Chief Marketing Officer, VP of Marketing

OTTO SUAREZ

Chief Marketing Officer / VP-Marketing

****@*****.*** 954-***-**** www.linkedin.com/in/ottosuarez Pembroke Pines, FL PROFESSIONAL EXPERIENCE

National Marketing Director

North American Title Group, Miami, FL 6/2011 - 5/2017 North American Title Group (NATG) is among the largest real estate settlement service providers in the United States with well over 1,000 associates and a network of branches from coast to coast.

Lead and implemented marketing strategy for one of the nation’s largest real estate settlement service providers comprising 134 branches, an underwriter with a national footprint in 50 states, a property and casualty insurance agency and a commercial title insurance group.

Spearhead planning, organizing, staffing, training, managing and measuring all marketing functions; directed company’s brand, advertising, online/offline marketing, public/media relations and corporate communications initiatives to achieve objectives of sales growth, profitability and visibility.

Successfully reorganized marketing division to increase efficiency

& effectiveness of marketing programs across 5 regions and 4 brands.

Established corporate marketing & communications group, regional and brand marketing teams and policies and procedures for all aspects of marketing and communications.

Nurtured long-term relationships with key channel executives and decision-makers; executed relationship matrix to leverage revenue streams within the relevant and key sales channels.

Established winning strategies for the positioning of title insur- ance products and solutions by utilizing knowledge of market trends, competitive initiatives and emerging technologies.

Served as brand champion to attain brand goals as per brand standards across all customer touch points.

Integrated cross-channel efforts for one consistent brand voice & message across North America.

Deployed powerful integrated marketing solutions that unify company’s web, e-mail, CRM, social media, mobile, wireless & digital strategies to provide real-time customer centric marketing across multiple platforms.

Streamlined operations by using web-based marketing project management and library system to build deep and superior mar- keting capabilities across the organization to strengthen the skills and capabilities throughout all levels of the marketing division.

Developed marketing channels for driving business:

Used Microsoft Dynamics CRM with CoreMotives and

Click Dimensions (email marketing system as lead genera- tors to generate annual average of 25% more business from existing customer base.

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OVERVIEW

Forward-thinking, results-driven executive with over 30 years of experience developing and directing strategic B2B and B2C marketing initiatives across multiple industries. Innovative thinker with solid history of achievement run- ning state-of-the-art marketing operations. Track record of success building brands and delivering multichannel market- ing plans that achieve measurable results and enhance ROI. Highly recognized as a strong advocate of leveraging data and consumer insights to define strategies while maintaining a strong focus on consumer satisfaction, quality delivery and cost management. Exceptional communicator experienced in structuring organizations, improving business procedures, and establishing best practices. A strong believer of motivat- ing and developing teams to maximum productivity.

LANGUAGES

English Spanish Portuguese • • • • • • • • • • • • • • •

Marketing Strategy

Development & Execution

Inbound Marketing

Public Relations

Brand Development

Advertising

Digital Marketing

CRM

Promotions

Communications

Market Research & Analysis

Marketing Automation

Product Development

Product Positioning

Creative Concept

Development

Event Planning

& Management

Print & Web Design

Copywriting

Contract Negotiations

Budgeting / Financial

Management

Organizational Behavior

Cross Functional Business

Acumen

Multitasking in Fast-paced

Environments

Highly Organized and Strong

Analytical Abilities

Articulate Oral & Written

Communication

Quick Problem Resolution

& Decision Making

AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCE

North American Title Group...Continued

Utilized multi-channel marketing to connect print with web and increase exposure to generate sales leads.

Increased landing page visitors by over 300%

Directed marketing automation to streamline, automate and measure marketing tasks and workflows to increase opera- tional efficiency, compete against market dominant compet- itors, target message in a cluttered marketplace, and grow revenue faster; marketing automation integrated with SEM, Social Media, Mobile Advertising, Print and email marketing increased orders per sales person by 18%

Successfully closed the power of branding gap by using AIDA model.

Generated new business by:

PPC Marketing Campaigns - Google- generated an average of 700 validated sales leads per year.

Online banner advertising with click promotions to generate leads for sales team; increased revenue by 1.5%.

Producing relevant content, including educational content to gain new leads and opportunities and promoted it using segmentation, personalization and customization; generat- ed new leads on an average of 30 per month, per sales rep. Increased new opportunities & business by 25%

Deployed public relations program to increase exposure in the marketplace; prepared national and regional news articles and press releases to promote NAT an its employees; developed PR calendar including over 10 news articles per month and over 6 press releases per month.

Established:

Educational database of employee expertise to draw from webinars, seminars, articles, publishing and interviews.

Business educational events on how to improve a Realtor’s business such as: streamlining operations, boosting sales and marketing, diversification and ancillary services, fore- casting, etc.

Successfully cut cost by 57% by reducing duplication of marketing efforts across the country and centralizing marketing resources.

Redesigned and re-engineered website using a CMS system to take advantages of marketing opportunities using SEO and SEM, landing pages, PPC, Display advertising, and banner advertising; Integrated website into multi-channel marketing campaigns to provide metrics on all visitors.

Expanded web technology tools offerings like rate calculators, net sheets, market reports, date calculators, and rent vs. buying calculators.

