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Marketing Customer Service

Location:
Manassas, Virginia, United States
Posted:
January 15, 2018

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• HEATHER L. KAISER •

(202) ***-****

ac31s4@r.postjobfree.com

***** ***** ****** **.

Manassas, VA 20112

EDUCATION

Bachelor of Arts in French, Longwood College, Farmville, Virginia May 1996

Bachelor of Arts in English, Longwood College, Farmville, Virginia May 1996

COMPUTER KNOWLEDGE

Microsoft Excel, Word, PowerPoint, Outlook and Access, ACT 4.0, QuickBooks, Microsoft Money, Microsoft Publisher, WordPress, Adobe Professional, Indesign, Survey Monkey, MailChimp, Google Analytics, Inkscape, GIMP, VOCUS, DDC and Aristotle software, Twitter, Facebook, Instagram, LinkedIn, Google +, Sitecore CMS, LaunchPad (Sharepoint)

OTHER TRAINING/EXPERIENCE

Speaker at APA Annual Political Plenary and workshops, ACR Annual Meetings, VOCUS Users and Public Affairs Council PAC Conferences, Sitecore Training, LaunchPad Training

SPECIFIC WORK/TASK EXPERIENCE

Nolij Consulting – Vienna, VA Oct 2016 – Present

Assignment: Deloitte Consulting / Defense Health Agency (DHA) Privacy and Civil Liberties Office Communications Lead Current Security Clearance Level: Public Trust

Responsible for creating, providing, and instituting the communications plan to DHA contractors and government personnel :

Develop the DHA Privacy Office Communications Plan.

Develop communication materials, both in print and digital, from newsletters, to pamphlets and posters, screen savers, and ads

Develop and maintain communication tools, standard operating procedures, and public outreach materials such as product brochures, exhibit graphics, posters, story boards, press kits, executive summaries, and briefings.

Manage the content on the web site and the intranet from the Privacy Office.

Research topics to write articles for publications.

Assist with coordinating and managing the requests and orders for printing and delivery of Privacy Office materials as needed .

Provide monthly and weekly updates on Communications deliverables and metrics

Create metrics tracking system and maintain for historical and analysis purposes

Organize and coordinate Privacy Office activities at Expos and large meetings with a booth and informational materials

Organize trainings and educational sessions

Auto Care Association January 2015 – December 2015

Political Director of Marketing and Communications

Write and manage marketing campaigns to retain and attain member contributors

Create various marketing campaigns based on varying member types

Manage the content and branding of the ACPAC website

Write and coordinate newsletters, white papers, annual reports and marketing materials

Organize ACPAC activities at 2-4 trade shows per year

Communicate and lead first ever Advisory Committee

Communicate to both executive level teams and large member groups about upcoming trends and analysis and to provide marketing updates

Track congressional candidate contributions and Auto Care member contributions annually

Coordinate annual budget and solicitation strategy

American Psychological Association, September 2013 – December 2014

Political Director of Marketing and Communications

Write and manage marketing campaigns to retain and attain member contributors

Create and interact on various marketing campaigns based on varying member types

Create and deliver an annual marketing strategy

Track the ROI for each campaign and report results

Content manager of the APAPO-PAC website

Write and coordinate newsletters, white papers, annual reports, blog posts and marketing materials

Communicate to both executive level teams and large member groups about upcoming trends and analysis and to provide marketing updates

Manage contract work for all outside vendors

Design and operate the activities during two trade show meetings annually including organizing speakers, panning events and meetings, providing printed materials, booth design and logistics

Coordinate, design and manage 4-5 smaller trade industry meetings

Plan and organize fundraisers for Members of Congress

Research candidates, legislative issues, speakers, vendors and any other requested political issue

Track congressional candidate contributions and APA member contributions annually

Serve as the APAPO-PAC liaison and design and present PAC reports at leadership meetings

Coordinate annual budget and manage solicitation strategies

American College of Radiology, January 2001 – September 2013

Marketing, Communications and Strategy Administrator II .

Process and manage marketing campaigns for contributors including direct mail and electronic messaging and track the ROI of each campaign

Create various marketing messaging based on varying membership types

File compliance reports on strict deadlines each month

Process and track congressional candidate contributions for over 500 fundraisers per year

Process and track ACR member contributions totaling over $1.25 million each year

Manage, design and write all website, newsletters, blogs, annual reports, voter guides and white papers

Coordinate, write and disseminate white papers, updates, press releases, newsletters, blog posts and solicitations

Coordinate all political activities at multiple trade shows each year including booth design and logistics, planning and coordinating committee meetings and events and printing and use of all marketing materials

Communicate to both executive level teams and large member groups about upcoming trends and analysis and to provide marketing updates

Serve as liaison for the Advisory Council and manage communications, including updates on budget, annual goals, upcoming legislation and impacts and trends.

Manage contract work for all outside vendors

Manage social media messaging and campaigns

Richardson, Bellows, Henry & Co., August 1997 – October 2000

Marketing and Office Manager

Manage all brand marketing of any user guides on testing products

Input and process purchase orders and invoices and end of month billing

Create and disburse marketing materials for potential clients

Score Supervisor and Manager tests and then informed companies of the results

Create website content and input all offered tests



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