RONDA POLHAMUS ac1loj@r.postjobfree.com -Page *

Ronda M. Polhamus

***** ************ *****, *******, ** 20147

ac1loj@r.postjobfree.com 703-***-**** (h), 703-***-**** (c)

Marketing and Operations Executive

Results Oriented Strategist Team Builder Visionary Business Development

Accomplished and strategic leader with over twenty-seven years of financial services experience with

specialty in Leadership, Marketing, Business Development, Operational Management, Human

Resources and Strategic Planning in a highly competitive market. Demonstrated achievements and

cross-functional experience creating successful outcomes in complex situations working directly with

the President/Chief Executive Officer and Board of Directors.

Executive Areas of Excellence

Organizational Leadership Operational Transformation

Corporate Communications Vision Planning & Innovation

Brand Positioning Team Building & Performance Optimization

Sales and Marketing Project Management

PROFESSIONAL EXPERIENCE

Lafayette Federal Credit Union, Kensington, MD

1989 2016

One of the premiere financial institutions in the Washington, D.C. area with approximately $500 million in

assets providing top-notch customer service offering a wide array of competitive, state-of-the-art products

and services to its members.

Senior Vice President Operations (2010 2016)

Direct report to the Executive Vice President, contributing member of the Senior Management Team and

specialist at cross-level communication. Strategic responsibility and an active participant in Corporate

Planning, Organizational Brand Positioning and Marketing, Merger & Acquisition, Operational Oversight and

Product Implementation with demonstrated results providing executive leadership to all member experience

functional areas.

Key Contributions:

Full ownership for brand positioning, market segmentation, acquisition and retention of new

customers and business; set targets for growth, developed and implemented annual strategic

business plan to achieve organizational sales goals; responsible for internal and external corporate

communications.

Attracted, developed and mentored high performing team of 35+ individuals consistently exceeding

annual sales goals and delivering exceptional customer service through a variety of delivery

channels.

Directed and coordinated a broad range of activities toward achieving the credit union s objectives in

accordance with policies established by the President/Chief Executive Officer and Board of

Directors.

Led multi-department teams to complete high-level enterprise-wide projects such as core system

data conversion, member access security upgrades, new product implementations, and board-level

election activities.

Responsible for coordinating, developing and implementing overall policy, plans and programs in the

areas of branch operations, marketing, business development, support operations, human resources

and corporate business.

Led the operational due diligence and integration pieces for the 2016 $70m merger, managing

multiple and time-sensitive deadlines and integrating the executive team and board of directors.

Integrated operations and guided strategic relationships through complex technology and service

transitions while continuing to advance innovational enhancements.

Chief Administrative Officer (2006-2010)

Key Contributions:

Planned, directed and coordinated the credit union s marketing, business development, corporate

communications, human resources, training and administrative functions as designated by the

President/Chief Executive Officer.

Created digital, print and media promotional campaigns to support products, services and community

activities; managed marketing and business development teams to meet growth goals.

Responsible for creating, implementing and executing a marketing department and plan to include

lending initiatives, product and service campaigns, membership attraction, community partnerships

and management of the organization s brand visibility and reputation.

Provided consultation and assistance to the President/Chief Executive Officer and other operating

units within the organization.

Vice President Marketing and Human Resources (2003- 2006)

Marketing Director (1989-2003)

Key Contributions:

Direct strategic responsibility for the marketing program focusing on campaign creation, service

delivery, compliance, member relations, and product and service development designed to enhance

visibility and reputation and increase sales.

Responsible for the formulation, development, recommendation, implementation and administration

of credit union-wide policies and business goals.

Managed the administration of the human resources function in the areas of employment,

compensation, benefits, employee relations, performance management, compliance, training and

development.

Hired, recruited and conducted behavioral based interviews for all exempt and non-exempt positions.

Counseled employees in a broad range of employment relationships, grievances, salary and benefit

administration.

Professional Board Appointments/Affiliations

RONDA POLHAMUS ac1loj@r.postjobfree.com -Page 3

Preferred Business Xchange

Secretary, Board of Directors, 2010 - 2016

PBX Settlement Services

Secretary, Board of Directors, 2010 - 2016

Home Ownership Financial Literacy Council

Secretary, Board of Directors, 2015 - 2016

Education

Master of Arts, English, College of William and Mary, Williamsburg, Virginia

Bachelor of Arts, English, University of Virginia, Charlottesville, Virginia

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