DARREN D’LIMA
Winter Garden, Fl 34787
*********@*****.***
SUMMARY
Marketing and Sales executive with six years experience in brand management, consumer loyalty, program development and development of associates. Maintains strength in working with diverse groups to achieve company objectives.
EDUCATION
Rutgers, The State University of New Jersey
Bachelors in Economics May of 2017
EXPERIENCE
General Manager, LA Fitness, Parsippany &Wayne, NJ May ’15 – May ‘16
-Effectively generated new individual and corporate accounts while exceeding monthly corporate goals and maintaining a 98% retention rate for current members.
-Recruited 30+ employees developed & promoted numerous associates within the organization.
-Took on full responsibility of representing the brand with great customer service feedback
-Closed corporate accounts with large organizations; including Novartis & MSU Racquetball.
Assistant Manager, LA Fitness, North Brunswick, NJ Jan ‘ 15 – Apr ‘15
-Trained and developed new associates into management roles.
-Exceeded weekend quota consistently by 20%; upholding the title of top weekend performing club.
-Established a strong external marketing presence through community onsite events.
-Successfully completed 100+ cold calls to potential prospects to create awareness of club benefits.
Sales Counselor, LA Fitness, South Plainfield & Clifton, NJ May ’14 – Dec ‘14
- Executed 60 daily calls yielding 8 appointments with a high percentage show and 50% close ratio
- Created strong relationships with members & local businesses producing large amounts of referrals
-Pursued prospects by handing out marketing material within a 2 mile radius from the club
- Exemplified leadership qualities along with desire to grow and learn more within the organization
Owner Operator, Book Keeper, Brandare Inc., Staten Island, NY May ’12 – Aug ‘13
-Maintained business books and effectively communicated our monthly revenue and expenses with our external CPA accountant.
-Tracked and reconciled daily revenues and expenses; Kept track of all employee hours and entered them accurately to our accountant’s payroll portal.
-Analyzed weekly inventory reports and ordered items accordingly to make sure our supply met product demand.
-Consistently demonstrated attention to detail, characteristics of a quick learner, excellent customer service, and the ability to work amicably in a fast paced environment.
SKILLS
Outstanding people skills Leadership – Result Oriented Efficient Under Pressure
Excellent communication skills Entrepreneurial Attitude Good at Presentations
Negotiation skills Enthusiasm Innovative, Insightful, Assertive
ADDITIONAL
Vice President, Delta Epsilon Psi, Service Fraternity
-Completing 25+ hours of community service per semester to fulfill organization requirements
-Lead at Meadowlands NPO events: recorded inventory, balanced registers, and completed cash drop
Real Estate Salesperson, Weichert Morris Plains – Real Estate License: State of New Jersey 2016