Sales Marketing
Resume:
OLATUNJI DAVID OLUSOLA
**,******** ****** *********, *****, Lagos
+234 802-***-****,080********
***********@*****.*** & ***********@*****.***
PROFILE:
Over 12 years of progressive experience in direct sales, channel sales, business development and marketing in highly competitive segments of the FMCG/Telecoms industry. As a Sales Manager, proven producer of sales and profit with ability to pinpoint business opportunities; also plan, develop, and execute effective business strategies under challenging market conditions. A high-energy leader with distinctive people skills.
Highly motivated and results-driven Business Manager with experience in core sales and marketing, strategic and innovative leader who thrives on challenges and opportunity to excel and deliver.
Creative problem solver, with a keen attention to detail and quality. A team player with a high degree of initiative and motivation to serve client needs
KEY SKILLS:
.
Customer Business Development:
Delivered market share and sales for 65 wholesalers within 18 months through aggressive proactive direct- to- retail & consumer sales strategy.
Developed and deployed ROI for 165 specialist wholesalers and 121 retailers in Oyingbo market that increased sales by 1215cases.
Organised outlet owners training to enhance the marketing skills of 100 convenience, specialists and hotel outlet owners (i.e. Channels) in Yaba and Surulere.
Managed sales, distribution and after sales services for 125 HoReCa outlets in Badagry, Yaba,and Surulere
Managed purchases of 56 wholesalers that contribute 80% to total sales in Oke-Arin (Biggest Tobacco market in Nigeria.
Manage over 27 direct reports in Enugu Cluster.
Manages and creates business opportunities for Data Dealers, Phone and allied outlets
Sales, Marketing and Distribution:
Implemented Wholesale Trade Loyalty Program (TLP) that delivered record 10billion sticks volume to BATNL in 2002 and 10.5billion sticks in 2005.
Developed 2 new territories that in-turn led to increase in sales from 312 cases a month to 980 cases of cigarettes monthly.
Implemented a bike & rural selling program that delivered leading distribution and market share for key British American Brands from less than 60% to 98.7%, the brands are (Benson & Hedges, St Moritz, Royal Standard Menthol and Rothmans).
Successful launch of Benson & Hedges Menthol and Royal Standard Menthol in Alaba Rago & Suru Alaba business unit respectively with a weighted distribution of 94% from zero in 2004.
Increased own Premium brands’ presence in own outlets in Surulere territory from 34% to 97.67%, thus increasing profit on the brand segment by 72% between March.2003 & April 2005.
Developed strategic marketing plans that led to the establishment of a business unit in Seme and Festac that in turn produced the 2nd highest wholesaler in the Region.
Lead 5 other team members to introduce Royal Standard Menthol in Lagos market that lead to an increase in own market share to 98.7% in 2005.
Ran over 67 promotions in Badagry, Yaba and Surulere Nigeria.
Grew successfully the Data business in Enugu cluster by 32% in 8 months
Inducted a total of 27 Dealer sales outlets within 3 months
Communication and Information Technology:
Generating in-depth reports identifying and recommending improvements and solutions.
Liaising with team and senior management on both formal and informal basis.
Interacting with external bodies and statutory authorities. .
Computer literate-proficiency in Microsoft Office (Word, Power Point, Excel).
Planning and attending departmental and management meetings.
Hob for unauthorized product investigation and reporting in Lagos region (Pack analysis, Border monitoring etc)
Researched and came up with strategies to cub competition activities as well as grow own brands in the rural areas of Badagry.
Ensure prompt information to stakeholders on price changes and any new policy on petroleum products as soon as such changes take place.
Generates & reports business activities OTIF.
Management/Administration:
Dealing with short-term and long term issues, e.g. plan for CRM use for 5 years.
Preparing and presenting business plans.
Managing a team of a multi-skilled staff employed on diverse leadership and technical competencies.
Carrying-out regular field visits to monitor Direct Store Sales progress and Field Sales Supervisors/Area Manager coaching delivery and feedbacks.
Managing issues and proffering solutions to use of CRM tool in Lagos region. .
Managed the territory trade marketing & distribution team through on-job training, motivation and staff development.
