Yuceff Crenshaw

*** ****** *****

Atlanta, GA ***12

Phone 757-***-****

OBJECTIVE

Seeking a career opportunity that will provide a challenging avenue to significantly contribute to a team's efficiency, organization, growth, and profitability.

ACCOMPLISHMENTS

17 years of experience building and leading integrated operations for three Fortune 100 companies

Trained and mentored 3 three new Region Account Executives

Launched web based training tool and share point site

Developed look of success model for Military Training bases

Member of company task force for process and training improvements

EDUCATION Bachelor of Arts, Business Administration

Tuskegee University, Tuskegee, AL Cum Laude 1994

First Line Management Certificate

Southern Methodist University 1997

EXPERIENCE:

Coca-Cola North America 1/12-Present

Food Service Lead Worldwide Military Team Atlanta, GA

Responsible for new business development, marketing, technical sales presentations, and client relations. Manage one of the largest territories in the United States. Supervise, motivate, and train three Regional Account Executives in products and effective client servicing. Implement effective sales and marketing strategies. Plan and conduct seminars for new product features and benefits

Conducts regular business reviews to monitor relationship and re-affirm strategies linked to needs

Participates in contract negotiations/re-negotiations with customer and CCR system

Orchestrates the deployment of resources from Coca-Cola and customer systems

Monitors customer contractual agreements

Creates innovative alternatives through the use of internal and external sources

Leads cross-functional teams to improve or create value added processes

Coca-Cola North America 11/07-1/12

East Region Account Manager Worldwide Military Team Newport News, VA

Conducted regular business reviews to monitor relationship and re-affirm strategies linked to needs

Collaborated with customer and account team in order to identify needs and determine project components

Met with senior level buyers in order to build relationships and gain support to initiatives/programs

Built collaborative business plans with customer to capitalize on business building opportunities

Utilized trends to grow customer & organization business

Facilitated business relationships between customers and bottling partners

Coca-Cola North America 2/04-11/07

Business Planning Manager Houston, TX

Responsible for identifying emerging market trends that may impact production distribution, shelving, merchandising, and pricing in order to develop strategies to increase Coca-Cola volume opportunities

Advise Customer Development Teams regarding appropriate allocation of resources, SKU optimization, Efficient Product Assortment, pricing/merchandising strategies in order to meet Category Development priorities.

Research and write initiative brief/project plan/electronic business plan (EBP) so that all constituents have clear expectations in order to assure timely implementation of business plan/initiative.

Identified brand similarity and cross category trends to determine strategic merchandising and advertising plans

Worked internally with Coca-Cola Corporate Supply Chain & Marketing group in analyzing sales data to develop strategic category plans for Shelf Stable Juice Category.

Coors Brewing Company 9/02-2/04

Retail Account Executive Charlotte, NC

Directly managed and coordinating marketing and sales plans for Bi-Lo, Circle K, Ingles, Lowe’s, and 8 regional accounts businesses.

Responsible for P&L on a business base of $200 million.

Delivered above plan results on direct business in both volume (+7.6% vs. Plan) and market share

(+7.9% vs. Plan).

Philip Morris USA 5/94- 6/02

Account Manager/Unit Manager (2 States) Charlotte, NC (10/00 - 6/02)

Responsible for the implementation and execution of marketing and sales strategies in a territory worth over $150 million in sales.

Enhanced overall retail execution necessary to grow profits in three retail chains and two wholesale houses

Responsible for internal training and development for entire organization

Delivered above plan results for fiscal year 2004 in both volume (+14%) and net revenue (8.8%).

Unit Manager - Northeast (6 States) Warwick, RI (7/98 - 10/00)

Responsible for the implementation and execution of marketing and sales strategies in a territory worth over

$ 40 million in sales Region business totaled over $35 million in revenue.

Directly manage 12 employees

Develop strategic sales and marketing game plan including analysis, merchandising, trend evaluation, and performance barriers to different brands

Delivered cost savings of $390,000 by converting inefficient customers to scan promotions.

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