Brad Groves

** ******* ***, ********* ****, NJ **677

404-***-**** Email ac181r@r.postjobfree.com

OBJECTIVE: Provide creative business solutions to marketing objectives as a senior brand leader The Marketing Arm 2015-Present New York, NY

Executive Vice President, Managing Director

Senior leader in the New York office; responsible for key accounts and business development for the East Coast to leverage our expertise in content, digital, social, shopper, promotional and sports marketing.

• NBA – Doubled Agency’s scope of work in one year. Led management and strategy for NBA 2016-17 digital and TVC Campaigns – nbastore.com and mid-season crown jewel event, NBA on Christmas Day as well as global NBA Chinese New Year program. AOR leader for WNBA national brand campaign; included TV, digital, OOH, print and activations to highlight the league’s 20th anniversary; campaign delivered 4.6% increase in game attendance, 11% increase in TV viewership. 22% more unique visitors to WNBA.com, 30% e-commerce growth and a 20% increase in social media impressions for the WNBA.

• PepsiCo – Managed Pepsi’s TVC for Super Bowl 50 for largest TV audience in Super Bowl history; oversaw strategy, TV development and production, music licensing and talent relationships. Manage “Uncle Drew” digital video series; latest chapter surpassed 7mm views in two months. Led interagency team on Back to the Future 30th anniversary promotion; developed TVC, digital and OOH to leverage commemorative “Pepsi Perfect”. Managed licensing partnership between Aquafina and Ice Age 5. Oversee range of marketing efforts including content development, entertainment marketing, licensing, sponsorships, and celebrity talent for PepsiCo brands.

Saatchi & Saatchi New York 2013-2015 New York, NY

Senior Vice President, Group Account Director

Senior Account leader on Vita Coco and Miller Brewing Company brands.

• Vita Coco – Prospected, pitched and won new coconut water account; as Saatchi’s worldwide account leader, developed first global positioning and campaign for the market leader in coconut water.

• Miller Lite – Managed senior clients and agency team to drive loyalty and sales for Miller Lite. Reversed six year sales decline with new campaign focused on core equity and product attributes of Miller Lite. Partnered with digital agency within Publicis Groupe to deliver integrated messaging across consumer touchpoints.

• Miller Fortune – Senior Account Lead on MillerCoors largest new product launch. Collaborated with Miller Innovations department to create advertising campaign and unique launch strategy to compete against Spirits; led multi-agency team across marketing disciplines for integrated teaser, launch and sustainment campaign.

BBDO New York 2005-2013 New York, NY

Senior Vice President, Senior Account Director

Led strategic development, senior Client relationships, account teams and profitability for multiple accounts

• Foot Locker – Oversaw brand positioning and advertising for Foot Locker, Lady Foot Locker and Kids Foot Locker. Partnered with Foot Locker CMO on thought leadership and management of new brand campaigns, in-store marketing, social media and digital advertising. Won two Cannes Lions and an Effie.

• Mountain Dew – Developed strategic insights and management of first new brand campaign since iconic “Do the Dew” campaign. Generated volume and dollar sales gains, outpacing category growth in first year of campaign launch. Lead Diet Mountain Dew campaign that has sparked the brand to over $1 billion in annual sales. Increased Agency SOW and revenue.

• Starbucks Bottled Beverages – Drove double-digit annual sales volume increase for Starbucks Frappuccino and gained market share against new competitive threats. Increased Agency’s scope of work to include digital advertising. Strategized new product launch, Starbucks Refreshers, and implemented multi-media campaign rollout. Managed launch of Starbucks Iced Coffee, surpassing sales goals and awareness metrics.

• Belvedere Vodka – Senior Account lead on premium spirits brand. Vice President, Account Director

• Responsible for brand advertising for Lowe’s Home Improvement, managing a ten-person account team.

• Led national campaign development and production, local market advertising and branded entertainment.

• Senior leader of integrated marketing programs and sponsorships for 11-agency Omnicom team.

• Targeted new homeowners and grew Agency’s online SOW with development of mylowes.com platform.

• Oversaw high-profile NASCAR sponsorship and advertising for driver Jimmie Johnson and Team 48.

• Supervised Lowe’s advertising budget and responsible for Agency P&L. Vice President, Account Supervisor

• New York Stock Exchange: Managed brand campaign. Worked with leading NYSE listed companies to feature in national print advertising. Extended campaign to digital content for nyse.com. BBDO Atlanta 2000-2005 Atlanta, GA

Account Supervisor

• Responsible for Cingular Wireless’ (AT&T) sports marketing initiatives including national on-air TV promotions, NCAA Sponsorship, NASCAR and local team affiliations. Leveraged Cingular’s sponsorships to increase revenue, brand awareness and helped lift the brand to market share leader.

• Supervised national and local broadcast and print campaigns; led integration with other Omnicom agencies.

• Led integration during acquisition of AT&T Wireless including brand guidelines, national advertising launch and sports sponsorships.

• Managed brand re-launch, “Cingular Fits You Best” which increased subscriber executions for four consecutive quarters and exceeded annual sales objectives for the first time in company history.

• Supervised Cingular’s successful launch into the New York market in 2002; received annual Omnicom

“Catalyst Award” for most integrated campaign in the Omnicom agency network. Senior Account Executive

• Directed national OOH campaign for brand launch of Cingular Wireless in January 2001.

• Developed turnkey online ad kit program for Cingular’s franchise agents and local marketing initiatives.

• Managed four-person team for regional retail advertising objectives for Cingular. Buntin Advertising 1997-2000 Nashville, TN

Account Executive

• First American Bank: Managed day-to-day advertising and sports sponsorships for $20 billion bank.

• Red Man: Responsible for consumer and trade advertising, POP and direct mail. Assisted on attitude & usage studies, focus groups and field marketing for new product development of smokeless tobacco brands.

• MotorGuide: Helped implement print and TV campaign that set the agenda in a two-player category. Account Coordinator/Assistant Account Executive

• Duck Head: Oversaw “Khakis for College” national sweepstakes via print and radio. Managed relationships with Duck Head licensees across ten fashion categories.

• Golden Bear Golf: Assisted production of “Jack Nicklaus” brand book and Nicklaus brand guidelines in Asia.

• Kroger: Managed in-store signage program for 82 Kroger stores in three states; trafficked broadcast media. Education: Emory University, Goizueta Business School May 1997; Major: Business Administration; Concentration: Marketing; Dean’s List; Varsity Baseball; Club Hockey

Other: Trainer, Lifetime Fitness 2016-Present

Board Member, Woodcliff Lake Baseball Association 2013-Present Instructor, BBDO New York Account Management Training Program, 2007 – 2012 Mentor, Goizueta Business School 2003 – Present

Mentor, American Corporate Partners (US Veteran Work Program) 2012 – 2013 Teacher, Creative Circus, Atlanta, GA 2002-2004 (initiated Creative Strategy Curriculum) Attended BBDO University Oct. 2000, Nov. 2007; Omnicom University Nov. 2010

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