David Creecy
Oklahoma City, OK 73170
*****.*.******@*****.***
www.linkedin.com/in/david-creecy-senioroperations/ SENIOR OPERATIONS SALES LEADER
Accomplished Sales and Operations Executive with a consistent history of achievement in sales, sales management, business development, and operations including developing markets. Strong strategic planning, problem solving skills, the ability to analyze complex opportunities; with a passion for accountable leadership, customer focus, and bottom line performance. Recognized for integrity, relationship management as an innovative business partner, and for the ability to create, mentor, and manage high performance teams that consistently contributed value for employers, customers, and shareholders. Core competencies include:
Consultative Solutions Expert Talent Acquisition / Development
Strategic Planning / Development Change Management Leader
Business and Trade
Collaborative Partnerships
Mentor / Coach / Trainer
Cross-Functional Team Leadership
Market Identification / Analysis
Client Relationship / Account Management
Complex Contract Negotiations
Presentation Design / Delivery
NOTABLE CAREER HIGHLIGHTS
Launched start-up operations for new business locations, developing high performance commercial and supply chain teams in a cross-cultural environment. o Established strategies to develop commercial alliances and establish customer relationships, maximizing sales volume.
o Led Supply Chain operations in developing economies to create customer service and logistics solutions, improving service and significantly reducing costs-to-serve.
Established deep relationships and collaborative partnerships with customers as an Area Manager.
o Encouraged and orchestrated customer loyalty management, focusing business direction and energizing strategic alignment.
o Managed cross-functional global account teams, implementing customer strategy and delivering sales results.
Negotiated and executed complex commercial agreements, providing business solutions that enabled growth and value.
Developed high performance sales teams through recruiting, mentoring, coaching, and developing sales professionals in cross-cultural environments. PROFESSIONAL EXPERIENCE
Bridgestone Retail Operations, Nashville, TN 1997 - 2017 The largest network of company-owned automotive service providers in the world. Area Manager - Oklahoma / Edmond / Enid Oklahoma Territory Promoted the initiatives of global management, supporting the sales / profit budgets, maintaining a safe working culture, educating mangers in profit improvement and providing top in class customer service.
Managed 10 profit / business units, generating a top five in the nation with $24M annual sales. David Creecy Page 2
Bridgestone Retail Operations (continued)
Maintained operational initiatives by hitting 100% of the benchmark deadlines required by corporate.
Sales Account Management:
Delivered on key performance indicators for revenue, achieving the key objectives for sales area. Converting “loss of loyalty” customers into lifelong business relationships.
Developed professional sales technique classes, delivering presentations targeted to increase productivity per man hour with new and veteran sales associates, thereby raising sales and lowering payroll costs.
Educated managers on creating monthly sales goals / targets and on effectively delegating sales goals to direct reports for meeting key performance targets; executed procedures / programs to increase team productivity / effectiveness / quality.
Produced daily sales wire communications, recapping prior days sales results to sales objectives, creating awareness of actuals to goal achievement.
Developed strategic plans to deliver on sales targets through creating a “customer call back program” to systemize customer follow-up, thereby increasing overall sales revenues and eliminating need for additional marketing costs.
Engaged sales people in all facets of sales planning activities including identification / dissemination / facilitation of all promotional communications and delivery of sales data. Safety Culture :
Achieve the sales center safety goals; deliver on safety awareness programs accordingly to eliminate unsafe acts and workplace injuries
Lead business units achieving the goal of zero injuries, maintain all internal audit standards through incorporating a safety message into all meeting and communications.
Mandated/ monitored a “near miss program” utilizing all teammates to look for and correct all potential hazards; resulting in reduced cost claims consistently.
Created and implemented the completion of monthly/ quarterly safety surveys continually ensuring questionable conditions were corrected; reducing the need for vendor repair and cost.
Instituted a “peer selected safety teammate program” to complete all Safety Coordinator Certification programs maintaining safety standards at every business location Profit Capitalization:
Directed profit improvement implementation processes in all ten business units, requiring management of product and labor cost as well as controlled spending oversight.
Created profit education workshops and P&L literacy for business unit managers, establishing maximum profit awareness in all lines of a profit statement, increasing profit to sales improvement of over 2% to total sales.
Identified high profit margin vessels within the business units; set and maintained area standards raising profit dollars that enhanced low profit, high competition base line sales.
Forecasted sales / profit numbers; identified sub-performance business units, creating business plans enabling all business units to be a profit improvement contributor.
Reduced controlled cost expense by over 1% of total sales by buying through corporate partnered vendors at reduced costs, initiating a regular equipment maintenance program prolonging equipment shelf life and eliminated expensive / unexpected equipment failure. Supply Chain Management:
Managed Supply Chain operations; 10 business unit locations’ inventories with corporate suppliers / vendors ensuring supply of timely, accurate delivery of product to end users.
Oversaw stocking levels, maximizing expected customer demand resulting in reduced cost of purchasing / delivering out of stock product needs, growing cost margins by 2%. David Creecy Page 3
Bridgestone Retail Operations (continued)
Created a collaborative work environment, resolving inventory problems quickly working with corporate inventory staff.
Worked with third party inventory capturing service (REGIS), ensuring accurate biannual inventories per business unit, producing inventories well below corporate loss acceptance. New Business Models:
Managed oversight through the closing, demolition and rebuilding for a $1.5M new business model.
Responsible for the procurement and availability of all point of sale material needed to properly execute merchandising, promotional activity, and grand opening planning.
Recruited / trained and mentored a new team prior to the opening deadline, including managers, skilled technicians and entry level service techs. Talent Acquisition and Retention:
Responsible for recruiting sales and service professionals to support sales and productivity initiatives.
Engaged and developed core competencies in all associates through training, coaching, mentoring, and consistent performance feedback, creating career path targets and reducing turnover in excess of 10%.
Identified appropriate candidates, utilized social media, created a “teammate incentive program”, utilized external resources as needed.
EDUCATION
Associate of Arts (partial completion)
Oklahoma City Community College, Oklahoma City, OK Bridgestone Educational Center
Corporate Compliance:
Equal Employment Opportunity, Corporate Ethics, Graham-Leach-Billy Act (GLB), HIPPA, Sarbanes- Oxley Act (SOX).
Corporate Legal Anti-Trust:
Cartel, Competitive Injury, Predatory Pricing, Price Fixing, Sherman Anti-Trust Act. Corporate Security:
Cyber Espionage, Data Loss Prevention, Privacy, Ransomware, Risk Management, Phishing, Compliance.
Behavior Management Seminars:
Supervisory and Management Skills Training Seminars Successfully Managing People, The 7 Habits of Highly Successful People, Servant Leadership Training Seminar, Conflict Management Workshop