Professional Experience Management

MARTIN D. HIRSCH

** **** **** ******, **

New York, NY 10016

Business: 1-646-***-**** Residence 1-646-***-***** Cell: 1-917-***-****

OVERVIEW:

I am a well-rounded corporate communications professional with nearly 35 years’ experience at a leading international healthcare company underpinning my latest venture as head of my own communications consultancy. Having earned a bachelor’s degree in Communications and a master’s degree in Journalism, I honed my skills in business and general-assignment news reporting and financial publishing. I then took an entry-level position at Roche and worked my way through the ranks, serving first as an individual contributor and then in assignments where I managed professional and administrative staff ranging from small teams up to as many as 30 people. My career has spanned executive speechwriting and editorial management, crisis communications, corporate and product PR, organizational change programs aimed at achieving strategic alignment and employee engagement, as well as corporate branding programs that have enhanced my company’s reputation as an attractive investment, employer, supplier and strategic partner. I have served more than five U.S. and global CEO’s with disparate styles and personalities and have had excellent relationships every one. My strengths include excellent analytical skills, world-class written and verbal communications, and unparalleled capabilities of consensus-building across businesses, cultures and continents.

PROFESSIONAL EXPERIENCE:

2017 – Present MDH COMMUNICATIONS LLC, New York, NY

President

Upon retirement from Roche after a 35-year career with the company – the last 16 at its

global headquarters in Switzerland, I returned to New York to start my own consultancy.

My services include: Eexecutive Visibility and Personal Branding; Strategic Messaging;

Corporate Positioning; Brand Journalism; Change Communications; Issue- and Crisis-

Management; Communications Training; and Fast-Turnaround Content Review, Editing

and Quality Assurance.

2001 – 2017 F. HOFFMANN-LA ROCHE LTD, Basel, Switzerland

Vice President, Senior Adviser & Business Partner, Group Communications

After working at the company’s U.S. headquarters for 20 years, I was asked to take on an international assignment at global headquarters in Switzerland aimed at bridge-building across Roche American affiliates and the parent company, and strengthening the corporate brand and visibility in the world’s biggest healthcare market. This role required me to act as a liaison between global headquarters in Switzerland and North American business operations, among the U.S. affiliates, and between the Pharmaceuticals and Diagnostics Divisions and the Corporate Communications and Investor Relations functions. Results included significant increases in Roche Group media coverage in top-tier outlets such as CNN, CNBC, Fox News, Bloomberg, The New York Times, The Wall Street Journal, Business Week and Forbes. In addition, during the course of my assignment, Roche earned widespread recognition among media and investors for achieving a major turnaround and was cited by one American research organization as having the most improved reputation in the industry in 2003. Following this successful expat assignment I signed a local contract in Switzerland and worked in several global communications roles, including Head of Regional Communications aligning affiliates around the world, and Senior Adviser & Business Partner, ensuring high professional standards of for the communications function worldwide and helping to ensure consistent global messaging and best practices. My team founded the Roche Academy of Business Communications, providing company-specific training to leaders and staff, and established the foundation for a comprehensive approach to reputation management.

MARTIN D. HIRSCH

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1982 – 2001 HOFFMANN-LA ROCHE INC., Nutley, NJ

Director of Corporate and Organizational Communications

Provided strategic communications counsel to senior management of major research-based healthcare company. Directed a staff of professional and support personnel plus a wide range of contract employees that totaled about 30 people, in addition to managing communications consultancies and vendors. Responsible for directing internal and external corporate communications and managing the following areas and functions:

Audiovisual and Photographic Imaging Services

Broadcast TV Programming

Corporate Positioning/Branding

Corporate Public Relations and Issues Management

Corporate Publications

Crisis Management

Employee Communications

Executive Speechwriting

Institutional Advertising

Corporate Intranet & Internet

Investor Relations associated with the Roche American Depositary Receipt (ADR) Program

Media Relations

Organizational Change Programs, Staff Reductions and Reorganizations

R&D Communications

Technical Operations Communications

Strategic Alignment & Employee Engagement Measurement Initiatives

Also managed policy issues including Medicare reform and drug pricing, environmental affairs, pharmaceutical and vitamin safety, laboratory animal research, regulatory compliance and labor relations. Represented Roche policy interests in Pharmaceutical Research and Manufacturers of America (PhRMA) and the Healthcare Institute of New Jersey (HINJ).

