Rachel Burden 630-***-**** ac2hw5@r.postjobfree.com 9152 W. Dixon Street, Milwaukee, WI 53214

SUMMARY To apply my leadership, organizational, and analytical skills to a position providing contemporary challenges in the marketing and communications industry. EDUCATION

2003 – 2007 University of Wisconsin - Whitewater, Whitewater, WI Major: Journalism, emphasis on advertising Minor: Speech, Public Relations EXPERIENCE

10/16 – Present House of Harley-Davidson, Digital Marketing & Events Coordinator, Milwaukee and Racine, WI Responsible for coordinating and facilitating all digital marketing channels for House of Harley- Davidson in two locations, along with the coordination of the two dealership events. Stay on top of new trends, plan the annual event calendar, quote event expenses, create and manage Promotional Specialists/Bartenders schedules and contact database and schedule, train and recruit Event Staff. 6/16 – 10/16 Hospitality Democracy, Director of Events, Milwaukee, WI Lead the Events Department for Hospitality Democracy restaurants, which include AJ Bombers, Swig, Onesto, Holey Moley Coffee & Doughnuts, Water Buffalo and Smoke Shack. Responsible for training, cash reconciliation, hiring and discipline of all staff. Run and manage all Hospitality Democracy events from event creation to execution and follow-up. 3/16 – 6/16 Rustic Manor 1848, Event Manager, Hartland, WI Oversee property management for the premier barn wedding location, including financial performance, guest satisfaction, and staff development. Responsible for training, adhering to strict deadlines, and discipline of all staff.

2/14 – 3/16 The Legend Clubs, Director of Communications, Wales, WI As part of the management team, work directly with the owner to engage current and prospective members at all four Legend Club facilities. Create, design and implement all Legend Clubs marketing materials via print and digital media. Manage all content and enhance brand image through social presence on website, mobile website, smartphone app., social media and email blasts. Manage multiple projects and deadlines effectively.

6/10 – 2/14 Elmbrook Humane Society (EBHS), Director of Community Relations & Development, Brookfield, WI Responsible for shelter public relations, marketing, community appearances, fund development, special events and community-based fundraising. Raise awareness in the community by cultivating and developing sponsor and donor relationships. Create and disseminate all advertising, marketing and fundraising material as well as all social media content. During 2013-2014, I also took on the Volunteer Coordinator role in addition to Community Relations and Development. Leads and directs a database of 500 volunteers and staff accordingly for daily operations and fundraising events. 6/08 – 6/10 Shepherd Express, Promotions & e-Marketing Director, Milwaukee, WI Strategically develop plans to promote and enhance the brand image through on and off-premise promotions. Maintain, manage and create stimulating content for the website and social media. Hire and manage staff for event marketing. Effectively promote events by securing sponsors, off-premise promotion locations and advertising. Create and design all in-house advertising to promote Shepherd Express events for web and print publications.

11/07 – 6/08 Clear Channel Radio, Internet Sales Representative, Greenfield, WI Develop new advertising accounts and grow existing accounts through effective presentation and packages with an emphasis on eCommerce.

6/06 – 9/06 Entercom Radio, Promotions Intern, Hales Corners, WI Act as a public relations representative and brand ambassador for the three stations in the community. Worked on-site promotional events including Summerfest, State Fair and live broadcasts. Assist in the day-to-day needs of event planning, execution, sales and broadcasting.