Marketing, Human Resources, Account Management, Customer Service, Admi

Gail Sutter

***** ********* ● Livonia, Mi ***** ● 313-***-**** ● *******@***.***

PROFESSIONAL EXPERIENCE

Liquidity Services – Livonia, MI July 2011 – Aug. 2017 Sr. Campaign Marketing Manager

Planned and executed all-digital marketing: email, banners, listings, social media, print & display advertising campaigns for the North American GoIndustry Dovebid marketplace.

Performed ongoing media research & placement, rate negotiations & new channel development.

Established ad implemented a more efficient marketing request and guidelines process to streamline and provide more consistency, cohesiveness and effectiveness for all.

Conducted ongoing analysis to evaluate, measure and ensure campaign success and overall customer experience.

Managed resources across the team to ensure optimum performance, productivity and success.

Created, updated, enhanced reports for Operations, Sales, Customer Service & Leadership teams.

Managed budget, ROI, program analytics, reconciliations & reporting.

Implemented market database growth strategy resulting in 10-25% increase in new registrants on the GoIndustry Dovebid Marketplace annually.

Created training materials & trained new employees on the overall campaign marketing process.

Conducted ongoing weekly, bi-weekly & ad hoc meetings for marketing planning, execution, analysis.

Valassis Communications - Livonia, MI May 2003 – June 2011 Facilities Coordinator / Department Assistant / Data Coordinator

Managed day to day data exchange with external business partner(s) and vendors.

Provided daily ad hoc requests for Sales, Marketing, Category Management and Facilities.

Updated and reconciled monthly, quarterly and annual revenue for Sales reporting.

Maintained department vacation balances, birthday and anniversary lists, bulletin board.

Ordered and maintained inventory and facility supplies for building. Facilitated department moves.

Created and/or enhanced training and sales manuals & materials for new hires, auditing process, etc.

Trained and orientated all new employees.

Analyzed, updated and reported on various marketing, facilities and sales reports for various departments.

Audited and reported on FSI industry data. Ensured data integrity and accuracy.

Increased functionality of corporate FSI sales reporting database.

Implemented continual process, quality and cost improvement initiatives.

Coordinated department team building & appreciation events: road rallies, luncheons, birthday, anniversary & milestone recognitions, holidays, seminars, etc.

Facilitated company functions: Diversity job fair, annual sales meetings, bring your kids to work day...

Member of Diversity Council, Morale Committee(s), Giving Committee, Quality Task Force.

Commerce One - Ann Arbor, MI Jan. 1995 - Dec. 2002 Employee Relations Manager /Employee Relations Specialist / Sr. Account Manager

Provided effective and timely problem solving and resolution for 150 + employees.

Resolved employee relation’s issues such as performance, discrimination, harassment, etc.

Increased employee base by 15-30% annually.

Expanded company presence and business in existing accounts by 20-25% annually.

Increased new account activity by 10 - 20% annually.

Administered and communicated HR policies and procedures to all employees.

Developed new employee orientation program & manuals.

Hired and trained new Account Managers. Trained and orientated all new IT Consultants.

Facilitated ongoing Diversity Awareness, Effective Customer Service & Quality training.

Prepared proposals. Negotiated new and renewal contracts and rates.

Conducted annual performance reviews. Determined appropriate salary increases.

Provided effective career counseling, training and development resulting in employee re-assignments, transfers, cross training, mentoring program, employee contests & promotions, etc.

Revised and enhanced annual review process forms, procedures and protocol.

Prepared, analyzed, updated various HR reports: job analyses, job description development, job codes, salary planning, stock option and bonus planning, benefits, etc.

Facilitated corporate reduction in work force actions. Conducted & reported on employee exits.

Implemented ISO 9000 audits and procedures resulting in a more effective and cohesive workplace.

Received President’s award for providing top-notch customer service for employees & clients.

EDUCATION

Madonna University – Livonia, MI ● B.S. – Major / Marketing ● Dean’s List

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