An EXCEED performer in BATN for 2 years.
Part of the monthly sales & distribution planning and strategy meetings..
Manage GBNL 8 area managers, 31 supervisors and 53 DSD reps.
Plan, strategize and execute all sales strategies in Oke Arin Market.
Key Areas of Expertise:
Sales & Marketing
Phone and Internet Sales
Business Development
Market and Competition Monitoring
Distribution and promotional activities
Team Building-Leadership
New Product development
Project Management
Skills Development
Market Development
Information Technology.
Negotiation
Work Experience:
GLOBACOM LIMITED- State Manager (LAGOS 3) January 2017
Actively managing the sales process: leads, prospecting, qualifying, needs analysis, proposal, objections, closing & follow up
Currently reorganizing the region
Working on the daily route plan
working on Building, maintaining and leveraging available network of contacts to generate new leads
Compiling a comprehensive data base of all our customers
Converting new leads to clients by identifying business needs, managing accounts, cold calling, prospecting, developing a thorough needs analysis and closing targeted opportunities in line with goals set
Identifying and addressing various Network issues in the state
Driving new business by promoting the company’s unique selling propositions and differentiators to prospective clients in comparison to competitors
Addressing staff issues
GLOBACOM LIMITED-Cluster Head (South East-Enugu, Abia, Ebonyi, Imo, Anambra &Benue / Lagos) July 2013 -to date:
Grew sales volume by 32% in 8 months in the South East region.
Developed a distributors chain network designed to grow sales and activation
Responsible for market identification, strategy plotting, team lead, training and coordination.
Responsible for sales drive, reseller channels development, promotion, target accomplishment, and service delivery
Manage 23 Managers and 31 Sales Executives in Enugu, Lagos and parts of Ogun States.
Ensured Product availability in alls in Channels (Dealer, Sub dealer, Retail, Supermarkets, Phone/Computer outlets, Petrol Forecourt etc).
Implement marketing and promotional plans to achieve company objectives.
Identify and build none conventional channels in the cluster.
Plan and cascade company strategies to commercial and industrial staff managers.
Evaluate each outlet ROI and make recommendations on the ways to achieving set goals.
Dealer selection and recruitment for company owned stations
Retail outlet sales performance Management
Trained all outlet Data personnel
Regulatory agency Management
Developed, trained and ensure retention of newly recruited dealers with propensity for sustainable business volume/value growth.
Review and monitor competitors’ product offerings to ensure a competitive edge for own product offerings in assigned region
Track and analyse the performance of new Dealer/Channel against projected targets on monthly and annual basis and build learning’s into future Retail Network Development strategies
Develop and implement effective strategy to increase the number of retail outlets in the Data business network by inducting 30 Phone dealers in six months.
Conduct Market development initiatives, breaking into new grounds, attracting, developing and retaining GLO Customer base
Implement appropriate market development/promotion initiatives to grow the newly acquired Retail outlets.
.
VISAFONE COMMUNICATIONS LIMITED-Area Head (Ibadan)-(Sept,2012-June 2013)
Introduced key strategies that increased Visa product market share.
Introduced a strong mobile data and technical clinic that doubled patronage.
Responsible for set target realization, brand visibility, team training, management and coordination.
Responsible for sale, market identification, channel partnership and business development.
GLOBACOM LIMITED-Sales Manager (Lagos 2)-Jan, 2011-Aug 2012)
Designed and monitored strategies that grew market share for All products in 6 months.
Developed a feedback process channel that increased customer fulfilment to 100%.
Responsible for sales target, plan creation, implementation and execution.
Responsible for corporate communications, client servicing and conflict resolution.
Monitored and achieved monthly target consistently
GLOBACOM LIMITED-Territory Manager-Just Dial (Lagos Region)-(Dec 2010-Jan, 2011)
Successfully introduced Just dial into the Lagos Market
Achieved presence in more than 150 strategic outlet in 6 months
Aggressively grew just dial sales from zero to 200m in 7 months
Developed Marketing and Promotional activities to create awareness and acceptance for the product
Gathered feedback from the subs to further develop the product
Grew the usage in clusters of foreign nationals(Indians, Chinese etc)
GLOBACOM LIMITED- Manager (Focus Petroleum, HQ)- (May 2008-Dec 2010)
Managed AP account successfully
Developed a feedback process channel that increased customer fulfilment to 100%.
