Louis A. Sorbera • Tampa, FL • 813-***-**** • ac266p@r.postjobfree.com

EXPERT TECHNICAL - EVANGELIST

Reputable technical-sales leader with success strategizing, orchestrating and integrating solutions with visionary analytic acumen for identification, creation and execution of team sales in a broad array of IT, from Datacom to database.

Unending tenacity in pursuit of mastering the art of conveying expert level technical knowledge towards shorter sales cycles, improved quality of customer engagements, increased revenue and profitability.

Expert in the identification, analysis, and resolution of diverse market and operational issues, continuously maintaining top performance while offering superior programs/services within rapidly evolving technologies in diverse markets.

Skilled trouble-shooter, communicator, researcher, capable of engaging sometimes antagonistic parties for continuous strategic and tactical management of product design, development, performance, and compliance.

Highly focused on adhering to organizational missions and philosophy, with clear understanding of team spirit in support roles, while positively impacting bottom line and daily performance.

CORE COMPETENCIES

Business Development: Sales/Marketing Management, Lead, Proposal, Contract, Web Content Management, SEO, Google Analytics, Channel/Partner Development, Competition Analysis and Marketing Strategies.

Technical Expertise: Strategic/Tactical Planning, Product Management, CASE, Focus Groups, Problem Resolution, Project Planning, Risk Management, R&D, a pioneer in Agile methodologies in Software Development Lifecycles. Early adopter of DevOps in the unchartered Electronic Health Records Software Design, Dev, Testing, QA and Implementation. An avid student of several key proponents including Cem Kaner/Exploratory Testing, the Bach brothers, as well as CA’s offerings. Certifications and expertise include MSDN, Windows/Server, Terminal Services/Citrix, VMware, Remote Desktop and VB.

Operations Management: Outsourcing, Team Building, Human Resources, Software Engineering Tools, Product and Project Management Tools and Methodologies, Personnel Benefits, Team Facilitation and Training/Development.

Organizational: P&L Management, Financial Reporting, Budget Planning/Preparation, Expense Reductions, Legal Compliance including HIPAA and “Meaningful Use”.

Entrepreneurial and Visionary: 20+ Year Veteran Technology “Evangelist” expert in Product Design, Marketing, Management, Sales, Production and Support. Experienced in raising Private and Venture capital with Executive P&L responsibility. Risked personal capital as a committed “Evangelist” of the EHR/EMR. Inventive pioneer of products and processes in businesses small to large.

PROFESSIONAL EXPERIENCE

CA Technologies Oct 2015 – May 2017

Presales Consultant Tampa, FL

Initiated and developed Partner enablement for promotion of CA's API offerings to enhance and elevate partner engagement into consultative roles. Collaborated with Partners and Sales to seek out industry specific use cases, developed documentation, sample code and results for validation. Developed POC and "sandbox" environments for analytics, BI, data mining, data warehousing, reference data and Master Data Management.

Proven professional with expert level knowledge to guide Presales “Discovery”, presentation and demonstration towards winning solutions, incorporating Salesforce, MS Dynamics, SQL Azure, Hadoop, SAP, Oracle, Cognos, AWS and Informatica.

Leader who closely worked with Marketing, Support, Product Management and Development to fine tune offerings to the emerging/developing Big Data/Business Intelligence, Analytics, Data Lake, ETL & DW markets worldwide.

Provided POC support to prospects considering implementation of Apache Tomcat or MS IIS Web portal, data platforms for content management. Conversant with Web Dev technologies, including .NET, HTML 5, JSON, JavaScript, REST with SQL and NoSQL databases. Provided Best Practices guidance in DBMS design, performance tuning, stored procedures and normalization.

Expert in all aspects of Business (BRD/Solution) and App Dev methodologies in SDLC settings. Highly skilled in QA including unit/regression/exploratory/automated testing and scripting. Incorporates microservices, SOA, Agile and SCRUM.

Provided Web Portal Repository QA Testing/Regression Testing in conjunction with Dev Team, as well as providing support to end users on Customization of HTML and XML Web Documents and deployments.

Engaged in POC and in-depth product demonstration involving setup and sample importing of customer data into ISO 11179 compliant Business Glossary Workflow systems, as well as Change Management Version Control, Repository Management, Conflict Resolution,

Provided Technical Expertise in support of sales of the erwin suite of Data Modeling and EA Management software.

Pioneered shell scripting, Discovery and Product demonstration of emerging Big Data offerings including Hortonworks on Hadoop.

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CRM Systems-LabTrak Feb 2001 – Oct 2015

President Tampa, FL

Founded and Managed all aspects of consultancy including Sales, Marketing, Contract Negotiations, Product Design, Management, Production, Project Management, and Contracting/Managing Personnel.

Contracted construction of standardized interfaces (HL7, CCD) for the multi-vendor environment including Hospital Information Systems (Affinity, Cerner, Epic, GE Centricity) Laboratory Information Systems (MediTech, Psyche, Labcorp, Quest, eGate, Cloverleaf), and non-standard interfaces to Physician Practice Management Systems (IDX, Allscripts, AthenaHealth, Greenway, etc.). Data Analytics projects included Data Warehouse both in house and with Quest Diagnostics, BCBS, UHG.

Provided Technical expertise and support to Sales staff in the design, development, implementation and support of solutions to the emerging Electronic Medical Records software developed by the consultancy, in .Net/SQL Server.

Consulted Prospect/Client IT Staff on Design and Construction of the Portal to support the custom Clinical Risk Management/EMR application, including architecture, security, hardware, software and to support the Health System.

HealthOnline Nov 1999 – Jan 2001

Vice President San Francisco, CA

Constructed the merger of eHealth/APS, with founders from WebMD, creating the Provider Division.

