PAUL BUONGIORNO

*** ***** ******, ********* ****, NJ 07650

551-***-**** ■ ac2eek@r.postjobfree.com

WORK EXPERIENCE:

Performics (Formerly Zenith Direct) (December 2015-June 2017) Media Negotiator, Direct Response

■ DRTV Media Buying (national cable, local cable)

■ Negotiated DR rates with national/local cable representatives

■ Quality checked accounts such as Verizon, Astra Zeneca, Farmers Insurance, Sanofi, and Merial

■ Strategically placed spots to maximize ROI for client campaigns, whether it be a CPO, CPM, or GRP-based flight for accounts such as Sandals, Sprint, and Laser Spine Institute

■ Built and executed the buy for Sprint’s Boost campaign in 1Q17; achieved guaranteed GRP goal (Charlotte and Detroit)

■ Local DR Markets: Charlotte, Detroit, Green Bay, Hartford, Milwaukee, Montgomery, Nashville, Oklahoma City, San Diego, West Palm Beach

■ National DR Cable: Cartoon, CBS Sports Network, Chiller, ESPNs, IFC, MLB, MSG, Nat Geo Wild, Nat Geo, truTV, USA, among others

Active International (December 2013-December 2015) Media Coordinator, Direct Response TV

■ Media Buying (CNN, HLN, Chiller, CMT, INSP)

■ Work closely with buyers, networks, and ad agencies/clients to ensure execution of DR media placements on all client accounts

■ Gather rates/inventory avails from networks, negotiate rates

■ Supply clients with weekly campaign reporting (i.e. Astra Zeneca, Verizon, and Firehouse Subs)

■ Set up all jobs internally, and input all media schedules

■ Ensure all traffic materials have been issued to networks prior to start of flight, and set up traffic internally

■ Responsible for all DR billing; billed all clients on time in 4Q14 for $13 million Active International (March 2013-December 2013)

Local Media Assistant

■ Assisted two Media Buyers for the Los Angeles and Phoenix markets respectively

■ Processed weekly buy posting analysis with overnight data for commercials aired

■ Obtained and analyzed pre/post logs and resolved discrepancies

■ Reconciled IMRs

■ Evaluated profit and loss reports

■ Wrote/submitted letters of liability

■ Requested and entered make-goods

Active International (January 2013-March 2013)

Local Media Temp

■ Provided aid to Media Assistants and Media Buyers

■ Quality checked client contracts

■ Communicated with local television networks

■ Collected and processed television commercial pre/post logs for internal analysis TECHNICAL SKILLS:

Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, Access, as well as Acrobat MediaOcean, PeopleSoft, BVS, Core Buy, Core DR, Core Radio, Galaxy, Nielsen Answers, Nielsen National TV Overnights Apple and Android Products

PeopleBroswr, Twitter, Facebook, and LinkedIn for marketing purposes AWARDS:

2015 OSTAR- Employee Recognition Award at Active International EDUCATION:

Montclair State University, School of Business, Montclair, NJ Bachelor of Science in Business Administration/Marketing Honors:

■ Outstanding Business Student in the Cooperative Business Education Program, 2008

■ Dean's List, 2012

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