Clients include:

Hoffmann-La Roche Inc./Roche Laboratories Inc. and Roche Global Affiliates

Liaison with Roche Holding Ltd., Basel, Switzerland

Roche International R&D

Roche Carolina Inc.

Roche Vitamins Inc.

Prior to promotion to Director (1991), rose through the department ranks as Associate (1982-83), Sr. Associate (1983-85), Manager (1985-87) and Assist. Director (1987-91).

MARTIN D. HIRSCH

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1979 - 1982 NOVICK REPORTS INC., New York, NY

Managing Editor

Responsible for establishing editorial direction, developing sources and acquiring information for national-circulation business periodicals, including newsletters, directories and special publications covering corporate and real estate finance.

Managed four-member editorial and production staff

Developed, wrote and designed special publications and direct mail marketing packages

Served as moderator and assisted in the development and administration of nationwide real estate seminars

Wrote speeches and presentations

1976 - 1979 CENTER CITY/SOUTH PHILADELPHIA REVIEW/CHRONICAL

Philadelphia, PA

Associate Editor

Wrote news and feature stories for weekly newspapers covering business, social trends, politics, entertainment and the arts in Philadelphia, and assisted in layout and production.

1973 - 1975 AMERICAN FUTURE SYSTEMS, INC., Bryn Mawr, PA

Sales Promotion Director

Responsible for house organ, direct mail advertising and other company publications; wrote script for and directed production of company training film; coordinated company recruiting program, and supervised in-house printing department.

EDUCATION: Master’s Degree in Journalism, 1982

Temple University, Philadelphia, PA

Graduate School of Communications

Additional coursework in Marketing Communications/Management in the Graduate School of Business

Bachelor’s Degree in English/Communications, 1973

Temple University, Philadelphia, PA

PUBLISHED IN: The New York Times

The Fort-Lauderdale Sun-Sentinel

The Bucks County Courier Times

The Times Herald-Record (Middletown, NY)

The Record (Bergen County, NJ)

The International Herald Tribune

Hello Switzerlnd

Work with Anyone Anywhere: A Guide to Global Business, by Michael B. Goodman,

Ph.D.,published January 2006 by Professional Publications, Inc. (contributed chapter titled “Intercultural Communications in a Multicultural World”)

MARTIN D. HIRSCH

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PROFESSIONAL

ORGANIZATIONS: IABC, Communications Leadership Exchange, Corporate Communications International Joint Advisers Committee

AWARDS: Spring 2004 World Wide Web Health Award for Roche U.S. Internet Portal (www.roche.us)

2003 E-Healthcare Leadership Award for newly launched Roche U.S. Internet Portal

1995 IABC/U.S. District 1 Silver Quill Award of Excellence

in the Special Purpose Publication Category for Images of Discovery: A Look Inside Research and Development at Hoffmann-La Roche

1989 IABC (NJ Chapter) IRIS Award of Excellence for Total Ongoing Communications Program on Laboratory Animal Research

1977 Association for Education in Journalism Award for original research on Esquire magazine entitled “Esquire: The Last of a Breed”

LEADERSHIP

DEVELOPMENT: MIT-Harvard Public Disputes Program, 1993

Center for Creative Leadership, Leadership Development Program, 1995

Columbia Business School International Management Development Program, 1999

Leadership New Jersey (Public Policy and Civic Involvement Program) Class of 2000

London Business School Insights Program, 2003

IMD International “Roche Engage” Leadership Development Program, 2006

Roche Catalyst Leadership Development Program, 2014

OTHER

ACHIEVEMENTS: Directed the writing, editing, publication and distribution of the book “Good Chemistry: The Life and Legacy of Valium Inventor Leo Sternbach,” published by McGraw-Hill in November 2003; book has sold more than 12,000 copies and was reviewed as “Highly Recommended” by Choice magazine, the highly respected journal of the Association of College and Research Librarians

Worked as singer-songwriter in Philadelphia from 1975-78 and co-wrote

“Break It Down,” recorded by Curtis Mayfield on the sound track of the motion picture “Short Eyes” (1977, Curtom Records, Inc.)

Received high audience-approval ratings for presentation at the Corporate Communications Institute 2004 Conference in Wroxton, U.K., for talk entitled “Credibility Conundrum: The Corporate Communicator’s Challenge in Preparing the Market for Paradigm Shifts in Biomedical Science”

References and writing samples will be furnished upon request.

Contact this candidate