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OTTO SUAREZ

Chief Marketing Officer / VP-Marketing

****@*****.*** 954-***-**** www.linkedin.com/in/ottosuarez Pembroke Pines, FL

Implemented:

Online research library and storage system to share resourc- es across the country by having a central depository of mar- keting items.

Marketing Project Management System to simplify and track project management, increase efficiency and facilitate deliv- ery/search of marketing collateral library; saved more than

$120,000 per year.

Consistent brand image by unifying the look of all marketing materials, resulting in operational cost savings, additional brand recognition and building of strong brand awareness.

Template system for CoreMotives and Click Dimensions e-mail marketing initiatives and all print project initiatives.

Database with all marketing content that allows for easy ac- cess by regional marketing staff.

Idea generation and compilation intranet portal/blog so that all sales reps can communicate and share information as to what is working for them.

Graphic Standards Manual

Document access system for sales associates (SAMBOX)

Social media management system (Sprinklr) for marketing, advertising, sales, research and commerce on Facebook, Twitter, LinkedIn and 21 other channels globally - all in one integrated platform; plugged into legacy customer-facing systems like Kentico CMS system website and Click Dimen- sions e-mail marketing, provide a unified system of engage- ment that allows collaboration in real time across business units, markets, and departmental silos to manage customer experience.

President, Director of Marketing and

Business Development

Oz Communications, Miami, FL 6/1994 - 6/2011

Oz Communications was a full service, marketing and advertising agency in Miami. Throughout its 17 years in business, Oz Communi- cations grew from a one-man shop to an agency with 13 full time and contract employees and billings of over $2.5 million a year.

Established marketing concepts and services; served as owner, business development, HR, marketing an accounting director of start-up, bilingual marketing, public relations and advertising agency.

Directed:

In-house marketing and public relations staff along with freelance consultants.

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OTTO SUAREZ

Chief Marketing Officer / VP-Marketing

****@*****.*** 954-***-**** www.linkedin.com/in/ottosuarez Pembroke Pines, FL PROFESSIONAL EXPERIENCE

Oz Communications...Continued

HR functions, including recruitment, hiring, benefits, payroll and compliance operations.

Conducted market research through various sources including fo- cus groups, online surveys, telemarketing and other primary and secondary data sources to formulate compelling marketing and promotional programs.

Ensured maximization of placement of all forms of media, includ- ing but not limited to digital, outdoor, print, radio and television to deliver superior return on investment.

Supervised brand development activities through maintaining effective and consistent communications coupled with pricing strategy, promotional strategy and collateral development.

Rendered comprehensive public relations services, represented clients at media events, trade shows, press conferences and hear- ings.

Researched and developed story ideas and wrote copy for trade publications and general media.

Successfully founded a full-service marketing and advertising agency and grew the firm to billings of $2.5 million a year.

Played a key role in on-boarding WebMD as a client and launched an Electronics Medical Records ERP Software product including branding, positioning strategy and creative development; gen- erated $100,000 in media buzz and the largest spike in prospect calls to WebMD for this product to date.

Landed RAD Technology, a radiation oncology vault company; developed brand and provided marketing planning, marketing programs, public relations and creative development for all mar- keting materials; grew from an under-funded startup to a $30 mil- lion company.

Established a marketing program for J.I. Kislak that allowed the company to promote its mortgage services a level above the competition; fostered relationships with customers and provided value-added services through educational content on mortgage and home-buying process.

Educated the customer on the home-buying process through marketing materials developed for first-time home buyers. Of- fered a mortgage banker hotline for customers who needed ad- ditional advice.

Facilitated completion of mortgage application through step-by- step guide directing customers on how to complete the form.

Generated sales leads through direct mail promotions and ad placements; increased sales volume by 30%.

PREVIOUS EXPERIENCE

A.V.P. / Marketing & Public Relations Manager

J.I. Kislak Mortgage Corporation, Miami Lakes, FL 1/1992 - 6/1994 Bank Officer / Marketing Manager

Sunbank Miami, N.A., Miami, FL 8/1988 - 1/1992

EDUCATION & CREDENTIALS

Bachelor of Science - Business Administration

Nova Southeastern University, Davie, FL

Associate of Arts - Electrical Engineering

Miami Dade College, Miami, FL

Certificate, School of Bank Marketing

University of Colorado, Boulder, CO

TECHNICAL PROFICIENCIES

Platforms: Mac OS, Windows

CRM: Salesforce, Microsoft Dynamics CRM

Marketing Automation/Inbound Marketing: Pardot

Social Media Management: Sprinklr

E-mail Marketing: CoreMotives, Click Dimensions

Microsoft Office: CRM, Word, PowerPoint, Excel,

Accounting: QuickBooks Pro

Web CMS and E-Commerce: Kentico, Joomla & ZenCart

Project Management: Robohead

Content/Library Management: MajorTom

Applications: Adobe Creative Suite, Dreamweaver, Photoshop, Bridge, Acrobat, Illustrator, InDesign, QuarkExpress, Final Cut Pro Web Development: CSS, HTML, XHTML

PROFESSIONAL TRAININGS

Six Sigma (FMEA, DMAIC, DOE), Green Belt Coursework, Vision Training Systems

SolidWorks 2010 Intermediate Certification from ATEP / CACT

Project Management Fundamentals from International Institute for Learning, Inc.

Project Management for Technical Professionals from California State Polytechnic University, Pomona

Pro / Engineer Wildfire 2.0 Certification from California State University, Fullerton

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