Jorge Rodriguez
**** ***** **. #**** *******, TX 77006 • 786-***-**** • ac1wtl@r.postjobfree.com
EXPERIENCE:
St. John & Partners
Senior Media Strategist March 2017-Present
Lead the Media Planning/Buying team on trending digital and traditional strategies for assigned clients
Train and develop all assigned media associates
Prepare, implement and optimize media plans and digital media buys for assigned clients
Grow the agency’s relationships with third parties including clients and vendors
Negotiate rates and locations for all traditional and digital media to provide trending media recommendations for clients
SapientNitro November 2013-March 2017
Senior Associate, Media- First Niagara Bank, KPMG, Vail Resorts & VisitFlorida.com
Planned and optimized media budgets for clients throughout digital and traditional media
Negotiated rates and locations for all traditional and digital clients and providing media recommendations for clients
Coordinated with internal account services, creative studio, media operation and technology in order to obtain necessary elements needed to submit traffic instructions to vendors in time for campaign to launch
Maintained relationships with the vendors to ensure they receive instructions/information needed to implement the ads and understand how to use our traffic instructions so data is captured accurately on the tracking platform
Provided daily post live status report of campaign including live dates and detailing issues concerning implementation and any changes done during the scheduled flight of the campaign
Fox Hispanic Media April 2012-October 2013
Sales Planner- Coca Cola, Dish Networks, Ford, Hooters & Olive Garden
Planned and optimizing media budgets from several clients/agencies for U.S. Hispanic.
Client interface in the day-to-day servicing of active accounts including creating proposals and presentations, strategic planning and sales support.
Managed the complete process post sale by the account executive and supervise/implement the activities of advertisers
Analyzed media data, investment trends and retain intimate knowledge of the deal structure and sit in negotiations and creative ideas meeting
Supervision of campaigns implementation and providing solutions to any discrepancies with dealing with live television
Provided customer service support to all 4 networks: Fox Deportes, MundoFOX, Nat Geo Mundo and Utilisima
Havas Media/ Media Planning Group/ Arena March 2010-March 2012
Regional Jr. Planner/ Sr. Account Executive- Mars, PUIG & Nextel
Planned and optimized media budgets for three major clients regionally throughout LATAM including Pan Regional cable, print and out of home
Managed all billing such as reconciling each flowchart, adding campaigns in DDS (Steward/Ad Buyer) and assuring replanning of all network pre-emption keeping year-to-year carryover to a minimum
Heavy media analysis on each campaign including pre and post buy analysis (Ibope), billing analysis to identify all billing discrepancies on a month to month basis, competitor analysis (TGI) to help identify strength, weaknesses, threats and opportunities in the media mix on a quarterly basis and Budget Matrix to help track media consumption on a quarter-to-quarter basis or as need be per clients request
Mediaedge:CIA/ Mindshare June 2006 -March 2010 Special Events Coordinator/ Marketing/ Account Executive
Managed the traffic department and produced traffic instructions for all media
EDUCATION:
University of Florida January 2004- December 2005
Bachelors of Science Major: Advertising Minor: Business Administration
Miami-Dade College August 2001- December 2003
Associate in Arts Major: Mass Communications