Sales & Marketing, Buyer professional

Luis Alberto Arevalo Coindet Sales & Marketing Professional

(M) 813-***-**** ****.******@*****.*** 1225 Dragon Head Dr Valrico, Fl 33594

Experience and accomplished sales and marketing professional with broad expertise in the South American and Central American market. Bilingual, a native Spanish speaker and fluent in English. Demonstrated strategic planning and multi-tasking skills. Adept at new business development and managing critical client relationships. Expert in warehousing, purchasing, staff management, and cost control. Analytical, with a track record of success guiding corporations through periods of accelerated growth. Collaborative communicator focused on building connections to drive positive change and enhance profitability.

Strategic Planning & Forecasting

Warehouse Management

Revenue & Profit Growth

Business Development

Relationship Building

Project Management

Sales Planning & Marketing

Staff Training & Leadership

Problem Resolution

Technical Proficiencies include: Microsoft Word, Excel, PowerPoint, OneNote, Adobe Photoshop, Adobe Illustrator

Experience & Notable Contributions

ACE HARDWARE INT’L Panama city, Panama 2014-2015

Regional Sales Manager

Charged with optimizing wholesale sales results for Central and South American territories encompassing Costa Rica, Honduras, Venezuela, Ecuador, and Paraguay. Manage sales deriving from U.S. and Panamanian warehouses. Serve as customer contact, determining needs, and evaluating markets as well as competitive products and services. Develop successful sales strategies based on extensive research.

Ensure skilled management of operations, including gross margins, customer service, advertising, and inventory.

Responsible for staff training as well as corporate liaison duties. Support positive client relationships and cultivate customer loyalty. Create and implement new marketing programs, product sourcing, and store openings.

Secure first order commitments while confirming regular product replenishment.

BRAVATA MARKETING & ADVERTISING Panama city, Panama 2014-2016

Owner/Account Director

Owner and operator of regional marketing and advertising firm which specialized in trade marketing coordination and development services. Built client campaigns and tracked results, performed corporate and product branding services, and handled media purchases and POS merchandising.

Conducted market surveys to identify relevant industry and market trends.

Managed social networks and coordinated client-related logistics.

Arranged professional photography and videography of clients’ products.

JUEGOS DE VIDEO LATINOAMERICA GMBH (FORMERLY LATAMEL, S.A.) Panama city, Panama 2011-2013

Key Account Manager

Entrusted with strategic planning and business development for NINTENDO-related gaming system and software for export to Miami, Texas, Los Angeles, Argentina, and Uruguay. Supervised market analysis for audio accessories and performed homologation, lab testing, and data preparation. Took charge of forecasting and P&L analysis as well as sales performance evaluations organized by channel, account, category, and product.

Directed channel segmentation, brand management, and merchandising. Selected to act as brand ambassador to a range of markets as well as increasing visibility for product at trade shows.

Performed point of sale and sales promotion coordination. Executed publicity and visual merchandising initiatives.

SAINT HONORÉ, S.A. Panama city, Panama 2009-2011

Product Manager

Entrusted with strategic planning and product development responsibilities for Duty Free Channels in addition as well as selecting portable electronic technologies, foods, and luxury airline accessories for a duty-free catalogue. Performed P&L analysis, conducted commercial negotiations, and developed and implemented marketing strategies per business channel.

Selected to confer with suppliers on credit and shipping terms as well as returns and business conditions.

Coordinated supplier payments and negotiated credit terms.

Generated monthly sales report by channel, supplier, and product.

Coordinated logistics with suppliers and tracked shipments.

Luis Alberto Arevalo Coindet, Page 2 +507-***-**** ****.******@*****.***

Experience & Notable Contributions Continued

BLACK & DECKER DE PANAMA, S.A. Panama city, Panama 2005-2009

International Business Developer, Caribbean Team Sales Coordinator

Accountable for identifying viable business channels and managing the brands of industrial products including Dewalt, Porter Cable and Delta. Duties extended to supervision of marketing functions as key account manager. Also charged with steering product placement, setting premiums, and implementing brand ambassador program.

Successfully repositioned industrial and consumer brands, provided support for service channels, and supervised Caribbean team in executing demos and promotions.

Performed continuous market research to define new target markets and retailer requirements.

Took responsibility for pricing negotiations and establishment of product distribution.

Analyzed competition and sales trends, evaluated results, and planned effective countermeasures.

PANASONIC LATIN AMERICA, S.A. Panama city, Panama 2004-2005

Sales and Marketing Executive Sr. – Mobile Phones Division GSM

Played a major role in defining and developing strategies for commercial Mobile Phones for DIGICEL in the Caribbean region. Generated workable timelines, from 3 to 6 months depending on the project, associated with forecasting and purchasing. Additionally developed annual budget and sales forecasts. Accountable for a wide range of marketing duties, including advertising coordination, sales promotion, merchandising, and branding.

Personally responsible for strategic planning, marketing development, and purchases related to copiers, printers and imaging systems for Latin American region.

Ensured high quality of content and delivery for staff training and seminars.

Collaborated and worked cross-functionally with multiple departments, including coordinating logistics with factory and shipping.

Took charge of new account activation, segmentation, and research.

Employed customer behavior analysis and market studies to formulate strategic advertising campaigns and implementation. Incorporated product demos and visual merchandising.

Prior positions include: Manager, Business Communication Division of LG Electronics Panama, S.A. from 1994 to 2004

Education

Master of Business Administration, Business Management

UNIVERSIDAD LATINA DE PANAMA Panama city, Panama

Bachelor of Publicity and Marketing, Sales Management

UNIVERSIDAD LATINA DE PANAMA Panama city, Panama

Bachelor of Electronic Technology

UNIVERSIDAD TECNOLOGIA DE PANAMA Panama city, Panama

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