Marketing Social Media

Jacob Morris

Phone: 310-***-****

***************@*******.***

http://www.linkedin.com/in/jacobm

Summary

Over nineteen years of experience in the marketing/advertising industry, combining high-level marketing knowledge with deep operational experience, technical savvy and cross-functional communication abilities. Extensive experience in managing teams, managing profit margins, controlling costs, and maximizing profitability. Led cross-functional multi-member team to develop and implement global advertising strategy for $1,000,000 for Visa/Thoroughbred Cup. Professional Experience

Killer Buzz Media: Chief Marketing Officer

March 2017 – Present

This is a network of sites that encompasses different lifestyles from home, investing to entertainment. Killer Buzz Media has multiple branded sites along with various social media platforms.

• Plan and produce original content for our sites and social media platforms

• Setup protocols and procedures for new talent acquisition (contracts, production and distribution)

• Plan, execute and oversee all Marketing endeavors for client acquisition as well as branded messages

• Oversee all internal and external digital advertising; including analytics, metrics, reporting, and Ad Operations.

• Work with Fortune 1000 Agencies for sponsorship deals

• Interface with studios for sponsorship marketing giveaways OTTo Media Corporation: Executive Vice President of Marketing and Advertising August 2015 – March 2017

This was a start-up company to compete in the OTT space. We are launching a true streaming cable TV experience via your set-top boxes, and mobile devices along with a DVR Cloud Option.

• Designed and create marketing materials for promotions

• Set up procedures and protocols working with ABC, CBS, FOX, and other networks and basic cable channels for licensing of shows and insertion buys of commercial air time.

• Oversaw customer acquisition via ad buys, TV commercials and other traditional media outlets

• Was responsible for generating revenue for the company with closing deals with various agencies (Fortune 1000 companies).

StationDigital: Chief Advertising Officer

January 2015 – July 2015

The company was taken over by new management (myself included) in early 2015 to rebrand the company and release a new version of the APP.

• Responsibilities involved the UX department prior to launch.

• Overseeing the advertising/marketing division

• I covered all aspects of the advertising and marketing for the company from agency partnerships to social media strategies.

WOWIO, INC.: Chief Operations Officer

September 2011- December 2014

WOWIO INC. dba Studio W is a technology development company with a patented process and a proprietary mobile ad-delivery platform for the eBook distribution.

• Worked with the CEO on making product decisions and setting corporate strategy.

• Oversaw all SEC Quarterly Filings and all financial matters related to bookkeeping and tax filings.

• Hired and trained staff in their various roles as well as decided on all operational duties for the company. Commercial Road Media: COO and Co-Founder

August 2008- September 2011

CRM was a boutique agency created by my partner and me.

• Oversaw all our clientele’s needs in handling all their digital advertising requirements.

• Managed ad agency sales and relationships as well as managed delivery and optimization of advertisers to our network which delivered over 2 Billion ad impressions per month. Jacob Morris, Inc.: Founder

May 2000- March 2005

Through my consulting company, Acted as an executive-level consultant for a variety of large and mid-sized companies providing Ad Operation work for clients such as; IAC, ZAM, The Right Start, and Forbes.com.

• I worked closely with the various department heads to optimize methods to increase ad revenue without having to increase ad traffic.

• Developed new advertising strategies to streamline the process.

• Oversaw over four billion ad impressions per month. 24/7 RealMedia: Founding Principle and Senior Product Support Manager October 1996- May 2000

I was a thought-leader and problem solver as we established the first and largest client base in the industry which included the largest media companies in the world; CBS, Weather.com, Playboy, New York Times, and Scripps Howard.

• Hired teams and created several departments and scheduled resources to “follow the sun” to assure timely technical support for the clients.

• Planned and prioritized development of software product features.

• Created career tracks for the employees and achieved a 100% retention rate among all my various departments. Education

Antioch University, Los Angeles, California / M.A., Industrial/Population Psychology State University of New York at Geneseo / B.A., Psychology Management Skills

• High-level strategic thinking, planning and adeptness at drilling down to tactical detail.

• Keeping teams focused and productive, while supporting continual learning and growth.

• Bridging the gap between Sales and Marketing through building strong relationships.

• Creating and building brand consistency across physical and digital media.

• Effectively managing PR agencies to raise awareness, build brand and contribute to lead generation.

• Maintaining and developing KPI's through data mining.

• Budget management, analysis and evaluation across the marketing organization.

• Keeping an entrepreneurial and hands-on approach.

• Ability to apply marketing experience to any industry. Marketing Skills

• Business-to-business (B2B) Marketing in SaaS and traditional businesses.

• Marketing strategy, from top level strategic thinking to actionable and executable tactics.

• Managing marketing collateral creation and content development across digital and physical formats.

• Retaining clients and developing client success programs.

• Creating and managing lead generation campaigns.

• Search Engine Optimization (SEO).

• Data analysis and excel spreadsheets.

• Sourcing, defining specs or services and negotiating price within tight timeframes.

• Creative and analytical.

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