Jorge Rodriguez

**** ***** **. #**** *******, TX 77006 • 786-***-**** • ac1wtl@r.postjobfree.com

EXPERIENCE:

St. John & Partners

Senior Media Strategist March 2017-Present

Lead the Media Planning/Buying team on trending digital and traditional strategies for assigned clients

Train and develop all assigned media associates

Prepare, implement and optimize media plans and digital media buys for assigned clients

Grow the agency’s relationships with third parties including clients and vendors

Negotiate rates and locations for all traditional and digital media to provide trending media recommendations for clients

SapientNitro November 2013-March 2017

Senior Associate, Media- First Niagara Bank, KPMG, Vail Resorts & VisitFlorida.com

Planned and optimized media budgets for clients throughout digital and traditional media

Negotiated rates and locations for all traditional and digital clients and providing media recommendations for clients

Coordinated with internal account services, creative studio, media operation and technology in order to obtain necessary elements needed to submit traffic instructions to vendors in time for campaign to launch

Maintained relationships with the vendors to ensure they receive instructions/information needed to implement the ads and understand how to use our traffic instructions so data is captured accurately on the tracking platform

Provided daily post live status report of campaign including live dates and detailing issues concerning implementation and any changes done during the scheduled flight of the campaign

Fox Hispanic Media April 2012-October 2013

Sales Planner- Coca Cola, Dish Networks, Ford, Hooters & Olive Garden

Planned and optimizing media budgets from several clients/agencies for U.S. Hispanic.

Client interface in the day-to-day servicing of active accounts including creating proposals and presentations, strategic planning and sales support.

Managed the complete process post sale by the account executive and supervise/implement the activities of advertisers

Analyzed media data, investment trends and retain intimate knowledge of the deal structure and sit in negotiations and creative ideas meeting

Supervision of campaigns implementation and providing solutions to any discrepancies with dealing with live television

Provided customer service support to all 4 networks: Fox Deportes, MundoFOX, Nat Geo Mundo and Utilisima

Havas Media/ Media Planning Group/ Arena March 2010-March 2012

Regional Jr. Planner/ Sr. Account Executive- Mars, PUIG & Nextel

Planned and optimized media budgets for three major clients regionally throughout LATAM including Pan Regional cable, print and out of home

Managed all billing such as reconciling each flowchart, adding campaigns in DDS (Steward/Ad Buyer) and assuring replanning of all network pre-emption keeping year-to-year carryover to a minimum

Heavy media analysis on each campaign including pre and post buy analysis (Ibope), billing analysis to identify all billing discrepancies on a month to month basis, competitor analysis (TGI) to help identify strength, weaknesses, threats and opportunities in the media mix on a quarterly basis and Budget Matrix to help track media consumption on a quarter-to-quarter basis or as need be per clients request

Mediaedge:CIA/ Mindshare June 2006 -March 2010 Special Events Coordinator/ Marketing/ Account Executive

Managed the traffic department and produced traffic instructions for all media

EDUCATION:

University of Florida January 2004- December 2005

Bachelors of Science Major: Advertising Minor: Business Administration

Miami-Dade College August 2001- December 2003

Associate in Arts Major: Mass Communications

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