Marketing Manager

Jennifer B. Bengston

Wakefield, MA *****

********@*****.*** • 617-***-**** • www.linkedin.com/in/jennifer-barrett-bengtson-3a836b5/ •

QUALIFICATIONS SUMMARY

Seasoned professional with formal education and expertise who is re-entering the marketing profession. Over twenty years of experience in driving direct response marketing campaigns for diverse enterprises and developing techniques which identify, capture and retain market share. Ability to work in multiple industries with experience in healthcare, financial services, B2B and B2C retail and the non-profit sector.

Promotions Management: Skilled in the use of promotions and direct mail to drive customer acquisition, retail traffic, and market share. Expert at developing compelling content to drive customer response.

Budget Planning and Financial Management: Ability to manage promotional budgets, forecast and analyze the performance of marketing campaigns.

Key Strengths: Analytical thinker with strong decision-making capabilities. Excellent customer service skills and understanding of the customer view. Proven ability to multi-task and manage multiple projects simultaneously. Promoted multiple times to positions of increasing responsibility.

EDUCATIONAL BACKGROUND

Bachelor of Science Marketing Management

bentley university, Waltham, MA

PROFESSIONAL EXPERIENCE

Potpourri Group Inc., Billerica, MA

Circulation Manager, Multi Title Catalog Mailer (2014-2015)

Potpourri Group is a large, multi-brand, multi-channel retailer. Responsible for driving increases to customer acquisition via developing circulation plans for multiple catalog distributions.

Selected Contributions:

Developed promotions and coordinated multiple tests within RFM segments, including free shipping, step down shipping and sale page inserts. Increased revenue by converting dormant customer accounts to profitable business.

the new England journal of medicine, Waltham, MA

Promotion Manager, Direct Mail (2008 - 2013)

Associate Marketing Manager, Publishing Division (1999 - 2007)

Held marketing and promotions roles of increasing responsibility for a bi-monthly general medicine journal. Developed and executed marketing initiatives for the Medical Society's professional newsletters and four comprehensive medical education programs.

Selected Contributions:

Responsible for all aspects of twenty-five promotional mailings. Developed promotions, analyzed performance, and led the production, printing and mailing of all promotions.

Managed budgets totaling over $1M in marketing dollars. Analyzed and tracked results including profitability and modeled "lifetime value" of promotional tactics and markets.

staples Inc., Framingham, MA

Direct Marketing Specialist (1997-1999)

Marketing specialist for the B2B segment of an American multinational office supply retailing corporation, with over 1,500 stores in North America.

Selected Contributions:

Developed, and executed 150 geographically targeted marketing campaigns annually.

Implemented marketing strategies for Mid-West Region store grand openings and remodels.

shannon north america, Hingham, MA

Marketing Circulation Manager, Shannon Catalog (1994-1996)

Produced and distributed over 5 million Shannon International catalogs.

Developed new product launches and new business opportunities with joint venture partners traveling abroad to present to partners and buyers.

Coordinated catalog printing and distribution, maintained annual circulation model, marketing calendar and catalog distribution schedules.

fidelity investments, Boston, MA

Circulation Manager, Mutual Fund Guide (1991-1994)

Produced bi-annual marketing campaigns to Fidelity Investment Shareholders.

Developed cross sell opportunities to key Shareholder accounts. Promoted Mutual Fund Guide subscriptions at leading Investor Seminars held nationwide.

OTHER WORK EXPERIENCE

CVS Caremark, Reading, MA

Certified Pharmacy Technician (2014 – Present)

multiple organizations, Boston, MA

Personal Care and Home Health Aide (2013 – Present)

VOLUNTEER EXPERIENCE

Campaign for Wakefield School Committee, Treasurer and Promotions

Direct Marketing Association, Member

New England Direct Marketing Association, Member

Marketing Professionals Network, Member

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