Marketing Digital

IRA HACKNER

**** ***** ****** *****, ****** Valley 55422

Cell: 651-***-**** ~ Email: **********@*****.***

LinkedIn: www.linkedin.com/in/irahackner

Marketing Director ~ Social Media Strategy ~ Budget Administration ~ Business Development

Senior Project Management ~ Brand Positioning ~ Digital Marketing Management ~ Team Leadership ~ SEO/SEM

Forward-thinking marketing & business professional offering a advanced combination of business, creativity and analytical skills

Recent Business Successes at That Furniture Outlet, Inc.

Spearheaded a 252% increase in revenues from 1.9M to 4.8M annually within 24 months by directing marketing and business strategies, identifying market opportunities, developing digital & print campaigns, and by creating That Furniture Outlet’s website, online store and shopping cart.

Championed digital marketing strategies resulting in a boost of monthly unique website visitors by 312% from 4,800 to 15,100.

Conceptualized digital marketing campaigns that delivered expanded local Facebook and Instagram engaged followers by 1182% from 320 to 3,750 within 24 months.

Reduced annual StarTribune advertising budget by 6750% from $270,000 annually to $40,000 accompanied with a 500% engagement increase by developing effective digital marketing strategies.

KEY VALUES

Business Development

Leadership & People Mgmt

Branding/PR Campaigns

Digital Marketing Strategy

Budget Administration

Executive Presentations

Employee Efficiency

Market Segment Analysis

Hiring & Staffing Decisions

SEO/SEM

Interactive Strategy

Print Marketing Strategies

Software Application Expert

Brand Positioning Strategies

Project Management

EMPLOYMENT NARRATIVE

That Furniture Outlet, Inc. Edina MN January 2015 - Present

Marketing Director/Senior Project Manager

Company: That Furniture Outlet, Inc.

Minnesota’s #1 Furniture Outlet

Proudly serving Minneapolis-St Paul, Minnesota and the surrounding areas in furniture sales

That Furniture Outlet’s philosophy is to sell great quality furniture at the lowest price possible, with a relaxed shopping experience, along with providing excellent customer service with no pressure sales. Engaging and innovative shopping experiences.for our customers.

Reported to: President

Develop and maintain marketing and business strategies to meet organizational objectives. Establish and cultivate website for maximum customer interaction. Conduct customer research, market conditions, competitor data analysis and implement marketing and business plan changes as needed. Accomplish objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; and making mid-course corrections. Conduct hiring and staffing decisions for entire organization. Create digital and print marketing campaigns. Create and maintain That Furniture Outlet’s online store.

Spearheaded a 252% increase in revenues from 1.9M to 4.8M annually within 24 months by directing marketing and business strategies, identifying market opportunities, developing digital & print campaigns, and by creating That Furniture Outlet’s website, online store and shopping cart.

Championed digital marketing strategies resulting in a boost of monthly unique website visitors by 312% from 4,800 to 15,100.

Conceptualized digital marketing campaigns that delivered expanded local Facebook and Instagram engaged followers by 1182% from 320 to 3,750 within 24 months.

Reduced annual StarTribune advertising budget by 6750% from $270,000 annually to $40,000 accompanied with a 500% engagement increase by developing effective digital marketing strategies.

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The Wirth Group, LLC Edina, MN December 2012 – December 2014

Marketing Director/Business Development Manager

Company: The Wirth Group provides digital marketing strategy, marketing campaigns and analysis, technology solutions, product launch and product development expertise that grow revenue,improve operations and enhance their customers experience. We always deliver what we promise, are creative, flexible and form strong client partnerships.

