BRETT SWYGMAN I 404-***-**** I ********@*******.*** I linkedin.com/in/brett-swygman-64910aa
**** **** ******** ********, ******* GA 30041
404-***-**** I ********@*******.*** I linkedin.com/in/brett-swygman-64910aa BRETT A. SWYGMAN
PROFESSIONAL PROFILE
Experienced Sales Vice President for a $3.4B consumer goods organization, with a demonstrated history of driving sales results. Strong sales professional skilled in Sales Force Enablement, Negotiation, Coaching, Sales, Sales Force Transformation, Retail, Recruiting, Hiring and Sales Operations.
AREAS OF EXPERTISE
Competitive Passionate Accountable
Sales Leadership Sales Enablement Process Driven
Communication Creative Presentation Skills
Recruiting and Hiring Team Building/Player Lifetime Learner Market Analysis Results Driven Education and Development PROFESSIONAL HISTORY
Vice President, Store Success – Serta Simmons Bedding Company 2011 – Present Responsible for leading a high performing sales organization, focused on sales education, recruiting, growth, sales enablement, measurement and overall frontline flawless execution.
• Leadership of 180 Sales Managers and Sales Representatives.
• Attained 100% plus, profit targets three years in a row.
• Delivered a 300bps increase in Simmons balance of share.
• Delivered a 70bps increase in industry market share.
• Recruiting, hiring and succession planning. In 2015 - 2016 I hired ~50 sales representative and had over 30 sales representatives promoted.
• Created a positive brand experience while servicing over 11,000 retail locations including over 30,000 Sales Associates.
• Established, executed and managed all sales enablement tools and processes.
• Identified process and skill gaps within the Sales Organization to increase competencies and effectiveness.
• Optimized sales territories/representative delivering a 21% increase in productivity
• Developed and executed all Sales Education curriculum for sales organization, to include consultative selling focused on the customer and our value proposition.
• Winner of the “All Simmons” award as well as the most prestigious “1870” Award BRETT SWYGMAN I 404-***-**** I ********@*******.*** I linkedin.com/in/brett-swygman-64910aa Director, Sales Education and Development – Simmons Bedding 2006 – 2011 From the ground up, responsible for the creation of a World Class sales training curriculum, sales enablement tools and process to help build the sales force of the future with Simmons Bedding Company.
• Developed a robust curriculum focused on product knowledge, selling, management and leadership skills
• Created effective on-boarding programs for sales representatives, account managers and sales managers that increased productivity, retention and effectiveness.
• Created a learning environment within the sales organization that is focused on people development and driving for positive sales and profit results Territory Manager – Simmons Bedding 2003 – 2006
Responsible for every aspect of sales and marketing within the Kanas City Region. Played a vital role in sales enablement, coaching, leading and development of the sales team.
• Opened over 23 new accounts, for an annualized volume of over $3.4 MM
• Developed relationships with Key Accounts
• Number one market share within my group
• Created and implemented sales enablement tools and process.
• Two Time “All American” Winner
• Exceeded sales and profit goals resulting in performance review ratings of “Exceeds” Sales Representative – Simmons Bedding 2001 - 2002 Responsible for all aspects of Sales and Marketing for territory. Expanded territory through new business development, merchandising, advertising and sales training.
• Increased account base by over 10% and exceeded sales and profit budgets
• 3-time Sales Representative of the month
Training Store Manager/Multistore Manager, Eckerd Drug Company 1995 - 2001 Responsible for two $6 Million stores, 50 associates, meeting sales goals, hiring, training and developing. Provided excellent customer service, associate relations, vendor relations and overall store performance.
• Exceeded sales plan by 23% in 2000 and 2001
• Level “2” performer from 1998 – 2001 (1-best, 5-worst)
• Successfully trained managerial candidates
ACADEMIC CREDENTIALS
Minnesota State, Mankato; Mankato, MN 1991 – 1994
Undergrad Studies
Ottawa University, Ottawa Kansas 2000 - 2001
B.A., Business and Marketing
Willing to travel, and relocate l References available upon request