Social Media Marketing

Mark T. McGaw

404-***-**** *****.****@*****.*** Atlanta, Georgia 30324 https://mcgawmark.wixsite.com/prioriti

Content Specialist

Brand Strategist Client Engagement Content Marketer

A versatile professional qualified with combining sales, marketing, and business development expertise to deliver substantial revenue growth in highly competitive markets for small- to medium-sized businesses. Create and deliver effective B2B and B2C marketing material for dealerships, contractors and authorized dealers, including Maserati, Mercedes-Benz, Cricket Wireless, Which Wich, Verizon, and Mr. Electric.

Strong expertise in producing high-quality, polished material, discovering suitable markets, and attracting targeted audiences. Highly accomplished in online marketing techniques and print publication. Versed in Websplanet Customer Management System (CMS), Echotool, Salesforce, Adobe Photoshop, Oracle Bronto, Email on Acid, and YP Direct Email platform.

Areas of Expertise

Client Relations

Creative Writing

Web/Print Publication

Content Management

Project Management

Brand Architecture

Copy/Proofreading

Search Engine Optimization (SEO)

Marketing Analytics

Campaign Management

WordPress Blog/HTML

AP & MLA Formatting

Professional Experience

Prioriti, Atlanta, GA Jul. 2014 – Present

Freelance Copywriter

Conceptualize and write email messaging campaigns for several colleges and universities using their branding guidelines and marketing collateral to encourage campus visits and, ultimately, admission enrollment.

Build email messages using the YP Direct and the Oracle Bronto platforms. Write and design the necessary components of an effective email, including headers, footers, subject and preview lines, body content, calendar invites, buttons and more.

Develop a good understanding of email functionality (drip, A/B testing), sales funnels and branding.

Create social media editorial calendar with a considerate combination of relevant posts, informative content, event details, product highlights and services targeted to specific audiences to increase awareness and clicks to website.

Research and develop technical, business and educational articles and documents to online writing services and websites.

Complete keyword research to implement on websites' body copy, H1 tags, meta description and alt tags, to increase the business' ranking and visibility over the web.

YP, Tucker, GA Mar. 2015 – Sep. 2017

Lead Copywriter/Proofreader - Ad Operations & Publishing

Create captivating, original and concise copy for direct mail, email, social media, blog and website marketing using up-to-date research and client-provided material, collateral and branding objectives.

Research and develop content for standard direct mail templates, used company-wide, to help small business further reach their target audiences at an affordable rate.

Write headlines, link descriptions and call to actions for the ypSocialAds pilot, utilizing the Tiger Pistol platform and posting to Facebook and other social media accounts for SMB resellers.

Monitor and assign escalated fulfillment items such as White Glove and pilot Clearslide, Relaunch, Pro accounts within the Salesforce customer relationship management software (CRM) to handle urgent copy changes and coordinate change turnaround times with graphic designers and consultants.

Direct copy and art instructions between graphic designers and consultants using SalesForce to guarantee errors are corrected, YP’s specifications and standards, and departmental style guides are adhered to, and ensure customer’s expectations and advertising campaigns are successfully fulfilled.

Format, edit and update the ypDirect Style Guide, newsletters and supplemental material to incorporate updated editorial best practices, techniques and workflow processes.

Professional Experience Continues…

TALENT INC, Atlanta, GA Jul. 2014 – Aug. 2015

Resume Communication Specialist (Contract)

Format, edit, rewrite and complete essential adjustments to over 100+ existing resumes; offer critiques on resumes utilizing current methods; knowledge of different formats and choosing the ideal format for each client.

Possess an understanding of information, culture and facts regarding various industries including job positions, outlook, specifications, responsibilities, hierarchies, and qualifications from entry level to executive roles.

Initiate direct contact with clients through email or phone to inquire about further key achievements, awards, distinctions and any other accolades that would help to create an exceptional resume.

NATIVE JUICEBAR, Atlanta, GA Sep. 2010 – Jul. 2014

Marketing Manager/Co-Founder

Identified, developed and executed marketing strategies through branding, social media, WordPress website, and marketing materials adhering to the vision and concept of Native Juicebar, market characteristics, and consumer needs.

Developed products and price points leveraging sale objectives with customer satisfaction. Evaluated financial facets of product development including assessing margins, research, and development.

Hired and trained staff personnel and oversaw their daily activities. Directed marketing campaigns and policies to promote products and services at festivals, farmer’s markets, fitness centers and other social events.

Other Relevant Experience

WARRICK DUNN CHARITIES, Atlanta, GA Jun. 2013 – Oct. 2013

Proposal Writer (Intern)

Prospected and applied for 4 grants coinciding with the mission of WDC through several foundation search engines

Collaborated with Director of Communications to build narratives for WDC blogs, storyboards, brochures, and social media, effectively marketing the charity’s brand, using software such as Adobe Premiere, Photoshop, Illustrator, and InDesign

Researched to uncover statistics and data to further enhance donors’ awareness of poverty and homelessness

Planned, shot and edited promotional videos for Home for a Hero crowd-fundraiser, which helped to raise over $5k online.

THE CELEBRITY CAFE, Atlanta, GA Sep. 2014 – Dec. 2014

Contributing Writer (Intern)

Composed, edited and revised weekly reviews and recap articles concerning celebrities, film industry, television programs, and literature

Collaborate closely with editor to create ideas, discover stories, research facts, and respectfully exchange criticism

Education & Training

Bachelor of Arts, English: Creative Writing, Georgia State University, Atlanta, GA - 2013

University of Georgia at Oxford, Study Abroad, English Literature, England - 2012

Associates of Business Administration, Georgia Perimeter College, Dunwoody, GA - 2009

Awards & Distinctions

Mentorship Program – Tutor at the Sandy Springs Adult International Center Ty Cobb Educational Foundation Scholarship 2011-2012, Hope Scholarship 2008-2012 and Dean’s List 2008, 2011 Georgia Perimeter College Member of Jaguars, Nationally Ranked NCJAA Soccer Team, Runner-up 2008 Norcross Soccer Association, R8 Referee, and Coach

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