DHIRENDRA SINGH

+91-992******* ac2h7e@r.postjobfree.com LinkedIn: in.linkedin.com/pub/dhirendra-singh/12/311/951

Offering 24+ years’ insightful experience in Creative Development, Marketing and Brand Management

Senior Profile – Marketing / Marketing Communications / Brand Management

In-depth experience in marketing, content & media planning, advertisement strategy management, media & marketing research, PR & market impact analysis, business development and customer relationship management. Pioneering skills in strategic planning, qualitative & quantitative research, interactive marketing, creative development, media planning, sales promotion, project management, etc. Focused on achieving continuous & improved business performance by generating better campaign response rate. Expert in the technical, conceptual and content development of sales-driving collateral. Talent for developing consistent & powerful brand messaging across channels, regional markets and customer segments. Leverage market research, industry analysis, and customer insights to anticipate and counter competitive actions, build customer loyalty, and position brand in target markets.

Areas of Expertise

Marketing Strategy Mgmt

Brand Communications

Media Planning & Engagement

Offshore Marketing Management

Creative Assets Life Cycle Mgmt

Marketing Operations Mgmt

Advertising & Media Relations

Digital Marketing Operations

Campaigns and Brand Building

B2B Sales/Business Development

Key Accounts Management

Corporate Relations & CRM

Client Interface

Team Building and Leadership

Training/Executive Development

Executive Synopsis

Influencing, outgoing and break-through marketing strategist with strong brand management skills, effective in translating strategies to mission-critical operating plans, benchmarking performances, enabling team & cannels, catalyzing cultural shift to deliver excellence, and transforming business process to optimize cost and fast track results, while forging strategic alliances to proliferate sources and sales channels to enhance business.

Effectively adopted and managed digital marketing, TVC commercials and offshore marketing strategies to achieve strong brand voice.

Experienced in development, implementation and monitoring of systems and procedures for smooth & effective operation of the marketing/media /communications/public relations functions of enterprise campaigns.

Out-of-the-box conceptualization and presentation skills, evolving mission-critical contents and programs in consistent with organization’s strategic intents on program promotion, while maximizing marketing effectiveness.

Broad based experience in media & marketing research, print/electronic/social media/digital marketing, client & media relations management, technical/editorial direction for production, and program quality & effectiveness management.

Successful in developing & executing strategic plans, marketing initiatives/programs/events, setting & administering budgets

Demonstrated excellence in developing and implementing innovative advertising and marketing strategies that increase product awareness, customer acquisition, market share, penetration and revenue.

Result-oriented leader and team player with team building and performance management skills, analytical & problem solver, pioneer internal & external communications; recruit, train, appraise, supervise, support, develop, promote and guide talents.

Professional Experience

Vice President – Films Division

200NOTOUT Cinemas Pvt. Ltd. – Mumbai Jan 2017 onwards

Responsible for business development through strategic partnerships with agencies for the production of TVC commercials, documentaries, corporate movies and Films.

Key Highlights

Worked on ‘Sachin: A Billion Dreams’, having successfully handled the brands for In-Films and Out of the Film. The Brands included – BMW, MRF, DBS Bank, Croma, Chhattisgarh Govt., GM Pens, GKTMT, Anchor, Smartron, and Ticket New.

Co-branded promotions for all advertising mediums including TVC, Print, Digital and Outdoor.

Brands Handled

BMW, MRF, DBS Bank, Croma, Chhattisgarh Govt., GM Pens, GKTMT, Anchor, Smartron, Ticket New.

Vice President – Operations & Client servicing (on exit)

Verificorp Creative Services India Private Ltd. (dba. Global Image Factory) – Mumbai Oct 2014 – Nov 2016

Growth Path

Oct’14 – Apr’15 Director – Operations & Client Servicing

May’15 – Nov’16 Vice President – Operations & Client Servicing

Key Highlights

Built and managed the Creative Design/ Development and Account Management teams.

Established operations and standards essential to create efficient, high quality output across the digital studio hub.

Built, developed and created world-class digital capabilities including all aspects of digital production and post-production engagements delivering cost-effective solutions in commoditized production landscape.

