Networks, San Jose, California 2013 to 2015

Network, Communications, Video and IP phone system reseller and installer

Created customer Statements of Work. Managed inbound and outbound requests for proposal (RFP). Designed and implemented wired and wireless Layer 1 and 2, LAN, WAN, Network Infrastructure and IoT Solutions. Sold structured copper and fiber data networks, cabling, video and Ethernet infrastructure as well as IP phone and Unified Communications Systems

Marketing Director

SolarTech, San Jose, California 2013 (6-month contract)

Solar, membership, non-profit, industry association working under a grant from the U.S. Dept.of Energy. Managed brand, created content and websites (SEO), partner programs, trade shows, email campaigns, newsletters, events, webinars, advertising, CRM, public relations, email marketing, vendor. Budget management, analyst relations. Media relations and RFPs/creative briefs for marketing services agencies.

Global Marketing and Communications Director

GLOBALFOUNDRIES, Milpitas, California 2010-2012

Semiconductor foundry with $5 billion in annual revenue and 13,000 employees worldwide.

Served as leadership force for the GLOBALFOUNDRIES global brands. Led an international marketing team. Managed global websites, email campaigns, lead generation activities, and development of marketing collateral. Oversaw advertising and marketing services agencies operating in local languages. Served as the key customer-facing liaison for the sales and engineering teams. Led monthly product training sessions for global sales teams. Executed partner co-marketing programs; coordinated keynote speakers and booth content for global conferences. Orchestrated promotional events, Managed $4 million marketing budget.

Fueled expansion of market share and brand recognition by 50% within approximately 24 months; through traditional, big data and social media channels, verified results with regular brand preference surveys.

Built global opt-in contact list of over 10,000 recipients with email open rate of 34%, overseeing development of e-newsletter, email content and relevant landing pages.

Directed customer-facing crisis communications in response to Japan earthquake and tsunami.

Introduced and orchestrated annual Global Technology Conferences in US and Asia, attracting over 3,000 attendees worldwide and considerable press attention.

Senior Director, Product Marketing, Corporate Communications & Investor Relations

RAE SYSTEMS/Honeywell, San Jose, California 2002-2010

Manufacturer of wireless and handheld sensors, revenue of $150 million and 1,200 employees

Spearheaded strategic development, launch, and performance monitoring of complex multi-platform marketing programs, for IoT, wireless systems and sensors, spanning social media, newsletters, email marketing, technical articles, 17 global websites in multiple languages, and promotional events. Developed high-impact executive presentations and analyst model updates. Assured SEC Regulation FD compliance. Delivered public, investor and analyst relations programs. Managed quarterly call scripting and SEC filings and executive speeches.

Drove revenue growth from $19 million to more than $130 million and fueled expansion into 13 new countries through coordination of multi-platform marketing initiatives and product launches.

Played a key role in negotiating post-IPO strategy, delivering key executive-level guidance in assuring Sarbanes-Oxley compliance.

Senior Account Manager


Global public relations firm with 22 employees in Silicon Valley.

Led media relations, brand development, crisis communications, and global PR strategy. Nurtured investor relations; directed analyst relations and mergers/acquisitions. Oversaw project budgets of more than $1 million. Managed intellectual property issues, cultivated partnerships, developed technical articles, coordinated events, and oversaw promotional activities in support of client product launches.

Outbound Product Marketing and PR Manager

HEWLETT-PACKARD / AGILENT TECHNOLOGIES, Santa Clara, California 1991-2000

Electronic and bio-analytical instrument manufacturer with over 47,000 employees.

Coordinated Product Launches, PR and Analsyt/Investor Relations strategies in support of key business unit worth over $2 billion in annual revenue as leader of the 4-person permanent team and up to 6 contract employees. Created sales collateral in support of 5 key product lines in US, Germany, and Japan. Published and edited quarterly customer magazine. Served as a key representative of SEMI trade association. Orchestrated highly successful new hardware and software product launches.


Post Graduate Certificate in Market Leadership

Harvard Business School, Cambridge, Massachusetts

Master of Science in International Marketing & Engineering Management

Santa Clara University School of Engineering, Santa Clara, California

Bachelor of Science in Electrical Engineering / Bachelor of Science in Biology

UCLA School of Engineering & Applied Sciences, Los Angeles, California

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