Procured $11MM funding from BancBoston Robertson Stephens in preparation for IPO.

Designed, implemented and supported cutting edge Provider Web Portals focused on Content Management and SEO, utilizing Web Services, API Management tools, Enterprise Level Security design, implementation and support.

Staffed and managed software development team, employing cutting edge agile methodologies with MS Visual Studio.

Exceeded revenue/profit projections by 50% and 40% respectively.

Attained all Performance Bonuses through exceeding all cost and revenue measurements for the Provider Systems Division.

Applied Productivity Systems Nov 1993 – Oct 1999

President Tampa, FL

Startup “Bleeding Edge” Medical Software Company

Designed, Developed and Marketed the Clinical Transaction Database System with start-up Healthcare IT Company to Independent Physician Practices, Outpatient Clinics, Surgery Centers and Diagnostic Centers.

Began as Consultant in deployment of beta versions and upon success, acquired the Vice President role.

Engineered the Technical/Product Management and Marketing directions for the fledgling company in consort with Medical Directors/”Angel” Funding sources.

Extensive experience in the technical aspect of IT, including systems analysis, Dev/Ops methods, QA, beta, regression programs enabled implementing cutting edge technology in the highly fragmented healthcare IT setting.

Produced a pioneering strategic partnership with the nation’s largest Reference Labs, following implementation of first in the nation data interfaces through APIs in the Microsoft Visual Studio OOP development suite.

Upon achieving profitability in just over 3 years, successfully raised expansion capital and began a national marketing campaign, just prior to merger with eHealth (HealthOnline).

Lanier Worldwide Apr 1992 – Oct 1993

Presales Consultant Tampa, FL

Pioneered sales of the Lanier/Kofax document scanning, imaging and database system, and Harris/3M microfilm.

Trained, Implemented and supported customers in 5 counties surrounding Tampa, exceeding quota and recognition for outstanding customer service and support.

Pioneered ambulatory healthcare implementation for medical malpractice risk management leveraging APIs.

GTE Data Communications Mar 1987 - Apr 1992

Presales Consultant Tampa, FL

Quota driven Presales role, achieved President’s Club 4 out of 5 years with the elite 200% of quota club in 86.

Became the expert in point-of-service systems for large banking, financial and healthcare institutions throughout central Florida, focused on emerging technologies in secure packetized data across LANs/WANs. Pioneered business development initiatives in offering and implementing HLLAPI solutions between IBM mainframes and decision support software.

Worked closely with Product Managers and R&D in the Dallas Systems Integrations Lab/Customer Showcase where I was the Technical Lead for numerous enterprise sales presentations.

Systems included large-scale data networks using dedicated telecommunications networks and public networks for voice, data, fax, video and emerging mobile (wireless) communications, employing cutting edge GTE Technologies.

Service offerings included analog and digital over, copper, microwave and fiber optic cable. Hardware and software systems involved LAN, MAN, WAN, TCP/IP, VPN, ISDN and wireless.

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Xerox Systems Apr 1985 – Mar 1987

Presales Consultant Tampa, FL

Spearheaded sales, support and implementation of Xerox LAN based business applications through 11 Florida offices.

Established relationships with CPA’s for implementation of PC based database and office automation systems.

Designed and developed Document Imaging and OCR scanning with dBase search capability for Insurance industry.

Century Marketing Corporation Feb 1980 – Apr 1985

Production Manager Bowling Green, OH

A founder for manufacturer of product marketing, packaging and pricing systems.

Responsible for deployment/customization of a PC based job-costing/scheduling software system.

Within 3 years, acquired management and P&L responsibility for 5 departments: Manufacturing, Design/Product Management, Art, Shipping/receiving and Purchasing with over 150 employees reporting.

Implemented performance incentives to award even the lowliest level employee for contributions to quality and increasing sales (TQM). Recognized, rewarded for key contributions to Inc magazine's "Inc 500" status 3 years running.

EDUCATION

Bowling Green State University Bowling Green, OH

College of Business, Business Administration/MIS

Additional information regarding position being applied for:

I have a long history in Data Analytics, beginning in college as an intern at a manufacturing facility where data were compiled from very early sensor devices where optimization of business and manufacturing processes were obtained. This led me to join the company and eventually become Operations Manager.

Since then I have worked on numerous Data Analytics projects in a variety of industries including Insurance, Legal, Financial, Retail, and Healthcare.

In Healthcare, I wrote interfaces to reference laboratory test results systems for reporting of patient lab tests and for deposit into data warehouses, from which analytics were performed. I wrote the first 3rd party interface in the nation, with Laboratory Corporation of America, a.k.a. LabCorp, in 1997 in a primitive ASTM spec, and then in HL7, and further developed interfaces for data reporting and analytics with Quest Diagnostics, AmeriPath, OncoDiagnostics and numerous specialty labs, as well as numerous hospital lab systems, commercial and "home grown". Almost all these were using MS SQL Server, however some used Oracle, DB2 and Teradata.

Most recently, with CA Technologies, I have been consulting with companies on implementing Data Warehouses using Big Data NoSQL platforms including Hadoop Hive, MongoDB, Microsoft Azure and have worked with prospective and existing customers on Data Modeling in Big Data in these environments in documenting ETL/ELT, in interfacing with a variety of tools supporting these functions, including Informatica, Talend, SSIS, Tableau using interface tools from vendors like MITI (Meta Integration Technologies) for cross platform data exchange and Metadata management.

I would be very pleased to have opportunity to meet with you to discuss my interest in the position.

Sincerely,

Louis Sorbera

813-***-****

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