VICKI DOUGLASS

Phone: 980-***-****

E-mail: ac23nw@r.postjobfree.com

LinkedIn: www.linkedin.com/in/vickidouglass

DIRECTOR OF MARKETING, INNOVATIVE VISIONARY, PROBLEM-SOLVER

SUMMARY

I’m a strategically creative and analytical marketing professional and visionary leader with knowledge of all aspects of digital marketing, product marketing, channel marketing, global marketing, and marketing communications to B2B and B2C. I’ve quickly identified solutions to develop go-to market strategies and leverage tools to operate efficiently in several industries including financial, technology, manufacturing, engineering, energy and non-profit.

SKILLS

Visionary Leader

Global Marketing

Creative Problem Solver

Marketing Strategy

Marketing Communications

Product Marketing

Digital Marketing

Brand Management

EXPERIENCE

Structural Integrity Associates, Inc.

August 2009 – February 2017

Charlotte, NC

Director, Marketing Communications for Engineering Services

Lead all aspects of internal and external marketing. Created long-term marketing strategy and short-term go-to market strategies including product, brand, digital marketing & social media, web, webinar, email, direct mail, advertising, graphic design, traffic and vendor coordination, collateral development, trade show/event management, and PR communications. Rebuilt and managed strong marketing team.

Expanded global marketing efforts and supported entry into China and five other international countries.

Identified product marketing opportunities, worked with engineers to create product marketing plans and contribute to highly acclaimed 44-page magazine, built lead generation and nurturing strategies, and reinvigorated webinar program.

Lead Business Development Council to create business development plans and global marketing strategy, identified product game changers, customer gaps and opportunities through CRM data analysis.

Built custom centralized database marketing data management platform to improve project and event tracking from planning, to time, equipment, and content management, budget, statistics and ROI.

Engaged, launched and trained social media to executive team, employees, and with customers. Utilized SEO, keywords, pay per click, and content management for lead generation and build brand awareness.

Managed brand integration for acquisition of three companies. Researched and presented rationale for new brand strategy.

Managed matrixed CRM Team to improve customer database and relations using CRM tool, predictive and agile technologies, one-to-one marketing and content marketing.

Identified company initiative for systems integration solution to move to the cloud, implement single sign-on, and consolidate 12+ operational tools.

PlayPower, Inc.

June 2005 – January 2009

Charlotte, NC

Corporate and Product Marketing Manager for Equipment Manufacturing

Managed marketing communications and lead generation for 5 domestic and 3 international wholly-owned subsidiaries while managing team of Graphic Designers, Strategic Research and Database Analyst, Trade Show Coordinator, and Web Developer. Product Marketing Manager of largest subsidiary.

Lead key corporate marketing initiatives implementing CRM/Customer Satisfaction, corporate budget process, web redesigns including SEO.

Managed global branding for each wholly-owned subsidiary to maintain unique identity, positioning, and product lines. Consulted division Marketing Manager on complete rebranding initiative.

Product manager for PlayPower’s largest brand, Miracle Recreation. Created and managed product life cycle process, roadmap and go-to market strategy for largest division, including annual 200+ page catalog with industry’s largest independent sales force.

Managed all global product marketing launches with employees, independent sales force and customers of eight US and Internationally based companies.

Collaborated with division marketing managers to consolidate external vendor relationships with over 100 vendors and publications. Managed and negotiated $7 million in vendor services and media buy annually.

Children International

April 2003 – June 2005

Kansas City, MO

Retention Marketing Manager for Non-Profit Company

Teamed with global field offices in 12 countries to launch organization’s retention and product marketing initiative sponsoring over 300,000 children. Identified, developed and executed retention strategies in offline and digital communications, gained executive buy-in, worked with executive committee through Corporate Strategy development, and helped lead the organization through change management.

Improved new customer retention by 289% and reduced attrition rate by over 12%. Saved $3.8 million in the first year alone, with an additional $10 million in customer lifetime value.

Identified trigger marketing opportunities and retained an additional 12% of existing sponsors which improved results by over 218% and saved $1.4 million

Achieved executive and financial support for creation of internal Outbound Telemarketing Team.

Appointed to CRM committee to define purpose, analytical needs, maximize CRM tool and prepare organization for implementation.

Teamed with Database Analysts and IT programmers for data mining and modeling to establish company’s first channel models, fractional factorial test plans, and customer segmentation.

American Century Investments

May 1999 – April 2003

Kansas City, MO

Marketing Program Manager of Financial Investments

Managed $2.5 million budget to develop integrated product marketing campaigns with extensive test plans utilizing backend analysis and incorporating wide variety of internal and external communication vehicles for Retention, Product Marketing, and Small Business markets in many industries.

Exceeded acquisition goal by 232% promoting 11 mutual funds in one quarter during one of the most volatile and declining markets.

Launched new small business 401k product while managing all marketing aspects of 5 other small business retirement services. Identified geographic markets and implemented local market saturation approach.

Lead several key web initiatives representing department, organization, and customer needs to develop Web personalization, identify Corporate Web Strategy, Web Analytics, and define acquisition, budget, and Recency, Frequency, and Monetary (RFM) processes.

Saved over $1.5 million in one year through the creation of a cross-company communication team and developed consistent content management.

Gateway 2000

March 1993 – May 1999

North Sioux City, SD

Senior Marketing Specialist for Fortune 500 High-Tech Manufacturing Company

Developed well-rounded marketing knowledge in product marketing and segment marketing to B2B and B2C audiences.

Wrote business plans for new Workstation, Server, and interactive Destination computer product lines to Fortune 500 companies and Education markets.

Managed all product marketing and marketing communications for Higher Education and K-12 Education markets. Became Gateway’s most successful business segments.

Managed product life cycle process of peripherals, software, and enterprise product lines. Created marketing roadmaps, Product Reviewer’s Guide, and training materials.

Developed relationship marketing by creating a 40-page quarterly magazine to increase customer loyalty. Kept 2.6 million customers informed while cross and up-selling products. Negotiated paid vendor advertising to fund magazine and generated $600,000/issue.

Lead several key initiatives including creation of Gateway web site, brand development, and interactive CD marketing Gateway’s business model to Fortune 500 companies. Completed CD 33% under budget.

Developed relationships with key vendors such as Microsoft, Intel, Hewlett Packard, Epson and Intuit.

LEADERSHIP AWARDS & RECOGNITION

Innovation Award for creative problem-solving

Challenging and Inspiring Award for teamwork, integrity and motivation

MFEA Star Award for exceeding industry performance with investment marketing campaign

EDUCATION

Briar Cliff University 1989-1993 Sioux City, IA

Bachelor of Arts: Business Administration

Minor in Human Resources

Contact this candidate