Ensured availability of Recharge cards and other Glo products in Strategic Conoil and AP filling stations
Introduced monitoring schemes to ensure ad hence to correct pricing
Developed and drove promotional activities in selected filling stations
Trained Petrol attendants on handling GLO business
Created Visibilities in major petrol outlets
British American Tobacco Nigeria-Trade Marketing & Distribution Wholesale Executive (Oke Arin, Lagos)-(Dec.2006- April, 2008)
Manage key trade customers through the development and implementation of account strategies and plans.
Develop & implement area trade marketing plan in-line with company plan.
Implement area marketing and promotion programmes in order to achieve the highest in-store visibility and sales for the key strategic brands.
Generate targets and evaluate performances for brands performances within the area.
Plan and cascade area strategies to team members.
Conduct audit and interpret data to make informed business decisions.
Consistently maintained 97% target accomplishment monthly.
Successfully managed 57 wholesalers and introduced 3 new sellers monthly.
Responsible for sales, market report, field force information and distribution network.
British American Tobacco Nigeria- Trade Marketing & Distribution Representative (Badagry, Surulere & Yaba, Lagos) –(Jan 2003-Dec. 2006)
Flawless implementation of V3 customer relationship management solution in British American Tobacco Nigeria Marketing Organisation.
Budget Management.
Development of coaching competence & culture within the regional marketing function.
Managed the planning & implementation of development solutions.
Evaluation of learning outcomes from the development solutions & coaching.
Developed and implemented territory trade marketing plan in line with the National Trade Marketing and distribution plan and brand strategy.
Manage key trade customers through the development and implementation of account strategies and plans.
Implement area marketing and promotion programmes in order to achieve the highest in-store visibility and sales for the key strategic brands.
Consistently achieved 98.67% market share on territory by end of 2006
Reorganized DSD routing achieve more distribution efficiency
Education/qualifications:
Year
Schools Attended
M.sc Industrial & Organizational Psychology
2004
University of Ibadan, Ibadan, Nigeria
B.Sc (HONS) General & Applied Psychology.(Second Class Upper)
1998
University of Jos, Jos, Nigeria
Diploma in LAW
1992
Kwara State Polytechnic, Ilorin, Nigeria
West African School Certificate
1988
Ibadan Boys High School, Ibadan
Training Programs Attended
Pan African University (Lagos Business School) - Interpersonal Skills Seminar
Negotiation Skills and Tools.
Phillips Consulting - Marketing and Selling Essentials
British American Tobacco - B & H Soul and Substance Academy
- Environment, Health and Safety Training
- Marketing Excellence Series(MXS)
Pro Sellers - Sales Masters (FMCG)
KPMG - Tax Education Workshop
Change Mangement Associate - Leadership Experience Programme
FRSC/ BAT - Practical Defensive driving Course
Institute Of Direct Marketing Of Nigeria (IDMN) - Graduate Membership Fast Track programme (2003)
Vic Lawrence - Personal Development programme
Seibel Navigation for TME & FOM-(Trade marketing execution & Field order managers)-In House
Product Appreciation-BAT Nigeria- In House
Presentation Skills – BAT Nigeria- In House
Distribution Edge Series-BAT Nigeria- In House
CES Intro-BAT Nigeria- In House
.
Date of Birth
15th February 1974
Marital Status
Married
Gender
Male
Nationality
Nigerian
Leisure activities: Swimming, reading, travelling and researching
REFEREES:
1. Mr Alex Eremiokhale
Lead Sales
IBM West Africa
Africa Reinsurance Building
Karimu kotun
Victoria Island, Lagos
2. Mr Kingsley Odia
Head, Sales Project & Support
Globacom limited,
21, Adeola odeku, VI, Lagos
3. Mr. Bolanle Raji
Head of Region (South West)
Visafone Communications Limited
Molete, Ibadan
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