Marketing

Rosu Jacob

LITTLE ELM, TX *****

*********@*****.***

Phone: 214-***-****

Post graduate graduate with MBA in Marketing and six months of internship experience. Created marketing plans and campaigns for company products. Gained extensive experience communicating with vendors and earned good reputation for being enthusiastic, efficient, and hands-on.

Willing to take up new projects, learn and undertake challenges. An enthusiastic learner with deep interest in following fields:

Strategic Marketing

Corporate Brand Development

Consumer insights, Behavior

Customer Relationship Management

Professional Experience:

Tinton River Palms Resorts

Marketing Intern

November 2014 -January 2015

Digital marketing strategy to improve reach and engagement of potential customers. Focus Group Discussions, surveys, Competitor Analysis, Need gap analysis were conducted to devise the final strategy.

Implemented new website design

Developed and executed major social media and web campaigns within budget and scope of online objectives.

Titan

Marketing Intern

August 2014 - November 2014

Piloted market research to determine the consumer perception of the popular retail wrist watch brand ‘Titan’ in Mangalore city.

Analysed brand perception and brand recall of Titan and its sub brands

Factor analysis,discriminant analysis,perception mapping were conducted to establish recommendations

Studies revealed that Titan should market itself towards younger adults

Based on study, concluded that Titan should position its high end watches as independent brands to successfully compete in the premium segment

Reitzel Food Condiments

Marketing Intern

June 2014 – July 2014

Conducted market analysis and made recommendations to help this Swiss condiments brand launch itself into Tier 3 cities in India

Target segment was identified and in depth research was done amongst all purchase decision makers for condiments (Retail outlets, hotels, restaurants)

Analyzed factors influencing purchase decisions of condiments

Need gap analysis in terms of product price and place against competing brands were conducted

Devised launch strategy for Reitzel products into Tier 3 cities

EDUCATION:

T. A. PAI MANAGEMENT INSTITUTE, Manipal, India

Master’s in Business Administration (Marketing), June 2013-15

Represented the batch for Placement and Corporate Engagement activities

MAHATMA GANDHI UNIVERSITY, INDIA

Bachelors in Electronics & Communications Engineering, June 2008-12

Secured Prizes for Best Manager, RJ Hunt, Fashion Show and Talent Show competitions at National Level Inter-Collegiate Fests

Event coordinator- Azure `12, a National Level Inter-College Techno Cultural Fest

Editor of college magazine Page`33

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