Marketing Sales

Masako Baker

Laguna Niguel, CA ***** ~ 949-***-**** ~ **********@*****.***

Qualifications Profile

Creative business professional possessing a high-degree of experience in various aspects of marketing, communications and operations management

Background working with unique enterprise-wide marketing campaigns vital to meeting strategic business goals and objectives.

Expert in concept and strategy development with proven skills in developing branding programs that amplify awareness and profitable growth.

Insightful and analytical with excellent ability to assess market and competitor environments and recommend effective strategies to capture leading position.

Capacity to forge collaborative relationships with key business partners and vendors to cultivate new opportunities and increase campaign effectiveness.

Professional Experience

BODYBASIC, TOKYO, JAPAN (2011 – 2017)

General Manager

Maintained accountability for planning and launching a health, nutrition, and fitness business that generated a high volume of revenue. Oversaw operations management, financial stewardship, and budgeting initiatives. Conducted market research and identified emerging market trends. Trained and coached the team in performing at optimal levels.

Key Achievements:

Directed sales, marketing, social media strategy, and revenue growth initiatives within a competitive landscape.

Expanded market share by designing and implementing effective marketing campaigns.

Developed and introduced promotional events that raised awareness.

Boosted sales to 3 classes per week with 60+ participants that produced a consistent revenue stream.

JIC TOKYO LIMITED (2008 – 2009)

Public Relations & Marketing Manager

Provided direction to the creative team. Managed all aspects of marketing collateral design, public relations, and advertising. Created and published content and articles on the website.

Key Achievements:

Served as the event manager responsible for overseeing promotional events.

Designed catalogs, flyers, and the website content.

Authored and implemented press releases.

NEC (2003 – 2008)

Web Content Director / Marketing Team Member

Charged with accountability for printed marketing and creative efforts within the company. Created marketing content design, promotional material development, and web content development. Managed printing of the content magazine.

Key Achievements:

Conceptualized and designed all unique web content that enhanced market presence in a competitive environment.

Boosted web traffic on a consistent basis using Google analytics.

Analyzed sales data and implemented marketing strategy that optimized sales potential.

Directed email marketing content and implementation involving 600K emailers a month.

Early Career:

Sento Media – Sales & Coordinating Manager

Shiguma Planning – Copy Writer

Education

Tokyo Copywriter Certificate Program

Tokyo International College – AA in English Studies

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