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Customer Service Marketing

Ridgefield, New Jersey, United States
January 12, 2018

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Ceri Eu


Accounting & Marketing Management Professional

Accomplished top-performing business and accounting professional, credited with diverse global business to include hands-on experience in all aspects of accounting encompassing P&L projection reporting, financial statements along with managing accounts payable and receivables. Further values reflect brand marketing, consumer products, audits and customer service. Provides a history of remarkable business process improvements through strategic planning and analytical thinking. Brings to the table vast marketing experience through media management along with skills to include: Google AdWords, Google Implementation and Google Analytics. Highly adaptable team player known for identifying and leveraging individual strengths with flexibility and leading by example.

Areas of expertise includes:

General Ledger Accounting

Retail Management & Leadership

Process Improvements

Financial Audits

Business Administration




A/P & A/R Accounts

Digital Marketing

E-Mail marketing (MailChimp)

Media Marketing & Management

Professional Experience

OWNER, Bad Habit LLC, Fort Lee, NJ 2017-Present

Leading as a highly knowledgeable and successful business owner, offering a wide range of women’s fashion styles along with trendy beauty products. Utilize digital marketing through CRM software systems, diverse daily operational decision making, SEO and logistical work.

Facilitate critical marketing decisions through strong technical analysis using Kit/Vantage/Neat A/B Testing on Facebook and Instagram.

Efficiently process orders and ship merchandise out through Shopify Plus.

Offer a comprehensive understanding regarding Google Ad Words, Google Implementation, and Google Analytics to operate, fix, and connect back link issues.

Strong delivery times are based on USPS Business Account and UPS AccessPoint to ensure delivery excellence.

Sourcing new beauty categories for own beauty brand.

ACCOUNTING INTERN, Marchesa, New York, NY 2014 – 2015

Provided with opportunities to intern gaining valuable hands on experience working within a high volume, fast paced accounting department for a respected high-end womenswear brand merchant.

Assisted in the preparation and analysis of financial statements and reporting requirements.

Completed invoice review, budget modification, and accounts payable financial processing/reporting.

Significant exposure to P & L review, variance analysis and journal entries.

Compiled scheduled financial statements and reports for external parties and facilitated end of year closings.

Slashed old file storage time by 40% by creating bulk labeling system.

EXECUTIVE ASSISTANT AND BOOKKEEPER, Litvin Centers for Diabetes, FORT LEE, NJ 2009 – 2013

Multi-functional accounting and general administrative duties including accounts payable, inter-company transfers, office supervision, inventory management and front desk operations.

Tested and implemented QuickBooks accounting system into clinics; created lean office work protocols; produced financial reports and income summary statements.

Prepared financial statement audits and comparisons between forecasting and actual cash flow

Reduced claims receiving time by 35% by automating bulk claim submissions using MS Access.

Translated and published Dr. Litvin’s monthly newsletter to Korean for distribution to patients.

Liaised to both doctors and medical teams, ensuring delivery of communications and providing research assistance.

Ceri Eu, Page 2


MATH TEACHER, Huntington Learning Center, ENGLEWOOD, NJ 2006 – 2007

Created innovative learning experiences and progress plans according to individual skills development programs utilizing Huntington and personal library resources.

Tutor Math SAT I, ACT, Catholic high school entrance exams (i.e. COOP/HSPT).

Partnered with the Englewood Board of Education for its pilot after-school curriculum. Refined effective curriculum design that matched student’s ability/knowledge/enthusiasm level. Student’s progress was monitored and evaluated by the Board of Ed and by Huntington.

Taught middle school (6-8th) and high school (9th and 11th) for highly ranked public schools and private academy. Subject Areas: Pre-Algebra, Algebra II, Geometry, Calculus I, and Statistics.

STORE MANAGER AND ACCOUNTANT, All Star Spirits Limited, New York, NY 2003 – 2006

Designed reliable internal controls; created structured accounting database system and automated financial information, cash flow projections and process analysis. Managed store employees, schedules, weekly payroll; and sales floor.

Analyzed and prepared general ledger journal entries; trial balances; reconciled accounting records and posted to statements to general ledger using income summary.

Designed Spreadsheets/Queries to track $700K annual revenue, prepared varied analytical reports.

Created reliable internal control system enabling on-hand reports to match financial statement data.


Data Manager and Systems Administrator, Wal-Mart Cross Functional Team, Market Development Group

Implemented customer marketing support and financial analysis systems that enabled smooth transition of market development organization. Created key work areas of customer business development systems and consulted marketing, logistics, and finance group.

Performed both financial statement and Walmart retail financial analysis in support of retail Field and Senior Management, providing executive level summaries of results; developed financial model to analyze and evaluate retail performance; developed customized reporting and analysis to support ad hoc requests, transforming financial data into actionable information.

Implemented sales group information systems and optimized customer marketing group marketing decisions by 50% through implementing conceptual selling and shopper’s research data management software.

Performed Business Analysis Reports for Sales, Logistics, and Finance and Accounting. (I.e. benchmarking, demand forecasting, inventory management reports).

Associate Marketing Manager, Food, Health Care and Paper, Market Development/Sales Operation Group

Successfully built and leveraged go to market capabilities and increased consumer experience and brand equity by driving design thinking, specification changes and package design improvement.

Developed sourcing procedures modeled within federal laws and enabled innovation advantages into the Asian market; developed localized new market research methods, tools and techniques for product line.

Translator (English/Korean) - Worked in functional and business group meetings as a facilitator for the mergers and acquisition process.

Ceri Eu – Page 3


Additional Work Experience:

KOS AMERICA, FORT LEE, NJ, Administrative Assistant, Sales Department



Bachelor of Arts in International Fashion Management, Style Design College (SDC), Expected Graduation 2019

Bachelor of Science in Accounting and Bachelor of Science in Finance Rutgers University, New Brunswick-Newark, NJ

BBA, EWHA Women’s University, Seoul, Korea

Technical Skills

Microsoft Office: Word, Excel, Access, and PowerPoint; SAP; QuickBooks; Peachtree; Adobe Photoshop and all Microsoft and Windows based platforms; UNIX; EDI

Activities & Community Involvement

•Volunteer, VITA (Volunteer for Income Tax Assistance), 2007 (Certified Income Tax Preparer)

•Member, National Association of Black Accountants, 2005 – Present

•Volunteer, ICU NYFW for charity, 2015

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