Playing the role of a Quality Control Analyst ensuring last end check-off (as per client’s requirement/ spec sheet/ IAB Standards) before sharing it with the clients.

Formulated and implemented policies, procedures and work flow within the hub to ensure excellence in operations

Provided 24x7 support for the clients based in USA.

Brands Handled

Major Brands: Gap, Old Navy, Piperlime, Banana Republic, Sephora, Ross, Esurance, OpenTable, Aeropostale, Bamboo, Hotel Tonight, Dropbox, Walmart, Etihad, Four Seasons, Marriot, Trip Advisor, Hilton, Turn, e.l.f. Cosmetics, Charlotte Russe, San Francisco 49ers, Neiman Marcus, Galileo Learning

360i clients – Nestle, F1, Stella Artois, Good Thins, Oscar Mayer, Toyota, Canon, Coco Cola, Barilla, Rent.com

Spongecell clients – Ortho Health, Jimmy Dean, Circuit of Americas, AT&T, Kaizen Platform, RFP: GM

Flashtalking clients – Disney, US Cellular, All State, Holland America

MediaMath client – South State Bank

Mighty Hive client – Line 39

Implementation Manager – Craft Worldwide – Microsoft Account (on exit)

Commonwealth/McCann – Mumbai Hub May 2012 – Sep 2014

Growth Path

May’12 – Sep’13 Regional Asset Manager – SE Asia

May’13 –Sep’14 Implementation Manager – Craft Worldwide – Microsoft Account

Key Highlights

Managed the entire Chevrolet Accounts for Mongolia, Philippines and Malaysia.

Managed Creative assets in terms of the Rights usage with least cost, while developing creative strategies across all media platforms for Chevrolet.

Worked with the regional team of APAC and thereby met the assets (Creative) requirement across the globe.

Worked with the global team of 42 countries to establish General Motor Asset Central, global repository of all creative assets.

Worked as an Implementation Manager at Craft Worldwide (a division of McCann) exclusively for the Microsoft Account.

Brands Handled

Microsoft, Nestle, General Motors, L’Oreal, Astra Zeneca, Singapore Airlines, Master Card SEA, Cadbury, Tata Communications, Melbourne Airport

Associate Director

Vermillion Communications – New Delhi May 2010 – Mar 2011

Key Highlights

Spearheaded marketing and advertising operations for client brands with key focus on accomplishment of client’s mission & profitability targets.

Built brand image through positioning strategies and Marketing Mix.

Handled brands like Jindal Power & Steel, Hilton, PCRA, Spice Mobile, Surya Pharmaceutical Pvt. Ltd., Berkowits, Q-Manager, Leader Battery, and Re-store Mobile.

Brands Handled

Jindal Power & Steel, Hilton, PCRA, Spice Mobile, Surya Pharmaceutical Pvt.Ltd., Berkowits, Q-Manager, Leader battery, Re-store Mobile

Director – Client Servicing

Latitude 23 Communications Pvt. Ltd – New Delhi Aug 2007 – Apr 2010

Key Highlights

Mapped client’s requirements, followed up with technical discussions with clients/consultant and preparation of techno-commercial offers in accordance with the specifications.

Helped client achieve business goals by executing business plans, capitalizing on horizontal / vertical business opportunities.

Handled Advertising/Marketing Agencies, Marketing/Corporate Events, and Internal /External Communication Channels.

Researched potential business opportunities and analyzed competition for different brands, and delivered penetrative strategies to establish brands in target markets.

Brands handled:

BILT, Reliance Mobile, Jindal Power & Steel, Vigneshwara Developers, Grand Hotel, R.G. Stone & Urology Centre, Relaxo, D S Constructions, Femella

Previous Assignment

Senior Manager (Marketing & Sales), Bombay Dyeing, Lucknow/ Allahabad Mar 1996 – Jul 2007

Senior Account Executive, Percept, Allahabad Apr 1991 – Feb 1996

Education

Two years PGDBM in Business Administration – Marketing (Full Time), from IMT, Ghaziabad, 1991

B.Com, from Allahabad University, 1988

Personal Particulars

Date of Birth: November 09, 1966

Languages Known: English, Hindi

Nationality: Indian

Marital Status: Married

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