DON BAKER

*** ****** **.

Thousand Oaks, CA *****

805-***-****

OBJECTIVE: Senior Marketing Management

SUMMARY: Experienced team player with two distinct but related successful careers, distribution and direct marketing with an emphasis on digital marketing. Twenty years of organizational ability and powerful people skills. Expert in departmental organization for maximum efficiency at minimum cost. Outstanding achievement record in start up and growth situations including establishing four major distribution centers across the nation for warehousing and distribution of wholesale goods. Marketing pioneer developing Direct Response campaigns having generated in excess of 900 million in revenue.

PROFESSIONAL EXPERIENCE:

2015 to Onion Head Direct INC

Current Makati, Philippines

Senior Digital VP

Created and managed digital campaigns for a variety of international clients, for lead generation and product sales using social media, content marketing, quizzes, and paid ads. Managed staff and vendors, and headed business development.

2013 to ItGirls Media Partners

2015 Chatsworth, CA

VP Marketing and Operations

Created and implemented lead generation strategy for online and offline, managed day to day operations, vendors and accounting.

2011 to Infusion Brands

2013 Tampa, FL

Marketing Consultant

Developed and implemented marketing strategy for operations of dozens of DRTV campaigns. Responsibilities include web development, TV commercial production, telemarketing and fulfillment set-up.

2009 to Family Products

2010 Chatsworth, CA

VP New Media

Developed and implemented internet marketing strategy for an extremely successful business opportunity infomercial marketer. Established protocol and web revenue channels for affiliate marketing, blogging, social media, SEO and CPC.

2006 to Be.

2009 Emeryville, CA

VP Marketing

-- Grew marketing department from a zero revenue generating base into a department that grosses 10 million annual using direct marketing channels of outbound telemarketing, radio, TV and direct mail. Helped build a start up 2 year old company from 5 million in revenue to 25 million in two years. Managed development of new revenue producing website and generated over a hundred thousand new customers for Be., an entertainment related company. Established vendor accounts, including telemarketing and fulfillment and media companies and developed marketing plans and produced TV infomercials. Full responsibility for contracts, creative, and product development.

2003 to Veritas Media

2005 Santa Monica, CA

President

--Built start up DR Company from the ground up. Established vendor accounts, located product, developed marketing plans and produced TV infomercials. Full responsibility for contracts, creative, product development, marketing, fulfillment, TM services, operations. Developed the Zone Diet Infomercial campaign for best selling author Dr. Barry Sears.

1999 to American Historic Society

2003 West Lake, CA

Vice President Direct Response

--Created a Direct Marketing department for an established wholesale coin collectible company and in the process took the company from 28 million to 150 million in annual sales in 2 years. Used DRTV, print ads, TM and internet to build 2.6 million customer data base. Created and managed the best selling product on television during 1999/2000 Colorized American Eagle Silver Dollar). Managed a full art department that created hundreds of direct mail pieces and a consumer catalog that mailed to a million plus monthly. Wrote DRTV scripts and catalog copy.

1997 to Real Entertainment

1999 Woodland Hills, CA

Vice President Direct Response

--Established a Direct Response department for a fledgling entertainment company. Developed DR campaigns that generated 60 million in 1998 revenue. Hired and trained a staff of Project Managers. Developed over 300 merchandise items for numerous in-house designed catalogs and bounce backs. Established programs and procedures for all vendor telemarketing and fulfillment facilities. Managed customer data-bases of nearly 2 million buyers for direct mail offerings.

1993 to Technicolor Video Services

1997 Camarillo, CA

Director of Distribution and Custom Packaging 1997

--Established a major video returns processing center in a 200,000 sq. ft. facility, while growing an expanding distribution facility from 200 to 500 employees. Created a direct to retail distribution operation for CDs manufactured at Technicolor. Received Technicolor's President's Award for professional achievements in 1996.

Manager of Distribution Services 1993 to 1996

--Reorganized department of 200 in a 500,000 sq. ft. facility while reducing cost per unit by 15%. Distributed over 90 million video tapes per year in various distribution plans, including mass merchandising pallet configurations direct to retailers like Price Club, Wal-Mart, and K-Mart. Installed Telxon Bar Coding system for stock flow control and location. Set up EDI customer transfers. Helped design and implement on line JBA Bill of Material system. Designed layout of 70,000 sq. ft. satellite distribution facility for fulfillment. Implemented labor saving automation with a net savings of 1 million dollars in direct labor annually.

Screened and hired staff. Responsible for facility layout and design. Installed security systems. Purchased supplies and created EDI transmission system for Paramount Home Video.

EDUCATION: University of Oregon -- BS in Journalism

UCLA, --Courses in Business Management, Screenwriting, Novel Writing.

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