Marketing, project management, sales management, statistical analysis

JULIE SARGENT-HELM 602-***-**** *********@*****.***

**** **** ****** ***. *** Diego, CA 92107

SUMMARY

Areas of Expertise:

- Marketing Coordination

- Operations Oversight

- Profit Optimization

- Process Improvement

- Customer Relationship Management

- Project Planning and Coordination

- Key Performance Indicator (KPI) Analysis

Team leader with 15+ years of proven success managing people, programs, marketing projects and operations. Innovative problem solver whose focus on process improvement improves profit margins without sacrificing quality of customer service through expanded revenue opportunities and cost saving measures.

Analytical ability to identify positive and negative trends, determine capability and recognize opportunities for growth.

Relationship builder – able to create collaborative, productive teams and maintain lasting client and account relationships.

PROFESSIONAL EXPERIENCE

Advertising Manager and Marketing Coordinator – West Valley View 9/2012 to 6/2017

Oversee newspaper production operation with distribution of 77K+. Manage inter-department cooperation to direct overall operations including sales and profit optimization, human resources, project management and administrative programs. Direct sales and marketing including development of collateral and sales planning.

Project Management: Plan and manage the process of design, layout and production of newspaper that averages 28+ pages per issue; coordinate schedule that ensures 100% on-time completion rate.

Metrics Analysis: Evaluate print capacity, assess customer demand variations and forecast production standards in order to optimize distribution while mitigating print overage cost. Compile reports on KPIs such as profit and loss, revenue and production; identify trends and recommend opportunities for improvement.

Marketing Coordination: Research data and prepare marketing materials for the promotion of new products and the newspaper. Use data driven data and idea driven content to increase sales. Planned distribution methods and established pricing for new products. Streamlined scheduling process and consolidated efforts that cut costs, mitigated risks and saved production time.

Administrative Program and Contract Management: Collect and catalog newspaper archives. Proofread newspaper, contracts and legal documents. Optimize profit and maintain customer relationships by negotiating terms and pricing of contracts that varied in scope up to $125K.

Billing and Collections: Manage the billing and collections of 30-40 advertising contract sales per week. Partner with accounting team to reconcile billing and contracts.

Human Resources: Shape corporate culture by hiring, training and coaching team. Mediate any issues among employees, evaluate performance and provide counseling as needed.

Account Manager / Assistant Director of Sales and Marketing – West Valley View 12/1997 to 8/2012

Managed an average of 20-30 client accounts. Collaborated with accounts to negotiate and close advertising contracts. Assisted customers to assess their marketing needs and objectives with fresh ideas.

Customer Relationship Management: Maintained 100% account retention rate with effective communication.

Metrics Analysis: Conducted market research, analyzed metrics and identified industry trends in order to create innovative promotions and products that boosted revenue and enhanced account success.

Scheduling and Coordination: Directed the scheduling, payment, creation and production of advertisements.

EDUCATION

Bachelor of Business Administration, University of San Diego

Associate of Arts, Fergus Falls Community College

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