Sales Manager
Resume:
Larry A. Brydbord
********@*****.***
Work Experience
**** – Present
Independent Rep – East Brunswick, New Jersey
Sold consumer products to QVC - $2.5M, Game Stop - $1.75M, HSN - $6M, TJ Maxx - $1.5M 2010 – 2011
National Sales Manager – Craig Electronics – Miami, Florida Generated new business by landing first-time wins with Transworld Entertainment, HSN and Hastings Entertainment
2008 – 2009
Regional Sales Manager – Office Star Products – Ontario, CA Supervised a team of sales representatives within North America Performed strategic market analysis culminating in a revamp of the product line at BJ’s which resulted in
$3M in sales in 2009
$10M sales to Staples
Increased sales to US Military by over 30%
2007 – 2008
VP/Sales & Marketing – GeeWiz Entertainment – Cherry Hill, New Jersey Created and developed novelty room Décor Company
Partnered with independent manufacturer’s representative to win over $1M in new sales in 2007 with Rite Aid and Walgreens that included chain wide promotions Developed $1M Christmas program with Toys R Us
Designed and manufactured Disney licensed products worth $2M in sales to Walgreens Worked directly with designers and factories to develop sourcing strategy for product development Responsible for all sales and marketing functions including managing 20 rep groups, pricing, and all trade shows
2004 – 2007
Sales Manager – Royal Consumer Products – Somerset, New Jersey Established new business with Circuit City, Office Depot and HSN Grew business at QVC from $1.5M in sales to over $5M Created a $20M private label program with Office Depot 2003 – 2004
National Sales Manager – Polyconcepts USA Inc – Stratford, Connecticut Managed and directed sales of Polyconcept line of novelty and nostalgic consumer electronic products Booked over $5M worth of orders with Macy’s and May Co and $3M with Kmart Page 2.
Larry A. Brydbord
1998 – 2003
Founder – Funatik Products, Refac, Thunderbolt
OEM supplier to Spencer Gifts, Discovery Channel, and Meijer’s for consumer and novelty electronics including portable audio, telephones, shower radios, and glow in the dark product Sourced all products after reviewing various factory offerings. Generated over $3M in OEM Sales
Developed 4 SKU, Karaoke line, 20 SKU phone assortment and 9 SKU portable audio assortment Collaborated with 12 designers and engineers to develop 5-item line of MTV branded consumer electronics products
Designed, sourced and marketed line of novelty electronics and lamps including acquiring Star Trek license 1989 – 1998
VP/Sales & Marketing – Kash ‘N’ Gold-Telemania – New York Managed and directed sales andmarketing for Telemania brand of novelty phones and electronics Increased sales from $4.6M in 1989 to over $30M in 1995 Made all major presentations to retailers including Walmart, Target, Best Buy, Costco Responsible for managing and directing over 20 independent rep organizations Secured licenses, sourced products, and worked with independent designers to develop novelty phones, consumer electronics, and room decor products
1981 – 1989
Executive Sales & Marketing Positions with Pioneer, Sanyo and Lloyds Education
B.S. Marketing – University of Bridgeport, Connecticut
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