Marketing Manager

Jonathan Harrop

P: 972-***-**** E: *******@***.***

Experienced marketing & social media director with strong creative, technical, and leadership skills.

Experience

Manager - Marketing & Communications

AdColony, Inc. August 2015 - Present

• Creation and execution of ad campaigns supporting major product launches.

• Trade show planning and execution, including sponsorship negotiation, promotional materials, booth design, and build out for major industry events including GDC, Casual Connect, VentureBeat events, and others.

• Content marketing creation including blog posts, case studies, and publisher spotlights features.

• Planned and executed the transition of multiple international social media presences to one cohesive marketing force, managing multiple other international marketing teams as part of ongoing operations.

• Managed CRM implementation and day to day operations.

• Manage bid and vendor selection process for multiple projects, with an eye to budgetary ROI.

Director - Marketing & Communications

Yvolver Inc. (Acquired by Opera/AdColony) January 2014 - August 2015

• Managed communications strategy, resulting in a profitable and successful acquisition by Opera Software and AdColony, Inc.

• Developed, built up, and executed the public launch of the Yvolver brand from the ground up.

• Creation, management, and distribution of all public-facing and internal written content, including website, support portals, blog posts, and press releases.

• All promotional event coordination for trade shows, (GDC, Casual Connect, etc.) including booth build and design.

• Business team support, including editing of proposals, emails, and presentation creation

• Lead recruitment for all positions across the company, including job descriptions, initial outreach.

• Spearheaded game development internship program in partnership with SMU Guild Hall to create a “test bed” for Yvolver’s platform and services. Public Relations Manager

Trinity Infrastructure, LLC August 2013 - January 2014

• Public relations for the I-635 LBJ Express construction project.

• Managed media and press releases, general public notifications, public inquiries, and project-area business relations.

• Directed community outreach, video production planning, and intra-company presentation creation and coordination.

New Technology Project Marketing Manager

GameStop, Inc. December 2012 - August 2013

• Assist in the research, implementation and improvement of new technologies and ventures, including the GameStop App.

• Manage proposal processes for external vendors and handle Mobile recommendation curation and merchandising.

• Curate businesses relationships and manage alpha and beta feedback for GameStop new technology initiatives and hardware.

• Additional Responsibilities included managing direct customer feedback for PC Downloads, NetPromotor feedback acquisition, directed merchandising art for impulsedriven.com

Community Marketing Manager - PC Downloads & Digital GameStop, Inc. September 2011 - December 2012

• Manage Social Media, Forums and other Community activity and promotions for GameStop's digital initiatives.

• Write Ad copy and developing merchandising/marketing ideas.

• I also managed promotional emailer copy, content and planning, do merchandising art and a bit of print ad work.

• Conceptualized, designed and created new styles and standards for GameStop's PC, doubling weekly sales on average.

• Download email messaging and online merchandising for impulsedriven.com. AOS Named Account Management Rep

Apple Inc. March 2011 - September 2011

• Manage sales-reps, customer contacts and quotes while communicating with customers directly once accounts were been established.

• Troubleshoot orders/products for business use and develop solutions to accommodate unusual customer requests.

• Consult with customers regarding ordered systems and ease product transitions. Manage lines of credit and analyze orders for signs of fraud.

• Host online demonstrations of custom online store portals for businesses. Mac Expert & Mentor

Apple Inc. July 2008 - March 2011

• Encourage the adoption of and create excitement about the latest and best Apple products for different customers.

• Onboard and train new employees.

• Identify, develop and mentor promising employees for promotion to Mac Specialist and/or Expert.

• Routinely assigned specific candidates at other stores to develop by District Leader.

Education

Batchelor of Arts - Journalism

University of Arkansas August 2005 - May 2008

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