Reported to: Board of Directors

Lead search engine optimization (SEO/SEM), channel management, customer relationship management, competitive analysis, social media and mobile development. Ensure new growth by managing and directing business development activities.Partnered with the Antonelli Advertising Agency for marketing, media planning, creative development, PR, branding and social network campaigns and strategy for top clients in the Upper Midwest. Develop and maintain digital business strategy, online marketing, eCommerce activities. Develop and manage relationships with strategic vendors and other key external partners and stakeholders. Perform research on companies, technologies and trends to provide depth to business development. Translate business objectives and strategies to develop brand portfolio to facilitate business growth. Manage and coordinate all marketing and promotional activities.

Integrated digital marketing campaigns, interactive blogging, press releases and keyword embedded links to capture a 438% increase in website traffic within10 months to company website and landing pages.

Initiated and deployed and marketing strategies and project management projects for teams to penetrate new markets which forged 310% growth in sales nationwide.

Created digital marketing strategy for product launch and product development of the the Wirth Group’s mobile App and Sunrise Packaging’s FlashPad, NetBox and GiftPad.

Managed stakeholder expectations by taking full responsibility for the delivering of marketing objectives, project management, brand positioning and social media strategies.

Collaborated with Antonelli Advertising Agency, Sinew Marketing, Innovative Marketing Consultants and IQ Marketing for applications for Digital Marketing Strategy and The Wirth Group’s Mobile App and for their clients

Analyzed market segments, created effective business and marketing plans, and PPC planning and optimization.

Collaborated with web designers, content managers, SEM consultants and developers to design digital market strategy and website resulting in a 370% boost in customer engagement.

Kids Good Manners, Inc. Minneapolis, MN March 2006 – November 2012

Director of Marketing/Senior Project Manager

Company: Provides children’s products which teach lifetime lessons while reinforcing positive role models and values taught by parents, grandparents and teachers.

Reported to: President

Reports: 4, CFO, Service Manager, Admin Manager, Sales Representatives

Divisional Revenue: $2.6

Established and sustained digital marketing and business strategy and eCommerce activities. Lead social media and mobile development, competitive analysis, mobile and website analytics, search engine optimization (SEO/SEM) and customer relationship management

Implemented digital marketing strategy, interactive campaigns, product and business initiatives and appeared live on O2 Media and the Lifetime Network which produced sales of $1.4M, an increase of 323% in 13 months

Created and executed digital marketing strategy and SEO campaigns for the American Family Association which delivered an increase of 94% on click-through rate for Kids Good Manners products by

Collaborated marketing campaigns with Zullily Inc and Fam Grab which produced sales of $521,000 for Kids Good Manners products

Executed product development and interactive marketing plans with 20th Century Fox and Target Buyers resulting in permanent planogram placement for the Kids Good Manners DVD for 26 months

PRIOR EMPLOYMENT

Greater Midwest Consulting Minneapolis, MN 1993–2006

Director of Marketing/Business Development

Company: Full service technology solutions provider

Reported to: CFO

Reports: 4, CMO, Service Manager, Retail Manager, Admin Manager,

Divisional Revenue: $2.15M

Designed across the board project campaigns for digital marketing strategy, new software customizations, training and implementation projects. Presented extensive hands-on project management experience in multi-million dollar software sales, marketing and development applications.

Increased revenues by an average of 54% for 11 consecutive years for sales, trainings and implementations

Ranked #1 Partner in US for 5 consecutive years averaging $2.12M with annual sales and implementations Nikon Ophthalmic Instrument software division

Ranked #1 Partner in US for 4 consecutive years for Microsoft Great Plains Human Resource and Payroll software applications

Drove a revenue increase of 317% in the first 12 months by formulating strategic marketing initiatives with Nikon Ophthalmic Instrument Division

Boosted sales by 179% in 12 months by developing product customizations for the Great Plains Software Human Resource and Payroll applications

EDUCATION AND TRAINING

Bachelor of Science in Business Administration, Marketing University of Minnesota Duluth, Duluth, MN

MEMBERSHIPS

CMO Network Member

4 VP’s Marketing Member

Association of Strategic Marketing

AFFILIATIONS

Theodore Wirth Golf Association

President, 2004-2010

Board of Directors, 2010- Present

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