Public Relations, Marketing and Communications Expert

Rick Rissetto

Floral Park, NY *****

*******.********@*****.***

Expatriate from sports industry looking for stable career in marketing and public relations to compliment desire for healthy work-life balance. Bringer of positive attributes and unbeatable work ethic who also will serve as the staunchest defender of company policy. Quarter-life liver who is ready for the next big challenge in the professional corporate world today.

Authorized to work in the US for any employer

WORK EXPERIENCE

Director of Public Relations and Marketing

New York Lizards Professional Lacrosse Team - Garden City, NY - May 2017 to Present Create and write press releases, game notes, yearbook, media alerts, and feature articles for distribution to media.

Developed working relationship with media members to point of increasing our media coverage by leaps and bounds in three months on job.

Schedule and coordinate marketing events and staffing Manage press box on game day

Work with Major League Lacrosse Brand Manager to carry out league-wide initiatives on the team level Coordinate Social Media schedule with outside marketing company Hired new interns to help ease workload and create streamlined processes in office. Handle all incoming donation requests.

Adjunct Professor

FARMINGDALE STATE COLLEGE - Farmingdale, NY - August 2016 to Present Serve as professor of sports broadcasting, an elective course in the Department of Sports Management at Farmingdale State College.

Created syllabus and outlined lesson plans for a class of 25 students, all sophomores through seniors. Demonstrated a knowledge and skill in broadcasting and also in discussing sports media to better serve the students and help them to understand the role of broadcasters in the workplace. Lectured on hot-button issues in the workplace of sports broadcasting such as race, women's issues, LGBT rights and the role of sports in the everyday culture and lexicon of the United States. Director of Web Store Division

Metro Team Outfitters - New Hyde Park, NY - January 2017 to May 2017 Overseeing the day-to-day operations of the web stores of Metro Team Outfitters. Processing requests for over 900 stores of different clienteles in sports, including high schools and colleges as well as different athletic clubs.

Dealing with inventory requests from major athletic apparel retailers, including Under Armour and Nike. Projected revenue to be around $2 million in sales this year alone, up from $1.7 million in 2016. Engaged familiarity with ASI softwares as well as GoogleDocs and Excel proficiencies. Director of Athletic Communications

MOLLOY COLLEGE - Rockville Centre, NY - August 2015 to November 2016 Served as the Director of Athletic Communications for Molloy College, an NCAA Division II athletics program with 16 varsity sports in 2015 and 18 varsity sports in 2016 along with three club sport programs as well. Oversaw the management and re-launch of brand-new Molloy athletics website. Utilized the Adobe Creative Suite, including Photoshop and InDesign, to generate graphics and create programs for game-day experiences.

Worked with two content management systems (SideARM and PrestoSports) to generate content and provide a steady stream of knowledge and information for Molloy's viewers. Also kept record books and organized binders and portfolios of photographs from the past annals of Molloy to use for potential look-back features.

Athletic Media Relations Assistant

LONG ISLAND UNIVERSITY - Brookville, NY - November 2014 to August 2015 Media liaison for NCAA Tournament Regional Finals and National Quarterfinals of men's soccer. Acquired proficient knowledge of InDesign and other programs necessary to create game notes and programs for in-game coverage.

Composed articles for the LIU Post athletics website, using Associated Press styling. Served as play-by-play announcer for football, field hockey and soccer. Also served as public address announcer for volleyball, soccer, basketball, baseball, softball and lacrosse. EDUCATION

MBA in Business Administration

Southern New Hampshire University - Manchester, NH June 2017 to June 2019

Master's in Sport Management & Athletic Administration Southern New Hampshire University - Manchester, NH September 2013 to March 2015

Bachelor's in COMMUNICATIONS

Hofstra University - Hempstead, NY

September 2009 to June 2013

SKILLS

CONTENT MANAGEMENT (1 year), Public Relations (3 years), Search Engine Optimization (2 years), Adobe (4 years), Microsoft Office (7 years), Public Speaking (10+ years), Organizational Skills (10+ years), Leadership Development (2 years), Lean Six Sigma (Less than 1 year), Process Improvement (3 years), Web Services (3 years)

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